Moxie Audience in United States
Moxie has an estimated audience of 1,799,179 people in United States. 77.0% are female, 23.0% are male, average age 45.4. Top regions: Texas, Florida, California. Top brand affinities: Alaska, Israel, Whataburger, Jingoism, Jeep Wagoneer.
The average Moxie fan in United States is 45.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Alaska, Israel, Whataburger, with strongest over-indexing on Alaska (2.59× the country average). Demographically, the Moxie audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Moxie fans
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 45.4 |
| Estimated audience size | 1,799,179 |
Audience persona
The typical Moxie fan in United States is more female, around 45.4 years old, with strong Risk Appetite tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 351,614 | 2.27× |
| Florida | 317,859 | 2.61× |
| California | 195,527 | 0.99× |
| New York | 94,062 | 0.94× |
| Massachusetts | 92,984 | 2.62× |
| Arizona | 73,238 | 1.99× |
| Virginia | 51,085 | 1.17× |
| Ohio | 50,549 | 0.91× |
| Pennsylvania | 50,471 | 0.83× |
| New Jersey | 46,923 | 1.03× |
| Georgia | 46,181 | 0.83× |
| Illinois | 46,176 | 0.77× |
| North Carolina | 44,984 | 0.83× |
| Wisconsin | 38,671 | 1.43× |
| Colorado | 35,293 | 1.24× |
| Michigan | 33,677 | 0.72× |
| Washington | 30,033 | 0.83× |
| Missouri | 25,953 | 0.89× |
| Tennessee | 25,661 | 0.71× |
| Indiana | 24,824 | 0.76× |
| Maryland | 22,156 | 0.72× |
| Minnesota | 21,956 | 0.85× |
| Louisiana | 21,111 | 0.91× |
| Nevada | 19,101 | 1.1× |
| Connecticut | 17,931 | 0.99× |
| Oklahoma | 17,897 | 0.9× |
| South Carolina | 16,995 | 0.63× |
| Oregon | 16,928 | 0.82× |
| Utah | 16,468 | 1.02× |
| Kentucky | 15,764 | 0.7× |
| Maine | 15,101 | 2.34× |
| Alabama | 14,647 | 0.58× |
| Iowa | 12,195 | 0.82× |
| Kansas | 11,337 | 0.8× |
| New Hampshire | 10,969 | 1.55× |
| Arkansas | 10,760 | 0.73× |
| Mississippi | 8,950 | 0.6× |
| Idaho | 7,119 | 0.79× |
| Nebraska | 6,467 | 0.72× |
| Hawaii | 5,777 | 0.75× |
| New Mexico | 5,575 | 0.62× |
| Montana | 5,259 | 1.05× |
| Rhode Island | 5,199 | 0.91× |
| Washington, District of Columbia | 5,183 | 0.96× |
| West Virginia | 4,839 | 0.58× |
| Vermont | 3,297 | 1.04× |
| South Dakota | 3,002 | 0.72× |
| Delaware | 2,915 | 0.59× |
| Alaska | 2,498 | 0.65× |
| North Dakota | 2,119 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 2.59× | Travel & Leisure |
| Israel | 2.38× | Travel & Leisure |
| Whataburger | 1.62× | Food & Beverages |
| Jingoism | 1.89× | Politics & Society |
| Jeep Wagoneer | 4.58× | Cars & Mobility |
| JamBase | 7.17× | Music & Radio |
| Steampunk | 2.57× | Fashion & Accessoires |
| Canon (music) | 9.33× | Music & Radio |
| Hideki Matsuyama | 5.08× | Sports |
| Strategic human resource planning | 4.02× | Business & Career |
| Home staging | 2.17× | Home & Garden |
| Iron Man (film) | 1.89× | Movies & TV |
| KiwiCo | 2.67× | Kids & Family |
| Kasik | 4.36× | Travel & Leisure |
| Jeep Grand Cherokee (WJ) | 2.21× | Cars & Mobility |
| Huddle (software) | 3.77× | Technology & Electronics |
| Kodiak, Alaska | 2.83× | Travel & Leisure |
| REC TEC Grills | 6.4× | Sports |
| Insomnia | 1.93× | Health |
| AllJobs | 6.11× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.57 |
| Community Orientation | OPEN | 1.4 |
| Indulgence | JOY | 1.36 |
| Luxury Orientation | PREMIUM | 1.3 |
| Tradition | CONSERVATISM | 1.28 |
| Family Orientation | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.4% |
| Canada | 17.8% |
| India | 2.7% |
See Moxie audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Moxie have in United States?
Moxie has an estimated audience of 1,799,179 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Moxie fans?
77.0% of Moxie fans are female, 23.0% are male, with an average age of 45.4 years.
Which brands do Moxie fans like most?
Moxie fans show strongest brand affinity for Alaska (2.59×), Israel (2.38×), and Whataburger (1.62×) over the country average.
Where do Moxie fans live in United States?
Moxie fans in United States are most concentrated in Texas (reach 351,614), Florida (reach 317,859), and California (reach 195,527). These three regions account for the largest share of the active audience.
What other brands do Moxie fans also like?
Beyond Moxie itself, the audience over-indexes on Israel (2.38×), Whataburger (1.62×), Jingoism (1.89×), and Jeep Wagoneer (4.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Moxie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.