Rascasse Audience Intelligence

Swim briefs Audience in Germany

A data profile of the people who buy, follow and care about Swim briefs in Germany — modelled from more than twelve digital signal sources. Swim briefs has an estimated audience of 457,490 people in Germany.

#4890among Topic in Germany#604in Fashion & Accessoires

The average Swim briefs fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bean bag, Airbnb, Female bodybuilding, with strongest over-indexing on Bean bag (33.85× the country average).

Demographically, the Swim briefs audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Swim briefs fan in Germany is more female, around 37.8 years old, with strong Individualism tendencies and a notable affinity for Bean bag.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swim briefs profile in Germany.

Audience size
457K
in Germany
Gender
67.2%♀
32.8% male
Age
37.8
average years
Country rank
#12595
Topic in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swim briefs fans

67.2% are female, 32.8% are male, average age 37.8.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Swim briefs audience in Germany
MetricValue
Female67.2%
Male32.8%
Average age37.8
Estimated audience size457,490
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Swim briefs audience in Germany
Age bracketShare%
16-1924%
20-2919%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Swim briefs audience comes from Germany.

Worldwide audience distribution share by country for Swim briefs
CountryShare
United States28.0%
Italy8.5%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swim briefs audience in Germany is strongest.

Fig. 05

Top regions by affinity

Swim briefs fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~80K1.21×
02Hamburg~10K1.11×
03Thüringen~10K1.09×
04Bayern~80K1.07×
05Nordrhein-Westfalen~100K1.05×
06Rheinland-Pfalz~20K1.04×
07Hessen~40K1.02×
08Berlin~20K1.00×
09Saarland~6K0.98×
10Schleswig-Holstein~20K0.97×
11Brandenburg~10K0.97×
12Sachsen~20K0.96×
13Mecklenburg-Vorpommern~8K0.96×
14Niedersachsen~40K0.95×
15Sachsen-Anhalt~10K0.94×
16Bremen~4K0.92×
Fig. 06

Affinity by region

Affinity by region — Swim briefs, Germany
0.92×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swim briefs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swim briefs audience
#·InterestCategoryAffinity×
01Bean bagHome & Garden33.85×
02PitchforkMusic & Radio20.00×
03VaporwaveMusic & Radio20.00×
04Jaden SmithMovies & TV11.22×
05One-piece swimsuitFashion & Accessoires9.76×
06Alternative medicineBusiness & Career6.14×
07Female bodybuildingSports5.97×
08David BowieMusic & Radio5.93×
09AC/DCMusic & Radio5.36×
10Cultural heritagePolitics & Society5.29×
11Polo Ralph LaurenFashion & Accessoires4.37×
12Fitness and figure competitionSports4.29×
13TrivagoTravel & Leisure3.59×
14EcotourismBusiness & Career3.56×
15Swimming poolSports3.36×
16Booking.comTravel & Leisure3.26×
17AirbnbTravel & Leisure3.05×
18ZaraShopping2.54×
19Women's clothingFashion & Accessoires2.03×
20Harry PotterMovies & TV1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swim briefs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swim briefs audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.39×
ExtroversionTHRILL1.94×
SustainabilityBALANCE1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swim briefs audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
IndulgenceJOY0.69×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swim briefs have in Germany?

Swim briefs has an estimated audience of 457,490 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Swim briefs fans?

67.2% of Swim briefs fans are female, 32.8% are male, with an average age of 37.8 years.

03

Which brands do Swim briefs fans like most?

Swim briefs fans show strongest brand affinity for Bean bag (33.85×), Airbnb (3.05×), and Female bodybuilding (5.97×) over the country average.

04

Where do Swim briefs fans live in Germany?

Swim briefs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Swim briefs fans also like?

Beyond Swim briefs itself, the audience over-indexes on Airbnb (3.05×), Female bodybuilding (5.97×), One-piece swimsuit (9.76×), and Jaden Smith (11.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Swim briefs audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Swim briefs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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