Quiksilver Audience in Germany
Quiksilver has an estimated audience of 521,682 people in Germany. 57.0% are female, 43.0% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wakesurfing, Billabong, Sports, Outdoor recreation, Surfboard.
The average Quiksilver fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wakesurfing, Billabong, Sports, with strongest over-indexing on Wakesurfing (10.28× the country average). Demographically, the Quiksilver audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Quiksilver fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 32.8 |
| Estimated audience size | 521,682 |
Audience persona
The typical Quiksilver fan in Germany is more female, around 32.8 years old, with strong Sustainability tendencies and a notable affinity for Wakesurfing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,732 | 1.05× |
| Bayern | 112,220 | 1.34× |
| Baden-Württemberg | 91,303 | 1.28× |
| Hessen | 46,931 | 1.18× |
| Niedersachsen | 41,273 | 0.81× |
| Berlin | 33,039 | 1.42× |
| Rheinland-Pfalz | 24,328 | 0.93× |
| Sachsen | 22,269 | 0.87× |
| Schleswig-Holstein | 21,030 | 1.12× |
| Brandenburg | 14,605 | 0.9× |
| Hamburg | 13,228 | 1.12× |
| Thüringen | 9,084 | 0.68× |
| Sachsen-Anhalt | 8,020 | 0.59× |
| Mecklenburg-Vorpommern | 7,095 | 0.71× |
| Saarland | 7,053 | 1.1× |
| Bremen | 3,926 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wakesurfing | 10.28× | Sports |
| Billabong | 11.98× | Fashion & Accessoires |
| Sports | 1.86× | Sports |
| Outdoor recreation | 1.76× | Sports |
| Surfboard | 7.08× | Sports |
| roxy | 20.44× | Fashion & Accessoires |
| Movies | 1.57× | Movies & TV |
| Surf culture | 7.16× | Sports |
| Grimes (musician) | 14.95× | Music & Radio |
| Rip Curl | 12.77× | Fashion & Accessoires |
| Paddleboarding | 5.18× | Sports |
| Airbnb | 1.77× | Travel & Leisure |
| Standup paddleboarding | 4.45× | Sports |
| Sports equipment | 2.73× | Sports |
| Primark | 1.96× | Shopping |
| Kitesurfing | 5.87× | Sports |
| O'Neill (brand) | 11.27× | Fashion & Accessoires |
| Primavera Sound | 13.6× | Music & Radio |
| Home Renovations | 3.33× | Home & Garden |
| Adventure | 1.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.55 |
| Travelling | THRILL | 1.37 |
| Urban Lifestyle | OPEN | 1.3 |
| Early Adopter Mentality | POWER | 1.26 |
| Sports Activity | POWER | 1.21 |
| Luxury Orientation | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 13.1% |
| France | 10.6% |
| Spain | 9.5% |
See Quiksilver audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Quiksilver have in Germany?
Quiksilver has an estimated audience of 521,682 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Quiksilver fans?
57.0% of Quiksilver fans are female, 43.0% are male, with an average age of 32.8 years.
Which brands do Quiksilver fans like most?
Quiksilver fans show strongest brand affinity for Wakesurfing (10.28×), Billabong (11.98×), and Sports (1.86×) over the country average.
Where do Quiksilver fans live in Germany?
Quiksilver fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,732), Bayern (reach 112,220), and Baden-Württemberg (reach 91,303). These three regions account for the largest share of the active audience.
What other brands do Quiksilver fans also like?
Beyond Quiksilver itself, the audience over-indexes on Billabong (11.98×), Sports (1.86×), Outdoor recreation (1.76×), and Surfboard (7.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quiksilver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.