A data profile of the people who buy, follow and care about Pinterest in Mexico — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 6,567,466 people in Mexico.
The average Pinterest fan in Mexico is 32.1 years old, more female, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include COSCO, Sportswear (fashion), Spring cleaning, with strongest over-indexing on COSCO (8.65× the country average).
Demographically, the Pinterest audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Pinterest fan in Mexico is more female, around 32.1 years old, with strong Creativity tendencies and a notable affinity for COSCO.
The key figures that characterise the Pinterest profile in Mexico.
63.3% are female, 36.7% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 32.1 |
| Estimated audience size | 6,567,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide Pinterest audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 16.3% |
| China | 4.8% |
| Germany | 3.1% |
Where the Pinterest audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veracruz (state) | ~500K | 1.21× | |
| 02 | Puebla | ~400K | 1.18× | |
| 03 | Yucatan | ~200K | 1.14× | |
| 04 | Hidalgo | ~200K | 1.13× | |
| 05 | Distrito Federal | ~1M | 1.12× | |
| 06 | Guanajuato | ~300K | 1.10× | |
| 07 | Chiapas | ~200K | 1.04× | |
| 08 | Baja California | ~300K | 1.03× | |
| 09 | Jalisco | ~500K | 1.02× | |
| 10 | Michoacan de Ocampo | ~200K | 1.02× | |
| 11 | Coahuila de Zaragoza | ~200K | 1.00× | |
| 12 | Morelos | ~100K | 0.98× | |
| 13 | Chihuahua | ~200K | 0.97× | |
| 14 | Oaxaca | ~200K | 0.97× | |
| 15 | Durango | ~90K | 0.97× | |
| 16 | Colima | ~40K | 0.97× | |
| 17 | Nuevo Leon | ~400K | 0.96× | |
| 18 | Tlaxcala | ~70K | 0.96× | |
| 19 | Campeche | ~50K | 0.96× | |
| 20 | Aguascalientes | ~80K | 0.94× | |
| 21 | Zacatecas | ~80K | 0.93× | |
| 22 | Guerrero | ~200K | 0.91× | |
| 23 | Baja California Sur | ~50K | 0.90× | |
| 24 | Nayarit | ~60K | 0.88× | |
| 25 | State of Mexico | ~800K | 0.87× | |
| 26 | Sinaloa | ~100K | 0.85× |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COSCO | Business & Career | 8.65× | ||
| 02 | Slim-fit pants | Fashion & Accessoires | 3.75× | ||
| 03 | 100 metres | Sports | 3.33× | ||
| 04 | Coppa Italia | Sports | 3.32× | ||
| 05 | Stephanie McMahon | Sports | 3.29× | ||
| 06 | Payment card | Fashion & Accessoires | 3.27× | ||
| 07 | Social influence | Politics & Society | 3.18× | ||
| 08 | The Mask (film) | Literature | 2.96× | ||
| 09 | Tommy Mottola | Music & Radio | 2.81× | ||
| 10 | Java (programming language) | Technology & Electronics | 2.50× | ||
| 11 | Sportswear (fashion) | Fashion & Accessoires | 2.37× | ||
| 12 | Spring cleaning | Home & Garden | 2.05× | ||
| 13 | Eduardo Capetillo | Movies & TV | 1.95× | ||
| 14 | Pancreas | Health | 1.83× | ||
| 15 | Facial care | Beauty & Wellness | 1.82× | ||
| 16 | Collagen | Beauty & Wellness | 1.65× | ||
| 17 | Garage sale | Fashion & Accessoires | 1.64× | ||
| 18 | Herbal Essences | Beauty & Wellness | 1.53× | ||
| 19 | Part-time | Business & Career | 1.53× | ||
| 20 | OneDrive | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Community Orientation | OPEN | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.50× | |
| Risk Appetite | THRILL | 0.51× | |
| Patriotism | CONSERVATISM | 0.54× |
Pinterest has an estimated audience of 6,567,466 people in Mexico, concentrated in Distrito Federal and State of Mexico.
63.3% of Pinterest fans are female, 36.7% are male, with an average age of 32.1 years.
Pinterest fans show strongest brand affinity for COSCO (8.65×), Sportswear (fashion) (2.37×), and Spring cleaning (2.05×) over the country average.
Pinterest fans in Mexico are most concentrated in Distrito Federal (reach ~1M), State of Mexico (reach ~800K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pinterest itself, the audience over-indexes on Sportswear (fashion) (2.37×), Spring cleaning (2.05×), OneDrive (1.51×), and Payment card (3.27×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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