Unisex Audience in Spain
Unisex has an estimated audience of 6,622,410 people in Spain. 64.7% are female, 35.3% are male, average age 40.0. Top regions: Andalusia, Catalonia, Community of Madrid.
The average Unisex fan in Spain is 40.0 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Demographically, the Unisex audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Category: Fashion & Accessoires · Type: Topic
Demographics of Unisex fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 40.0 |
| Estimated audience size | 6,622,410 |
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,379,339 | 1.06× |
| Catalonia | 1,157,191 | 0.97× |
| Community of Madrid | 1,040,562 | 0.93× |
| Comunidad Valenciana | 761,317 | 1.02× |
| Galicia | 375,462 | 1.21× |
| Canary Islands | 349,611 | 1.06× |
| Castilla-La Mancha | 283,895 | 1.06× |
| Castile and León | 276,562 | 0.96× |
| Region of Murcia | 233,653 | 1.03× |
| Basque Autonomous Country | 226,971 | 0.92× |
| Balearic Islands | 191,757 | 1.03× |
| Aragon | 179,928 | 1.03× |
| Extremadura | 146,614 | 1.03× |
| Principality of Asturias | 126,383 | 0.81× |
| Navarre | 71,514 | 0.86× |
| Cantabria | 68,400 | 0.82× |
| La Rioja | 52,142 | 1.21× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.22 |
| Mindfulness | BALANCE | 1.15 |
| Price Sensitivity | PREMIUM | 1.15 |
| Creativity | OPEN | 1.12 |
| Convenience Orientation | PREMIUM | 1.11 |
| Tradition | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Spain | 6.9% |
| United Kingdom | 5.0% |
See Unisex audiences in other countries
More Fashion & Accessoires audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Unisex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.