Quiksilver Target Market in Germany
A data profile of the people who buy, follow and care about Quiksilver in Germany — modelled from more than twelve digital signal sources. Quiksilver has an estimated audience of 521,238 people in Germany.
The average Quiksilver fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Wakesurfing, Billabong, Sports, with strongest over-indexing on Wakesurfing (10.28× the country average).
Demographically, the Quiksilver audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Quiksilver fan in Germany is more female, around 32.8 years old, with strong Sustainability tendencies and a notable affinity for Wakesurfing.
At a glance
The key figures that characterise the Quiksilver profile in Germany.
Search interest · 12-month trend
Customer demographics of Quiksilver
57.0% are female, 43.0% are male, average age 32.8.
Gender split
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 32.8 |
| Estimated audience size | 521,238 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 9% |
Geography
Where the Quiksilver audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.53× | |
| 02 | Bayern | ~100K | 1.28× | |
| 03 | Baden-Württemberg | ~90K | 1.23× | |
| 04 | Hessen | ~40K | 1.13× | |
| 05 | Schleswig-Holstein | ~20K | 1.10× | |
| 06 | Hamburg | ~10K | 1.10× | |
| 07 | Saarland | ~7K | 1.06× | |
| 08 | Nordrhein-Westfalen | ~100K | 1.00× | |
| 09 | Bremen | ~4K | 0.96× | |
| 10 | Rheinland-Pfalz | ~20K | 0.95× | |
| 11 | Brandenburg | ~10K | 0.93× | |
| 12 | Sachsen | ~20K | 0.89× | |
| 13 | Mecklenburg-Vorpommern | ~8K | 0.84× | |
| 14 | Niedersachsen | ~40K | 0.81× | |
| 15 | Thüringen | ~10K | 0.78× | |
| 16 | Sachsen-Anhalt | ~10K | 0.71× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Quiksilver audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | roxy | Fashion & Accessoires | 20.44× | ||
| 02 | Primavera Sound | Music & Radio | 13.60× | ||
| 03 | Rip Curl | Fashion & Accessoires | 12.77× | ||
| 04 | Billabong | Fashion & Accessoires | 11.98× | ||
| 05 | O'Neill (brand) | Fashion & Accessoires | 11.27× | ||
| 06 | Wakesurfing | Sports | 10.28× | ||
| 07 | Surf culture | Sports | 7.16× | ||
| 08 | Surfboard | Sports | 7.08× | ||
| 09 | Kitesurfing | Sports | 5.87× | ||
| 10 | Paddleboarding | Sports | 5.18× | ||
| 11 | Standup paddleboarding | Sports | 4.45× | ||
| 12 | Home Renovations | Home & Garden | 3.33× | ||
| 13 | Sports equipment | Sports | 2.73× | ||
| 14 | Snowboard | Sports | 2.36× | ||
| 15 | Primark | Shopping | 1.96× | ||
| 16 | Sports | Sports | 1.86× | ||
| 17 | Airbnb | Travel & Leisure | 1.77× | ||
| 18 | Outdoor recreation | Sports | 1.76× | ||
| 19 | Adventure | Travel & Leisure | 1.61× | ||
| 20 | Movies | Movies & TV | 1.57× |
Personality of the Quiksilver audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.69× | |
| Urban Lifestyle | OPEN | 1.54× | |
| Risk Appetite | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Need for Security | CONSERVATISM | 0.85× |
Frequently asked questions
Who is Quiksilver's target market in Germany?
Quiksilver's target market in Germany covers an estimated 521,238 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Quiksilver customers?
57.0% of the Quiksilver audience are female, 43.0% are male, with an average age of 32.8 years.
Which brands do Quiksilver fans like most?
Quiksilver fans show strongest brand affinity for Wakesurfing (10.28×), Billabong (11.98×), and Sports (1.86×) over the country average.
Where do Quiksilver fans live in Germany?
Quiksilver fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Quiksilver fans also like?
Beyond Quiksilver itself, the audience over-indexes on Billabong (11.98×), Sports (1.86×), roxy (20.44×), and Outdoor recreation (1.76×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Quiksilver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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