Swim briefs Audience in United States

Swim briefs has an estimated audience of 2,699,025 people in United States. 61.5% are female, 38.5% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Boxer shorts, Planet Fitness, Diaper bag, Bikini, Gay pride.

The average Swim briefs fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Boxer shorts, Planet Fitness, Diaper bag, with strongest over-indexing on Boxer shorts (39.05× the country average). Demographically, the Swim briefs audience skews more female with an average age of 36.6, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Swim briefs fans

Demographic split for Swim briefs audience in United States
MetricValue
Female61.5%
Male38.5%
Average age36.6
Estimated audience size2,699,025

Audience persona

The typical Swim briefs fan in United States is more female, around 36.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Boxer shorts.

Top regions in United States

Top regions ranked by reach for Swim briefs in United States
RegionReachAffinity
California362,6581.22×
Texas206,2420.89×
New York191,6601.27×
Florida172,7470.95×
Pennsylvania119,4631.31×
Illinois84,0370.93×
North Carolina76,9910.95×
Virginia72,8921.11×
Washington67,7821.25×
Georgia66,5760.8×
Ohio66,1920.8×
New Jersey65,2340.95×
Michigan59,3700.84×
Arizona49,3710.9×
Massachusetts47,6300.9×
Indiana41,7530.85×
Wisconsin40,8831.01×
Oregon40,5331.31×
Colorado40,2200.95×
Maryland38,0460.82×
Tennessee36,5780.68×
Missouri36,3250.83×
South Carolina33,4110.82×
Minnesota33,0490.85×
Alabama33,0200.88×
Kentucky27,7660.82×
Iowa24,8511.12×
Connecticut23,4490.87×
Louisiana23,0990.66×
Utah22,8520.95×
Oklahoma22,5710.75×
Hawaii21,6221.86×
Nevada18,3840.7×
Arkansas17,3100.78×
Kansas16,2720.77×
Mississippi13,9170.63×
New Mexico11,6810.86×
Idaho11,3170.84×
New Hampshire10,7291.01×
Washington, District of Columbia10,6401.31×
Nebraska9,2700.68×
West Virginia9,1920.73×
Alaska9,1731.59×
Montana8,6621.16×
Maine8,5270.88×
Rhode Island7,9230.92×
South Dakota7,8921.27×
North Dakota7,6851.39×
Delaware7,6411.03×
Wyoming7,4351.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swim briefs audience
BrandAffinityCategory
Boxer shorts39.05×Fashion & Accessoires
Planet Fitness3.8×Sports
Diaper bag5.11×Kids & Family
Bikini4.54×Fashion & Accessoires
Gay pride4.95×Politics & Society
Hair Extensions3.43×Beauty & Wellness
Dungeons & Dragons6.43×Games
Non-fiction books4.16×Literature
Funko5.91×Kids & Family
Clarinet4.88×Music & Radio
Streetwear2.7×Fashion & Accessoires
Jan Frodeno95.37×Sports
Bass guitar2.61×Music & Radio
Disneyland Paris5.86×Travel & Leisure
Summer vacation3.42×Travel & Leisure
International education8.3×Business & Career
Largemouth bass4.75×Food & Beverages
Swimsuit2.56×Fashion & Accessoires
Cultural tourism17.81×Travel & Leisure
Moto Guzzi12.39×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swim briefs audience
TraitClusterScore
LGBTQ+ IdentityOPEN5.02
Pet OwnershipJOY1.91
Design AffinityPREMIUM1.69
Luxury OrientationPREMIUM1.64
Community OrientationOPEN1.6
SustainabilityBALANCE1.53

Worldwide distribution

Worldwide audience distribution share by country for Swim briefs
CountryShare
United States28.0%
Italy8.5%
United Kingdom5.2%

See Swim briefs audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Swim briefs have in United States?

Swim briefs has an estimated audience of 2,699,025 people in United States, concentrated in California and Texas.

What is the gender split and age of Swim briefs fans?

61.5% of Swim briefs fans are female, 38.5% are male, with an average age of 36.6 years.

Which brands do Swim briefs fans like most?

Swim briefs fans show strongest brand affinity for Boxer shorts (39.05×), Planet Fitness (3.8×), and Diaper bag (5.11×) over the country average.

Where do Swim briefs fans live in United States?

Swim briefs fans in United States are most concentrated in California (reach 362,658), Texas (reach 206,242), and New York (reach 191,660). These three regions account for the largest share of the active audience.

What other brands do Swim briefs fans also like?

Beyond Swim briefs itself, the audience over-indexes on Planet Fitness (3.8×), Diaper bag (5.11×), Bikini (4.54×), and Gay pride (4.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swim briefs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.