Machine learning Audience in United States

Machine learning has an estimated audience of 8,155,316 people in United States. 41.1% are female, 58.9% are male, average age 36.2. Top regions: California, Texas, New York. Top brand affinities: Sports, Movies, Music, Food and drink, Reading.
The average Machine learning fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sports, Movies, Music, with strongest over-indexing on Sports (1.98× the country average). Demographically, the Machine learning audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Machine learning fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 36.2 |
| Estimated audience size | 8,155,316 |
Audience persona
The typical Machine learning fan in United States is more male, around 36.2 years old, with strong Need for Security tendencies and a notable affinity for Sports.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,625,916 | 1.81× |
| Texas | 879,176 | 1.25× |
| New York | 746,709 | 1.64× |
| Florida | 528,649 | 0.96× |
| New Jersey | 359,821 | 1.73× |
| Virginia | 354,160 | 1.78× |
| Illinois | 345,931 | 1.27× |
| Georgia | 333,974 | 1.33× |
| Massachusetts | 317,696 | 1.98× |
| Pennsylvania | 307,930 | 1.12× |
| North Carolina | 259,428 | 1.06× |
| Maryland | 244,340 | 1.74× |
| Washington | 239,642 | 1.46× |
| Ohio | 216,595 | 0.86× |
| Michigan | 208,322 | 0.98× |
| Arizona | 163,206 | 0.98× |
| Tennessee | 143,389 | 0.88× |
| Indiana | 139,896 | 0.94× |
| Colorado | 136,355 | 1.06× |
| Missouri | 123,795 | 0.94× |
| Wisconsin | 108,687 | 0.89× |
| Minnesota | 108,617 | 0.93× |
| Connecticut | 98,518 | 1.2× |
| Oregon | 98,109 | 1.05× |
| South Carolina | 87,936 | 0.72× |
| Alabama | 84,811 | 0.74× |
| Kentucky | 73,866 | 0.72× |
| Louisiana | 71,275 | 0.68× |
| Oklahoma | 68,068 | 0.75× |
| Utah | 66,249 | 0.91× |
| Kansas | 64,489 | 1× |
| Nevada | 58,770 | 0.75× |
| Washington, District of Columbia | 57,735 | 2.36× |
| Iowa | 50,518 | 0.75× |
| Mississippi | 47,994 | 0.71× |
| Arkansas | 46,094 | 0.69× |
| New Mexico | 34,723 | 0.85× |
| Nebraska | 31,277 | 0.76× |
| New Hampshire | 31,235 | 0.97× |
| Hawaii | 28,528 | 0.81× |
| Rhode Island | 27,434 | 1.06× |
| Idaho | 24,326 | 0.59× |
| West Virginia | 20,989 | 0.55× |
| Delaware | 20,601 | 0.92× |
| Maine | 20,436 | 0.7× |
| Vermont | 11,061 | 0.77× |
| South Dakota | 10,666 | 0.57× |
| Montana | 10,620 | 0.47× |
| North Dakota | 9,132 | 0.55× |
| Alaska | 7,694 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.98× | Sports |
| Movies | 2.02× | Movies & TV |
| Music | 1.9× | Business & Career |
| Food and drink | 1.85× | Food & Beverages |
| Reading | 1.94× | Literature |
| Consumer electronics | 1.96× | Technology & Electronics |
| Outdoor recreation | 2.03× | Sports |
| Food | 1.86× | Food & Beverages |
| Entertainment | 1.94× | Movies & TV |
| Games | 1.9× | Games |
| Pets | 1.9× | Pets & Animals |
| Live events | 1.8× | Music & Radio |
| Google Docs | 2.82× | Internet & Social Media |
| Popular music | 2.4× | Music & Radio |
| Adventure | 2.38× | Travel & Leisure |
| Acting | 2.64× | Business & Career |
| Technology | 2.08× | Technology & Electronics |
| Clothing | 1.51× | Fashion & Accessoires |
| Career | 2.48× | Business & Career |
| Personal finance | 1.65× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.22 |
| Early Adopter Mentality | POWER | 1.8 |
| Career Orientation | POWER | 1.79 |
| Quality Awareness | PREMIUM | 1.51 |
| Risk Appetite | THRILL | 1.46 |
| DIY Mentality | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 11.1% |
| China | 4.5% |
See Machine learning audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
Frequently asked questions
How many fans does Machine learning have in United States?
Machine learning has an estimated audience of 8,155,316 people in United States, concentrated in California and Texas.
What is the gender split and age of Machine learning fans?
41.1% of Machine learning fans are female, 58.9% are male, with an average age of 36.2 years.
Which brands do Machine learning fans like most?
Machine learning fans show strongest brand affinity for Sports (1.98×), Movies (2.02×), and Music (1.9×) over the country average.
Where do Machine learning fans live in United States?
Machine learning fans in United States are most concentrated in California (reach 1,625,916), Texas (reach 879,176), and New York (reach 746,709). These three regions account for the largest share of the active audience.
What other brands do Machine learning fans also like?
Beyond Machine learning itself, the audience over-indexes on Movies (2.02×), Music (1.9×), Food and drink (1.85×), and Reading (1.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Machine learning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.