Rascasse Audience Intelligence

Moxie Target Market in United States

A data profile of the people who buy, follow and care about Moxie in United States — modelled from more than twelve digital signal sources. Moxie has an estimated audience of 1,837,359 people in United States.

#1558among Brand in United States#920in Food & Beverages

The average Moxie fan in United States is 45.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Pippa Middleton, Kensington Palace, Monarchy, with strongest over-indexing on Pippa Middleton (70.28× the country average).

Demographically, the Moxie audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Moxie fan in United States is more female, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for Pippa Middleton.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Moxie profile in United States.

Audience size
1.8M
in United States
Gender
77.0%♀
23.0% male
Age
45.4
average years
Country rank
#15226
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Moxie

77.0% are female, 23.0% are male, average age 45.4.

Fig. 02

Gender split

77.0%
Female
23.0%
Male
Demographic split for Moxie audience in United States
MetricValue
Female77.0%
Male23.0%
Average age45.4
Estimated audience size1,837,359
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Moxie audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3918%
40-4922%
50+37%
Fig. 04

Worldwide distribution

54.6%

of the worldwide Moxie audience comes from United States.

Worldwide audience distribution share by country for Moxie
CountryShare
United States54.6%
Canada17.2%
India3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moxie audience in United States is strongest.

Fig. 05

Top regions by affinity

Moxie customers by region in United States
#RegionReachAffinity×
01Massachusetts~90K2.65×
02Florida~300K2.59×
03Maine~20K2.56×
04Washington, District of Columbia~10K2.52×
05Texas~400K2.46×
06Arizona~90K2.33×
07Wisconsin~50K1.71×
08New Hampshire~10K1.58×
09Nevada~20K1.39×
10Virginia~50K1.12×
11Colorado~30K1.11×
12Vermont~3K1.10×
13New Jersey~50K1.03×
14Montana~5K1.00×
15Connecticut~20K0.95×
16California~200K0.92×
17Louisiana~20K0.91×
18Utah~10K0.91×
19Rhode Island~5K0.90×
20Oklahoma~20K0.85×
21New York~80K0.84×
22Missouri~20K0.84×
23Ohio~50K0.82×
24Minnesota~20K0.82×
25Iowa~10K0.82×
26Kansas~10K0.81×
27North Carolina~40K0.80×
28Idaho~7K0.76×
29South Dakota~3K0.76×
30Georgia~40K0.75×
31Oregon~20K0.75×
32Pennsylvania~40K0.74×
33Washington~30K0.73×
34Maryland~20K0.73×
35Alaska~3K0.73×
36Nebraska~6K0.72×
37Arkansas~10K0.71×
38Hawaii~5K0.70×
39Illinois~40K0.67×
40Indiana~20K0.67×
41North Dakota~2K0.67×
42Michigan~30K0.66×
43Kentucky~10K0.66×
44Tennessee~20K0.64×
45West Virginia~5K0.64×
46New Mexico~6K0.63×
47Delaware~3K0.63×
48Mississippi~9K0.62×
49South Carolina~20K0.61×
50Alabama~10K0.57×
Fig. 06

Affinity by region

Affinity by region — Moxie, United States
0.57×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Moxie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Moxie audience
#·InterestCategoryAffinity×
01Pippa MiddletonPolitics & Society70.28×
02Kensington PalaceTravel & Leisure32.78×
03MonarchyPolitics & Society8.78×
04Sharon OsbourneMovies & TV6.77×
05MitsubishiCars & Mobility6.30×
06Robert RedfordMovies & TV5.37×
07Kelly OsbourneMusic & Radio4.76×
08Us WeeklyInternet & Social Media4.19×
09Tom CruiseMovies & TV3.87×
10Diane KeatonMovies & TV2.63×
11RedditInternet & Social Media2.56×
12NostalgiaHome & Garden2.54×
13GeneticsKids & Family2.23×
14IKEAHome & Garden1.97×
15PinterestInternet & Social Media1.91×
16SubwayFood & Beverages1.89×
17MSNNews1.85×
18McDonald'sFood & Beverages1.76×
19Hobby LobbyHome & Garden1.69×
20NatureHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Moxie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Moxie audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.76×
IndulgenceJOY1.64×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Moxie audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Pet OwnershipJOY0.84×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Moxie's target market in United States?

Moxie's target market in United States covers an estimated 1,837,359 people, concentrated in Texas and Florida.

02

What is the gender split and age of Moxie customers?

77.0% of the Moxie audience are female, 23.0% are male, with an average age of 45.4 years.

03

Which brands do Moxie fans like most?

Moxie fans show strongest brand affinity for Pippa Middleton (70.28×), Kensington Palace (32.78×), and Monarchy (8.78×) over the country average.

04

Where do Moxie fans live in United States?

Moxie fans in United States are most concentrated in Texas (reach ~400K), Florida (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Moxie fans also like?

Beyond Moxie itself, the audience over-indexes on Kensington Palace (32.78×), Monarchy (8.78×), Robert Redford (5.37×), and Reddit (2.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Moxie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Moxie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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