Big data Audience in United States

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Big data has an estimated audience of 8,695,900 people in United States. 45.6% are female, 54.4% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: John Moreland, Aaron Lee Tasjan, Parker Millsap, Ruston Kelly, Carson McHone.

The average Big data fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include John Moreland, Aaron Lee Tasjan, Parker Millsap, with strongest over-indexing on John Moreland (814.99× the country average). Demographically, the Big data audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Big data fans

Demographic split for Big data audience in United States
MetricValue
Female45.6%
Male54.4%
Average age37.6
Estimated audience size8,695,900

Audience persona

The typical Big data fan in United States is balanced, around 37.6 years old, with strong Risk Appetite tendencies and a notable affinity for John Moreland.

Top regions in United States

Top regions ranked by reach for Big data in United States
RegionReachAffinity
California1,364,3661.43×
Texas917,9691.23×
New York793,5741.63×
Florida599,4531.02×
Illinois378,0791.31×
Virginia353,4251.67×
Georgia344,8651.29×
Pennsylvania318,7011.09×
New Jersey290,2011.31×
Massachusetts286,3081.67×
North Carolina284,2431.09×
Ohio254,8470.95×
Maryland241,6271.62×
Michigan230,3421.01×
Washington226,6151.3×
Arizona186,2581.05×
Indiana164,3101.03×
Colorado151,8181.11×
Missouri140,6191×
Tennessee135,7750.78×
Wisconsin116,0060.89×
Minnesota115,8970.93×
South Carolina112,8060.86×
Alabama112,1740.92×
Oregon99,2951×
Connecticut95,0231.09×
Kansas86,2651.26×
Louisiana81,7470.73×
Kentucky81,6220.75×
Oklahoma67,1750.7×
Washington, District of Columbia64,1632.45×
Utah62,7270.81×
Arkansas62,1820.87×
Mississippi61,3740.86×
Nevada59,1170.7×
Iowa55,2580.77×
Nebraska32,3870.74×
New Hampshire31,2560.91×
Hawaii30,4430.81×
Idaho27,0170.62×
West Virginia26,6390.66×
New Mexico25,8920.59×
Rhode Island25,0690.91×
Delaware23,3040.97×
Maine22,6750.73×
Vermont14,3940.94×
Montana12,7680.53×
North Dakota12,5560.7×
South Dakota11,9590.59×
Alaska9,7420.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big data audience
BrandAffinityCategory
John Moreland814.99×Music & Radio
Aaron Lee Tasjan338.54×Music & Radio
Parker Millsap233.17×Music & Radio
Ruston Kelly86.31×Music & Radio
Carson McHone421.23×Music & Radio
Night Club10.34×Music & Radio
Robert Ellis78.49×Music & Radio
American Aquarium64.61×Music & Radio
Google Docs2.09×Internet & Social Media
Data analysis5.42×Technology & Electronics
PHP3.29×Technology & Electronics
Programming language3.07×Technology & Electronics
Machine learning5.13×Business & Career
SQL6.59×Technology & Electronics
Indeed.com1.76×Business & Career
Artificial intelligence1.99×Technology & Electronics
Data science4.76×Business & Career
Computer programming2.94×Technology & Electronics
Gemini2.07×Technology & Electronics
Business analytics6.7×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big data audience
TraitClusterScore
Risk AppetiteTHRILL2.38
Need for SecurityCONSERVATISM1.98
Luxury OrientationPREMIUM1.67
PatriotismCONSERVATISM1.46
Quality AwarenessPREMIUM1.46
Career OrientationPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Big data
CountryShare
United States20.1%
India9.5%
Japan4.6%

See Big data audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Big data have in United States?

Big data has an estimated audience of 8,695,900 people in United States, concentrated in California and Texas.

What is the gender split and age of Big data fans?

45.6% of Big data fans are female, 54.4% are male, with an average age of 37.6 years.

Which brands do Big data fans like most?

Big data fans show strongest brand affinity for John Moreland (814.99×), Aaron Lee Tasjan (338.54×), and Parker Millsap (233.17×) over the country average.

Where do Big data fans live in United States?

Big data fans in United States are most concentrated in California (reach 1,364,366), Texas (reach 917,969), and New York (reach 793,574). These three regions account for the largest share of the active audience.

What other brands do Big data fans also like?

Beyond Big data itself, the audience over-indexes on Aaron Lee Tasjan (338.54×), Parker Millsap (233.17×), Ruston Kelly (86.31×), and Carson McHone (421.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big data. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.