Rascasse Audience Intelligence

Google Keep Audience in United States

A data profile of the people who buy, follow and care about Google Keep in United States — modelled from more than twelve digital signal sources. Google Keep has an estimated audience of 1,632,637 people in United States.

#518among Website / Newspaper / Magazine in United States#196in Internet & Social Media

The average Google Keep fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include File sharing, GroupMe, Freelancer, with strongest over-indexing on File sharing (532.76× the country average).

Demographically, the Google Keep audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Google Keep fan in United States is more female, around 32.2 years old, with strong Need for Security tendencies and a notable affinity for File sharing.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Keep profile in United States.

Audience size
1.6M
in United States
Gender
55.7%♀
44.3% male
Age
32.2
average years
Country rank
#16647
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Keep

55.7% are female, 44.3% are male, average age 32.2.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Google Keep audience in United States
MetricValue
Female55.7%
Male44.3%
Average age32.2
Estimated audience size1,632,637
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Google Keep audience in United States
Age bracketShare%
16-1938%
20-2922%
30-3917%
40-4916%
50+7%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Google Keep audience comes from United States.

Worldwide audience distribution share by country for Google Keep
CountryShare
United States12.9%
Japan9.1%
India7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Keep audience in United States is strongest.

Fig. 05

Top regions by affinity

Google Keep fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K2.28×
02Massachusetts~50K1.54×
03Virginia~60K1.43×
04Washington~40K1.31×
05Washington, District of Columbia~6K1.28×
06New Jersey~50K1.26×
07Connecticut~20K1.24×
08Rhode Island~6K1.23×
09Oregon~20K1.22×
10Vermont~3K1.21×
11Colorado~30K1.19×
12California~200K1.17×
13Illinois~60K1.14×
14Maryland~30K1.14×
15Texas~200K1.13×
16New York~100K1.13×
17New Hampshire~7K1.11×
18North Carolina~50K1.09×
19Idaho~9K1.08×
20Minnesota~20K1.05×
21Iowa~10K1.05×
22Nebraska~8K1.03×
23Indiana~30K1.02×
24Wisconsin~20K1.02×
25Georgia~50K1.01×
26Pennsylvania~50K0.97×
27Missouri~30K0.97×
28Michigan~40K0.96×
29Hawaii~7K0.96×
30Ohio~50K0.94×
31Arkansas~10K0.93×
32Kansas~10K0.93×
33South Dakota~3K0.93×
34Nevada~10K0.91×
35Tennessee~30K0.90×
36Maine~5K0.90×
37Arizona~30K0.89×
38Florida~90K0.85×
39North Dakota~3K0.81×
40South Carolina~20K0.78×
41Alaska~3K0.78×
42Montana~3K0.77×
43Oklahoma~10K0.70×
44Delaware~3K0.70×
45Alabama~20K0.68×
46Kentucky~10K0.68×
47Louisiana~10K0.65×
48New Mexico~5K0.64×
49West Virginia~4K0.60×
50Mississippi~6K0.49×
Fig. 06

Affinity by region

Affinity by region — Google Keep, United States
0.49×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Keep audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Keep audience
#·InterestCategoryAffinity×
01File sharingInternet & Social Media532.76×
02GroupMeInternet & Social Media66.65×
03FreelancerBusiness & Career17.93×
04Self-employmentBusiness & Career9.93×
05Sarah PaulsonMovies & TV9.06×
06Home OfficeBusiness & Career8.15×
07WholesaleFashion & Accessoires6.72×
08Bob EvansFood & Beverages6.71×
09Microsoft WordTechnology & Electronics4.25×
10Google MapsInternet & Social Media3.74×
11FreewareTechnology & Electronics3.56×
12Desktop computersTechnology & Electronics3.14×
13InnovationBusiness & Career2.49×
14LinuxTechnology & Electronics2.42×
15High-definition televisionTechnology & Electronics2.37×
16The UPS StoreShopping2.00×
17Self-loveHealth1.89×
18Wells FargoBusiness & Career1.67×
19Quality of lifeHealth1.57×
20Planet FitnessSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Keep audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Keep audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.73×
Career OrientationPOWER1.53×
MindfulnessBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Keep audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Healthy LifestyleBALANCE0.94×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Keep have in United States?

Google Keep has an estimated audience of 1,632,637 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Google Keep fans?

55.7% of Google Keep fans are female, 44.3% are male, with an average age of 32.2 years.

03

Which brands do Google Keep fans like most?

Google Keep fans show strongest brand affinity for File sharing (532.76×), GroupMe (66.65×), and Freelancer (17.93×) over the country average.

04

Where do Google Keep fans live in United States?

Google Keep fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Google Keep fans also like?

Beyond Google Keep itself, the audience over-indexes on GroupMe (66.65×), Freelancer (17.93×), Self-employment (9.93×), and Wholesale (6.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Google Keep audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Keep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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