Rascasse Audience Intelligence

Roberto Cavalli Target Market in Germany

A data profile of the people who buy, follow and care about Roberto Cavalli in Germany — modelled from more than twelve digital signal sources. Roberto Cavalli has an estimated audience of 368,259 people in Germany.

#47among Luxury fashion in Germany#1904among Brand in Germany#704in Fashion & Accessoires

The average Roberto Cavalli fan in Germany is 29.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hermès, Miu Miu, Patek Philippe, with strongest over-indexing on Hermès (6.14× the country average).

Demographically, the Roberto Cavalli audience skews balanced with an average age of 29.4, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Roberto Cavalli fan in Germany is balanced, around 29.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Hermès.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roberto Cavalli profile in Germany.

Audience size
368K
in Germany
Gender
46.5%♀
53.5% male
Age
29.4
average years
Country rank
#14974
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Roberto Cavalli

46.5% are female, 53.5% are male, average age 29.4.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Roberto Cavalli audience in Germany
MetricValue
Female46.5%
Male53.5%
Average age29.4
Estimated audience size368,259
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Roberto Cavalli audience in Germany
Age bracketShare%
16-1949%
20-2921%
30-3914%
40-4910%
50+6%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Roberto Cavalli audience comes from Germany.

Worldwide audience distribution share by country for Roberto Cavalli
CountryShare
United States21.2%
Italy12.2%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roberto Cavalli audience in Germany is strongest.

Fig. 05

Top regions by affinity

Roberto Cavalli customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.30×
02Berlin~20K1.26×
03Baden-Württemberg~60K1.24×
04Hessen~30K1.22×
05Nordrhein-Westfalen~100K1.21×
06Bayern~70K1.18×
07Bremen~3K1.05×
08Saarland~5K1.01×
09Rheinland-Pfalz~20K0.96×
10Niedersachsen~30K0.95×
11Schleswig-Holstein~10K0.88×
12Brandenburg~10K0.87×
13Sachsen-Anhalt~7K0.78×
14Sachsen~10K0.76×
15Mecklenburg-Vorpommern~5K0.73×
16Thüringen~7K0.71×
Fig. 06

Affinity by region

Affinity by region — Roberto Cavalli, Germany
0.71×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roberto Cavalli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roberto Cavalli audience
#·InterestCategoryAffinity×
01Italian fashionFashion & Accessoires17.78×
02Richard MilleFashion & Accessoires17.33×
03CélineFashion & Accessoires16.74×
04Miu MiuFashion & Accessoires16.00×
05Jimmy ChooFashion & Accessoires14.76×
06Van Cleef & ArpelsFashion & Accessoires14.59×
07Christian LouboutinFashion & Accessoires13.94×
08Vacheron ConstantinFashion & Accessoires12.71×
09BalmainFashion & Accessoires12.64×
10Stella McCartneyFashion & Accessoires12.50×
11Patek PhilippeFashion & Accessoires11.89×
12Jaeger-LeCoultreFashion & Accessoires11.88×
13PaneraiFashion & Accessoires11.86×
14ChopardFashion & Accessoires10.59×
15ChloéFashion & Accessoires9.00×
16LuxuryFashion & Accessoires8.38×
17LOEWEFashion & Accessoires8.13×
18Tiffany & Co.Fashion & Accessoires7.29×
19BalenciagaFashion & Accessoires7.11×
20HermèsFashion & Accessoires6.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roberto Cavalli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roberto Cavalli audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.78×
Quality AwarenessPREMIUM1.86×
IndulgenceJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roberto Cavalli audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.44×
Career OrientationPOWER0.58×
IndividualismJOY0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Roberto Cavalli's target market in Germany?

Roberto Cavalli's target market in Germany covers an estimated 368,259 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Roberto Cavalli customers?

46.5% of the Roberto Cavalli audience are female, 53.5% are male, with an average age of 29.4 years.

03

Which brands do Roberto Cavalli fans like most?

Roberto Cavalli fans show strongest brand affinity for Hermès (6.14×), Miu Miu (16×), and Patek Philippe (11.89×) over the country average.

04

Where do Roberto Cavalli fans live in Germany?

Roberto Cavalli fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Roberto Cavalli fans also like?

Beyond Roberto Cavalli itself, the audience over-indexes on Miu Miu (16×), Patek Philippe (11.89×), Céline (16.74×), and Jimmy Choo (14.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in Germany

See Roberto Cavalli audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Roberto Cavalli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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