Rascasse Audience Intelligence

Swim briefs Audience in United States

A data profile of the people who buy, follow and care about Swim briefs in United States — modelled from more than twelve digital signal sources. Swim briefs has an estimated audience of 2,699,025 people in United States.

#5403among Topic in United States#523in Fashion & Accessoires

The average Swim briefs fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, Gender studies, International education, with strongest over-indexing on Planet Fitness (3.37× the country average).

Demographically, the Swim briefs audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swim briefs fan in United States is more female, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swim briefs profile in United States.

Audience size
2.7M
in United States
Gender
61.5%♀
38.5% male
Age
36.6
average years
Country rank
#11206
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swim briefs fans

61.5% are female, 38.5% are male, average age 36.6.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Swim briefs audience in United States
MetricValue
Female61.5%
Male38.5%
Average age36.6
Estimated audience size2,699,025
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Swim briefs audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3922%
40-4919%
50+14%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Swim briefs audience comes from United States.

Worldwide audience distribution share by country for Swim briefs
CountryShare
United States28.0%
Italy8.5%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swim briefs audience in United States is strongest.

Fig. 05

Top regions by affinity

Swim briefs fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.23×
02New York~200K1.21×
03Washington~70K1.21×
04Hawaii~10K1.18×
05Iowa~20K1.09×
06Washington, District of Columbia~9K1.09×
07Alaska~6K1.05×
08Vermont~5K1.04×
09Illinois~90K1.03×
10Arizona~60K1.03×
11North Dakota~6K1.03×
12Delaware~8K1.02×
13South Dakota~6K1.02×
14Massachusetts~50K1.01×
15Pennsylvania~90K1.00×
16Oregon~30K1.00×
17New Hampshire~10K1.00×
18Montana~7K1.00×
19Connecticut~30K0.99×
20Utah~20K0.99×
21Idaho~10K0.99×
22West Virginia~10K0.99×
23Maine~10K0.99×
24Georgia~80K0.98×
25North Carolina~80K0.98×
26Virginia~60K0.98×
27Arkansas~20K0.98×
28Nebraska~10K0.98×
29New Mexico~10K0.98×
30Rhode Island~8K0.98×
31Indiana~50K0.96×
32Minnesota~40K0.96×
33Kansas~20K0.96×
34Texas~200K0.95×
35Florida~200K0.95×
36New Jersey~70K0.95×
37Maryland~40K0.95×
38Colorado~40K0.95×
39Mississippi~20K0.95×
40Michigan~70K0.94×
41Missouri~40K0.94×
42Oklahoma~30K0.94×
43Nevada~20K0.94×
44Wisconsin~40K0.93×
45Louisiana~30K0.93×
46Ohio~80K0.92×
47South Carolina~40K0.92×
48Kentucky~30K0.92×
49Tennessee~50K0.91×
50Alabama~30K0.91×
Fig. 06

Affinity by region

Affinity by region — Swim briefs, United States
0.91×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swim briefs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swim briefs audience
#·InterestCategoryAffinity×
01Jan FrodenoSports140.98×
02Boxer shortsFashion & Accessoires25.58×
03Cultural tourismTravel & Leisure20.00×
04International educationBusiness & Career13.23×
05Gender studiesPolitics & Society12.67×
06BodrumTravel & Leisure11.67×
07BillabongFashion & Accessoires7.62×
08Folk musicMusic & Radio4.06×
09Diaper bagKids & Family3.91×
10Gay pridePolitics & Society3.88×
11Sex and the CityMovies & TV3.82×
12BikiniFashion & Accessoires3.61×
13Planet FitnessSports3.37×
14SwimsuitFashion & Accessoires3.13×
15SwimmingSports2.78×
16VeganismFood & Beverages1.89×
17HobbyHome & Garden1.74×
18WineFood & Beverages1.74×
19CouponsShopping1.66×
20Alcoholic beveragesFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swim briefs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swim briefs audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.81×
TraditionCONSERVATISM2.06×
Design AffinityPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swim briefs audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.97×
ExtroversionTHRILL0.99×
Social Media UsageJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swim briefs have in United States?

Swim briefs has an estimated audience of 2,699,025 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Swim briefs fans?

61.5% of Swim briefs fans are female, 38.5% are male, with an average age of 36.6 years.

03

Which brands do Swim briefs fans like most?

Swim briefs fans show strongest brand affinity for Planet Fitness (3.37×), Gender studies (12.67×), and International education (13.23×) over the country average.

04

Where do Swim briefs fans live in United States?

Swim briefs fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Swim briefs fans also like?

Beyond Swim briefs itself, the audience over-indexes on Gender studies (12.67×), International education (13.23×), Jan Frodeno (140.98×), and Boxer shorts (25.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Swim briefs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Swim briefs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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