Pinterest Audience in Mexico
Pinterest has an estimated audience of 6,567,466 people in Mexico. 63.3% are female, 36.7% are male, average age 32.1. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: COSCO, Sportswear (fashion), Spring cleaning, Payment card, Slim-fit pants.
The average Pinterest fan in Mexico is 32.1 years old, more female, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include COSCO, Sportswear (fashion), Spring cleaning, with strongest over-indexing on COSCO (8.65× the country average). Demographically, the Pinterest audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Pinterest fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 32.1 |
| Estimated audience size | 6,567,466 |
Audience persona
The typical Pinterest fan in Mexico is more female, around 32.1 years old, with strong Extroversion tendencies and a notable affinity for COSCO.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 968,643 | 1.12× |
| State of Mexico | 788,034 | 0.87× |
| Jalisco | 495,149 | 1.02× |
| Veracruz (state) | 466,960 | 1.21× |
| Puebla | 410,224 | 1.18× |
| Nuevo Leon | 379,408 | 0.96× |
| Guanajuato | 342,290 | 1.1× |
| Baja California | 281,100 | 1.03× |
| Michoacan de Ocampo | 231,231 | 1.02× |
| Chihuahua | 220,674 | 0.97× |
| Chiapas | 204,088 | 1.04× |
| Coahuila de Zaragoza | 196,444 | 1× |
| Hidalgo | 180,263 | 1.13× |
| Oaxaca | 176,557 | 0.97× |
| Yucatan | 155,940 | 1.14× |
| Guerrero | 151,440 | 0.91× |
| Sinaloa | 147,842 | 0.85× |
| Morelos | 111,391 | 0.98× |
| Durango | 88,057 | 0.97× |
| Aguascalientes | 78,491 | 0.94× |
| Zacatecas | 77,216 | 0.93× |
| Tlaxcala | 72,358 | 0.96× |
| Nayarit | 55,675 | 0.88× |
| Campeche | 48,043 | 0.96× |
| Baja California Sur | 46,969 | 0.9× |
| Colima | 40,891 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| COSCO | 8.65× | Business & Career |
| Sportswear (fashion) | 2.37× | Fashion & Accessoires |
| Spring cleaning | 2.05× | Home & Garden |
| Payment card | 3.27× | Fashion & Accessoires |
| Slim-fit pants | 3.75× | Fashion & Accessoires |
| OneDrive | 1.51× | Technology & Electronics |
| Social influence | 3.18× | Politics & Society |
| Garage sale | 1.64× | Fashion & Accessoires |
| Facial care | 1.82× | Beauty & Wellness |
| Collagen | 1.65× | Beauty & Wellness |
| Eduardo Capetillo | 1.95× | Movies & TV |
| 100 metres | 3.33× | Sports |
| Tommy Mottola | 2.81× | Music & Radio |
| Java (programming language) | 2.5× | Technology & Electronics |
| Lucía Méndez | 1.64× | Movies & TV |
| Stephanie McMahon | 3.29× | Sports |
| Pancreas | 1.83× | Health |
| The Mask (film) | 2.96× | Literature |
| Part-time | 1.53× | Business & Career |
| Herbal Essences | 1.53× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.08 |
| Travelling | THRILL | 1.03 |
| Social Media Usage | JOY | 1.02 |
| Spirituality | BALANCE | 0.94 |
| Pet Ownership | JOY | 0.93 |
| Price Sensitivity | PREMIUM | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| China | 5.0% |
| Germany | 3.2% |
See Pinterest audiences in other countries
More Social media audiences in Mexico
Frequently asked questions
How many fans does Pinterest have in Mexico?
Pinterest has an estimated audience of 6,567,466 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Pinterest fans?
63.3% of Pinterest fans are female, 36.7% are male, with an average age of 32.1 years.
Which brands do Pinterest fans like most?
Pinterest fans show strongest brand affinity for COSCO (8.65×), Sportswear (fashion) (2.37×), and Spring cleaning (2.05×) over the country average.
Where do Pinterest fans live in Mexico?
Pinterest fans in Mexico are most concentrated in Distrito Federal (reach 968,643), State of Mexico (reach 788,034), and Jalisco (reach 495,149). These three regions account for the largest share of the active audience.
What other brands do Pinterest fans also like?
Beyond Pinterest itself, the audience over-indexes on Sportswear (fashion) (2.37×), Spring cleaning (2.05×), Payment card (3.27×), and Slim-fit pants (3.75×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.