Swim briefs Audience in Germany
Swim briefs has an estimated audience of 457,490 people in Germany. 67.2% are female, 32.8% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bean bag, One-piece swimsuit, Jaden Smith, Airbnb, Swimming pool.
The average Swim briefs fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bean bag, One-piece swimsuit, Jaden Smith, with strongest over-indexing on Bean bag (38.33× the country average). Demographically, the Swim briefs audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Swim briefs fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 37.8 |
| Estimated audience size | 457,490 |
Audience persona
The typical Swim briefs fan in Germany is more female, around 37.8 years old, with strong Individualism tendencies and a notable affinity for Bean bag.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,200 | 1.11× |
| Bayern | 82,084 | 1.12× |
| Baden-Württemberg | 77,442 | 1.24× |
| Niedersachsen | 42,737 | 0.96× |
| Hessen | 35,859 | 1.03× |
| Rheinland-Pfalz | 24,091 | 1.05× |
| Berlin | 21,978 | 1.07× |
| Sachsen | 21,897 | 0.98× |
| Brandenburg | 14,496 | 1.02× |
| Schleswig-Holstein | 14,239 | 0.87× |
| Thüringen | 11,380 | 0.98× |
| Hamburg | 10,978 | 1.06× |
| Sachsen-Anhalt | 10,332 | 0.87× |
| Mecklenburg-Vorpommern | 7,303 | 0.84× |
| Saarland | 5,823 | 1.04× |
| Bremen | 3,907 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bean bag | 38.33× | Home & Garden |
| One-piece swimsuit | 9.85× | Fashion & Accessoires |
| Jaden Smith | 15.24× | Movies & TV |
| Airbnb | 2.41× | Travel & Leisure |
| Swimming pool | 3.91× | Sports |
| Logo TV | 22.34× | Movies & TV |
| Female bodybuilding | 4.81× | Sports |
| Property finder | 3.6× | Home & Garden |
| IHF World Men's Handball Championship | 3.21× | Sports |
| Drop shipping | 2.79× | Shopping |
| TikTok | 1.64× | Internet & Social Media |
| Batman | 2.31× | Movies & TV |
| Breuninger | 2.55× | Fashion & Accessoires |
| Fitness and figure competition | 3.44× | Sports |
| Vaporwave | 20× | Music & Radio |
| Gated community | 4.72× | Home & Garden |
| Sunday Brunch | 5× | Kids & Family |
| Cultural heritage | 4.67× | Politics & Society |
| Watercolor painting | 3.51× | Arts & Culture |
| FINA World Aquatics Championships | 13.75× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.31 |
| Sustainability | BALANCE | 1.91 |
| Urban Lifestyle | OPEN | 1.69 |
| Sports Activity | POWER | 1.62 |
| Quality Awareness | PREMIUM | 1.61 |
| Luxury Orientation | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Italy | 8.5% |
| United Kingdom | 5.2% |
See Swim briefs audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Swim briefs have in Germany?
Swim briefs has an estimated audience of 457,490 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Swim briefs fans?
67.2% of Swim briefs fans are female, 32.8% are male, with an average age of 37.8 years.
Which brands do Swim briefs fans like most?
Swim briefs fans show strongest brand affinity for Bean bag (38.33×), One-piece swimsuit (9.85×), and Jaden Smith (15.24×) over the country average.
Where do Swim briefs fans live in Germany?
Swim briefs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,200), Bayern (reach 82,084), and Baden-Württemberg (reach 77,442). These three regions account for the largest share of the active audience.
What other brands do Swim briefs fans also like?
Beyond Swim briefs itself, the audience over-indexes on One-piece swimsuit (9.85×), Jaden Smith (15.24×), Airbnb (2.41×), and Swimming pool (3.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Swim briefs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.