Google Keep Audience in United States

Google Keep has an estimated audience of 1,596,481 people in United States. 55.7% are female, 44.3% are male, average age 32.2. Top regions: California, Texas, New York. Top brand affinities: File sharing, GroupMe, Google News, AccuWeather, Google Maps.

The average Google Keep fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include File sharing, GroupMe, Google News, with strongest over-indexing on File sharing (172.11× the country average). Demographically, the Google Keep audience skews more female with an average age of 32.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Google Keep fans

Demographic split for Google Keep audience in United States
MetricValue
Female55.7%
Male44.3%
Average age32.2
Estimated audience size1,596,481

Audience persona

The typical Google Keep fan in United States is more female, around 32.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for File sharing.

Top regions in United States

Top regions ranked by reach for Google Keep in United States
RegionReachAffinity
California228,8171.3×
Texas147,7891.08×
New York106,3481.19×
Florida95,6930.89×
Illinois60,7461.14×
Virginia55,3271.42×
Pennsylvania53,1360.99×
North Carolina51,9641.08×
Georgia51,0391.04×
New Jersey48,0511.18×
Massachusetts46,9401.49×
Washington46,8301.46×
Ohio46,5280.95×
Michigan41,6191×
Utah34,3402.4×
Colorado33,4321.33×
Arizona32,0430.98×
Maryland31,5001.15×
Indiana27,0630.93×
Tennessee26,7840.84×
Missouri25,5040.99×
Minnesota25,4531.11×
Wisconsin24,1481.01×
Oregon23,2901.27×
Connecticut17,9361.12×
South Carolina17,9360.75×
Alabama14,7490.66×
Nevada14,0810.91×
Louisiana13,5810.66×
Kentucky13,0600.65×
Arkansas12,9330.98×
Iowa12,8420.98×
Oklahoma12,6480.71×
Kansas11,1010.88×
Idaho8,3691.05×
Nebraska7,9480.99×
New Hampshire7,1431.14×
Washington, District of Columbia6,8931.44×
Hawaii6,7440.98×
Mississippi6,1810.47×
Rhode Island5,4601.07×
Maine4,9920.87×
New Mexico4,9080.61×
West Virginia4,0780.55×
Vermont3,3511.2×
Montana3,1370.71×
Delaware2,9010.66×
Alaska2,4900.73×
South Dakota2,3850.65×
North Dakota2,1300.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Keep audience
BrandAffinityCategory
File sharing172.11×Internet & Social Media
GroupMe73.01×Internet & Social Media
Google News19.03×News
AccuWeather15.97×Home & Garden
Google Maps7.32×Internet & Social Media
Indeed.com7.35×Business & Career
StubHub15.69×Travel & Leisure
Capital One6.56×Business & Career
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.7×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.59×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
CarGurus6.5×Cars & Mobility
Freelancer9.78×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Keep audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.52
Early Adopter MentalityPOWER1.43
SustainabilityBALANCE1.41
MindfulnessBALANCE1.38
Luxury OrientationPREMIUM1.37
Design AffinityPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Google Keep
CountryShare
United States12.8%
Japan9.1%
India7.2%

See Google Keep audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Google Keep have in United States?

Google Keep has an estimated audience of 1,596,481 people in United States, concentrated in California and Texas.

What is the gender split and age of Google Keep fans?

55.7% of Google Keep fans are female, 44.3% are male, with an average age of 32.2 years.

Which brands do Google Keep fans like most?

Google Keep fans show strongest brand affinity for File sharing (172.11×), GroupMe (73.01×), and Google News (19.03×) over the country average.

Where do Google Keep fans live in United States?

Google Keep fans in United States are most concentrated in California (reach 228,817), Texas (reach 147,789), and New York (reach 106,348). These three regions account for the largest share of the active audience.

What other brands do Google Keep fans also like?

Beyond Google Keep itself, the audience over-indexes on GroupMe (73.01×), Google News (19.03×), AccuWeather (15.97×), and Google Maps (7.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Keep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.