A data profile of the people who buy, follow and care about The White Lotus in India — modelled from more than twelve digital signal sources. The White Lotus has an estimated audience of 3,469,238 people in India.
The White Lotus has an estimated audience of 3,469,238 people in India. 37.6% are female, 62.4% are male, average age 31.1. Top brand affinities: Kat Dennings, Steve Carell, Better Call Saul, The Big Bang Theory, The Sopranos.
Top brand affinities include Kat Dennings, Steve Carell, Better Call Saul, with strongest over-indexing on Kat Dennings (67.23× the country average).
Demographically, the The White Lotus audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical The White Lotus fan in India is more male, around 31.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kat Dennings.
The key figures that characterise the The White Lotus profile in India.
37.6% are female, 62.4% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 31.1 |
| Estimated audience size | 3,469,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 27% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 8% |
of the worldwide The White Lotus audience comes from India.
| Country | Share |
|---|---|
| United States | 33.2% |
| United Kingdom | 9.2% |
| France | 8.0% |
The strongest cross-interests of the The White Lotus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kat Dennings | Movies & TV | 67.23× | ||
| 02 | Steve Carell | Movies & TV | 57.97× | ||
| 03 | Ruby Rose | Movies & TV | 27.52× | ||
| 04 | Empire (2015 TV series) | Movies & TV | 21.48× | ||
| 05 | Hackers | Movies & TV | 12.51× | ||
| 06 | Better Call Saul | Movies & TV | 11.44× | ||
| 07 | The Sopranos | Movies & TV | 8.93× | ||
| 08 | Tom Hardy | Movies & TV | 7.99× | ||
| 09 | The Big Bang Theory | Movies & TV | 7.65× | ||
| 10 | Maisie Williams | Movies & TV | 5.09× | ||
| 11 | West Indies cricket team | Sports | 4.33× | ||
| 12 | Candle | Home & Garden | 3.83× | ||
| 13 | Henry Cavill | Movies & TV | 3.57× | ||
| 14 | True Detective | Movies & TV | 2.52× | ||
| 15 | Harry Potter | Movies & TV | 1.92× | ||
| 16 | Internet celebrity | Internet & Social Media | 1.89× | ||
| 17 | Game of Thrones | Movies & TV | 1.87× | ||
| 18 | Young's | Food & Beverages | 1.83× | ||
| 19 | Superman | Movies & TV | 1.69× | ||
| 20 | Stranger Things | Movies & TV | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.55× | |
| Community Orientation | OPEN | 1.24× | |
| Career Orientation | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Tradition | CONSERVATISM | 0.66× | |
| Social Media Usage | JOY | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for The White Lotus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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