Night Club Audience in United States
Night Club has an estimated audience of 4,434,313 people in United States. 48.6% are female, 51.4% are male, average age 38.4. Top brand affinities: Keene, New Hampshire, El Paso County, Colorado, Governor of Michigan, Vocal harmony, Goop.
Top brand affinities include Keene, New Hampshire, El Paso County, Colorado, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (114.51× the country average). Demographically, the Night Club audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Night Club fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 38.4 |
| Estimated audience size | 4,434,313 |
Audience persona
The typical Night Club fan in United States is balanced, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 114.51× | Travel & Leisure |
| El Paso County, Colorado | 25.73× | Travel & Leisure |
| Governor of Michigan | 13.7× | Politics & Society |
| Vocal harmony | 8.22× | Music & Radio |
| Goop | 8.22× | Internet & Social Media |
| Grinch | 6.13× | Movies & TV |
| Nuts (film) | 7.7× | Movies & TV |
| Mangaka | 5.55× | Literature |
| Wok | 8.31× | Food & Beverages |
| Hipster | 11.76× | Politics & Society |
| Historic site | 5.19× | Arts & Culture |
| Google Home | 7.06× | Technology & Electronics |
| Hibachi | 8.51× | Food & Beverages |
| Fairy godmother | 7.68× | Literature |
| Mathcore | 8.05× | Music & Radio |
| Cherish (group) | 10.71× | Music & Radio |
| Urban Outfitters | 1.75× | Shopping |
| Kendra Scott | 2.67× | Fashion & Accessoires |
| TV Fanatic | 9.39× | Movies & TV |
| headspace | 7.87× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.34 |
| Need for Security | CONSERVATISM | 1.89 |
| Luxury Orientation | PREMIUM | 1.68 |
| Patriotism | CONSERVATISM | 1.51 |
| Career Orientation | POWER | 1.4 |
| Early Adopter Mentality | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 6.4% |
| Italy | 5.5% |
See Night Club audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Night Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.