PacSun Audience in Germany
PacSun has an estimated audience of 262,808 people in Germany. 70.7% are female, 29.3% are male, average age 24.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kickers, Arts and music, Harry Potter, Gala, Aldi.
The average PacSun fan in Germany is 24.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kickers, Arts and music, Harry Potter, with strongest over-indexing on Kickers (6.13× the country average). Demographically, the PacSun audience skews more female with an average age of 24.9, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of PacSun fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 24.9 |
| Estimated audience size | 262,808 |
Audience persona
The typical PacSun fan in Germany is more female, around 24.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kickers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,792 | 0.97× |
| Bayern | 49,641 | 1.18× |
| Baden-Württemberg | 38,908 | 1.09× |
| Hessen | 28,359 | 1.42× |
| Niedersachsen | 25,000 | 0.98× |
| Rheinland-Pfalz | 17,036 | 1.29× |
| Berlin | 14,174 | 1.21× |
| Schleswig-Holstein | 10,908 | 1.16× |
| Sachsen | 9,341 | 0.72× |
| Brandenburg | 8,304 | 1.02× |
| Hamburg | 7,544 | 1.27× |
| Sachsen-Anhalt | 4,720 | 0.69× |
| Thüringen | 4,220 | 0.63× |
| Mecklenburg-Vorpommern | 3,605 | 0.72× |
| Saarland | 2,545 | 0.79× |
| Bremen | 1,964 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kickers | 6.13× | Literature |
| Arts and music | 1.74× | Arts & Culture |
| Harry Potter | 1.81× | Movies & TV |
| Gala | 1.99× | News |
| Aldi | 1.82× | Shopping |
| Ryan Gosling | 5.5× | Movies & TV |
| Blake Lively | 5.88× | Movies & TV |
| Women's clothing | 1.84× | Fashion & Accessoires |
| Eventim | 2.46× | Travel & Leisure |
| Cosmetics | 1.58× | Beauty & Wellness |
| TK Maxx | 1.89× | Shopping |
| Deichmann | 1.87× | Shopping |
| Euphoria | 1.64× | Movies & TV |
| Airbnb | 1.72× | Travel & Leisure |
| Wetter.com | 1.73× | Home & Garden |
| Spotify | 1.55× | Internet & Social Media |
| Murphy’s Law | 10.24× | Music & Radio |
| QVC | 2.38× | Movies & TV |
| AliExpress | 2.06× | Shopping |
| ImmoScout24 | 1.68× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.98 |
| Urban Lifestyle | OPEN | 1.74 |
| Sustainability | BALANCE | 1.7 |
| Individualism | JOY | 1.57 |
| Luxury Orientation | PREMIUM | 1.37 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.2% |
| Canada | 3.3% |
| United Kingdom | 2.8% |
See PacSun audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does PacSun have in Germany?
PacSun has an estimated audience of 262,808 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PacSun fans?
70.7% of PacSun fans are female, 29.3% are male, with an average age of 24.9 years.
Which brands do PacSun fans like most?
PacSun fans show strongest brand affinity for Kickers (6.13×), Arts and music (1.74×), and Harry Potter (1.81×) over the country average.
Where do PacSun fans live in Germany?
PacSun fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,792), Bayern (reach 49,641), and Baden-Württemberg (reach 38,908). These three regions account for the largest share of the active audience.
What other brands do PacSun fans also like?
Beyond PacSun itself, the audience over-indexes on Arts and music (1.74×), Harry Potter (1.81×), Gala (1.99×), and Aldi (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PacSun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.