Night Club Audience in United States
Night Club has an estimated audience of 4,434,313 people in United States. 48.6% are female, 51.4% are male, average age 38.4. Top brand affinities: Indeed.com, CarGurus, Capital One, Google Maps, Finnair.
Top brand affinities include Indeed.com, CarGurus, Capital One, with strongest over-indexing on Indeed.com (20.9× the country average). Demographically, the Night Club audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Night Club fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 38.4 |
| Estimated audience size | 4,434,313 |
Audience persona
The typical Night Club fan in United States is balanced, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for Indeed.com.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 20.9× | Business & Career |
| CarGurus | 21.59× | Cars & Mobility |
| Capital One | 13.37× | Business & Career |
| Google Maps | 12.32× | Internet & Social Media |
| Finnair | 114.51× | Travel & Leisure |
| Enterprise Rent-A-Car | 12.91× | Cars & Mobility |
| Google News | 11.6× | News |
| DeviantArt | 13.31× | Internet & Social Media |
| Khan Academy | 14.77× | Business & Career |
| Autism Awareness | 16.27× | Health |
| Diabetes mellitus awareness | 10.82× | Health |
| ICloud | 14.58× | Technology & Electronics |
| AccuWeather | 9.7× | Home & Garden |
| Circle K | 10.38× | Shopping |
| Apple Store | 10.98× | Shopping |
| HubSpot | 19.75× | Internet & Social Media |
| Bruce Willis | 9.75× | Movies & TV |
| Aaron Rodgers | 8.32× | Sports |
| Morgan Stanley | 21.09× | Business & Career |
| Microblogging | 10.9× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.34 |
| Need for Security | CONSERVATISM | 1.89 |
| Luxury Orientation | PREMIUM | 1.68 |
| Patriotism | CONSERVATISM | 1.51 |
| Career Orientation | POWER | 1.4 |
| Early Adopter Mentality | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 6.4% |
| Italy | 5.5% |
See Night Club audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
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- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Night Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.