Night Club Audience in Germany
Night Club has an estimated audience of 645,794 people in Germany. 43.9% are female, 56.1% are male, average age 34.4. Top brand affinities: Joachim Witt, GitHub, Data science, BMW i8, Digital transformation.
Top brand affinities include Joachim Witt, GitHub, Data science, with strongest over-indexing on Joachim Witt (55× the country average). Demographically, the Night Club audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Night Club fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 34.4 |
| Estimated audience size | 645,794 |
Audience persona
The typical Night Club fan in Germany is more male, around 34.4 years old, with strong Career Orientation tendencies and a notable affinity for Joachim Witt.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Joachim Witt | 55× | Music & Radio |
| GitHub | 18.03× | Internet & Social Media |
| Data science | 16.56× | Business & Career |
| BMW i8 | 27.18× | Cars & Mobility |
| Digital transformation | 15.04× | Business & Career |
| Payback | 6.8× | Shopping |
| Office 365 | 7.39× | Technology & Electronics |
| Renewable energy | 4.58× | Business & Career |
| Google Drive | 6.15× | Technology & Electronics |
| Business analytics | 18.13× | Technology & Electronics |
| 5G | 19.37× | Technology & Electronics |
| Toyota Prius | 19.33× | Cars & Mobility |
| Information security | 7.06× | Business & Career |
| 2.66× | Internet & Social Media | |
| MySQL | 8.14× | Technology & Electronics |
| Computer security | 4.79× | Business & Career |
| Data visualization | 15.25× | Technology & Electronics |
| Machine learning | 7.14× | Business & Career |
| AngularJS | 11.07× | Technology & Electronics |
| FC Bayern Munich | 1.77× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.5 |
| Early Adopter Mentality | POWER | 2.34 |
| Need for Security | CONSERVATISM | 2.18 |
| Sustainability | BALANCE | 1.81 |
| Social Media Usage | JOY | 1.46 |
| Urban Lifestyle | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 6.4% |
| Italy | 5.5% |
See Night Club audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Night Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.