PacSun Target Market in Germany
A data profile of the people who buy, follow and care about PacSun in Germany — modelled from more than twelve digital signal sources. PacSun has an estimated audience of 261,705 people in Germany.
The average PacSun fan in Germany is 24.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Kickers, Arts and music, Harry Potter, with strongest over-indexing on Kickers (6.13× the country average).
Demographically, the PacSun audience skews more female with an average age of 24.9, and over-indexes on personality traits such as Individualism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical PacSun fan in Germany is more female, around 24.9 years old, with strong Individualism tendencies and a notable affinity for Kickers.
At a glance
The key figures that characterise the PacSun profile in Germany.
Search interest · 12-month trend
Customer demographics of PacSun
70.7% are female, 29.3% are male, average age 24.9.
Gender split
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 24.9 |
| Estimated audience size | 261,705 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 66% | |
| 20-29 | 19% | |
| 30-39 | 7% | |
| 40-49 | 5% | |
| 50+ | 3% |
Worldwide distribution
of the worldwide PacSun audience comes from Germany.
| Country | Share |
|---|---|
| United States | 78.1% |
| Canada | 3.3% |
| United Kingdom | 2.8% |
Geography
Where the PacSun audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~30K | 1.36× | |
| 02 | Rheinland-Pfalz | ~20K | 1.28× | |
| 03 | Hamburg | ~7K | 1.24× | |
| 04 | Bayern | ~50K | 1.17× | |
| 05 | Berlin | ~10K | 1.14× | |
| 06 | Schleswig-Holstein | ~10K | 1.11× | |
| 07 | Baden-Württemberg | ~40K | 1.09× | |
| 08 | Brandenburg | ~8K | 0.99× | |
| 09 | Niedersachsen | ~20K | 0.96× | |
| 10 | Nordrhein-Westfalen | ~50K | 0.95× | |
| 11 | Bremen | ~2K | 0.94× | |
| 12 | Saarland | ~3K | 0.89× | |
| 13 | Thüringen | ~6K | 0.83× | |
| 14 | Mecklenburg-Vorpommern | ~4K | 0.82× | |
| 15 | Sachsen-Anhalt | ~5K | 0.79× | |
| 16 | Sachsen | ~10K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the PacSun audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Murphy’s Law | Music & Radio | 10.24× | ||
| 02 | Kickers | Literature | 6.13× | ||
| 03 | Blake Lively | Movies & TV | 5.88× | ||
| 04 | Judy Garland | Movies & TV | 5.57× | ||
| 05 | Ryan Gosling | Movies & TV | 5.50× | ||
| 06 | Street One | Fashion & Accessoires | 2.81× | ||
| 07 | Eventim | Travel & Leisure | 2.46× | ||
| 08 | QVC | Movies & TV | 2.38× | ||
| 09 | AliExpress | Shopping | 2.06× | ||
| 10 | Beauty salons | Beauty & Wellness | 1.91× | ||
| 11 | TK Maxx | Shopping | 1.89× | ||
| 12 | Deichmann | Shopping | 1.87× | ||
| 13 | Women's clothing | Fashion & Accessoires | 1.84× | ||
| 14 | Aldi | Shopping | 1.82× | ||
| 15 | Hermès | Fashion & Accessoires | 1.82× | ||
| 16 | Harry Potter | Movies & TV | 1.81× | ||
| 17 | Arts and music | Arts & Culture | 1.74× | ||
| 18 | Airbnb | Travel & Leisure | 1.72× | ||
| 19 | Cosmetics | Beauty & Wellness | 1.58× | ||
| 20 | Spotify | Internet & Social Media | 1.55× |
Personality of the PacSun audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.47× | |
| Urban Lifestyle | OPEN | 1.45× | |
| Design Affinity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.79× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Community Orientation | OPEN | 0.82× |
Frequently asked questions
Who is PacSun's target market in Germany?
PacSun's target market in Germany covers an estimated 261,705 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PacSun customers?
70.7% of the PacSun audience are female, 29.3% are male, with an average age of 24.9 years.
Which brands do PacSun fans like most?
PacSun fans show strongest brand affinity for Kickers (6.13×), Arts and music (1.74×), and Harry Potter (1.81×) over the country average.
Where do PacSun fans live in Germany?
PacSun fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do PacSun fans also like?
Beyond PacSun itself, the audience over-indexes on Arts and music (1.74×), Harry Potter (1.81×), Ryan Gosling (5.5×), and Aldi (1.82×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See PacSun audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for PacSun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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