The Insider (TV series) Audience in United States

The Insider (TV series) logo

The Insider (TV series) has an estimated audience of 578,638 people in United States. 61.1% are female, 38.9% are male, average age 39.3. Top regions: California, New York, Texas. Top brand affinities: Home equity, Whataburger, Wok, Home staging, Goop.

The average The Insider (TV series) fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home equity, Whataburger, Wok, with strongest over-indexing on Home equity (20× the country average). Demographically, the The Insider (TV series) audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Insider (TV series) fans

Demographic split for The Insider (TV series) audience in United States
MetricValue
Female61.1%
Male38.9%
Average age39.3
Estimated audience size578,638

Audience persona

The typical The Insider (TV series) fan in United States is more female, around 39.3 years old, with strong Risk Appetite tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for The Insider (TV series) in United States
RegionReachAffinity
California78,9271.24×
New York49,6661.54×
Texas45,3300.91×
Florida33,6280.86×
Illinois23,7231.23×
Pennsylvania20,1451.03×
New Jersey16,8611.15×
Massachusetts16,1791.42×
Georgia16,1370.91×
North Carolina15,9090.91×
Ohio15,8130.89×
Michigan15,1371×
Virginia14,7851.05×
Washington12,9841.12×
Alabama12,5961.56×
Tennessee11,1650.96×
Arizona10,0280.85×
Colorado9,8661.08×
Maryland9,6800.97×
Minnesota9,0141.09×
Missouri8,8140.94×
Indiana8,5290.81×
Wisconsin8,3920.96×
Kentucky8,2411.14×
Oregon8,2261.24×
Connecticut7,5691.3×
South Carolina7,4240.85×
Louisiana6,8830.92×
Oklahoma5,4420.85×
Utah5,0750.98×
Mississippi4,6100.97×
Kansas4,4740.98×
Nevada4,4720.8×
Arkansas4,2720.9×
Iowa4,0550.85×
Washington, District of Columbia3,2971.9×
Idaho2,6230.9×
Nebraska2,4980.86×
New Hampshire2,4451.07×
Maine2,2301.08×
New Mexico1,9580.67×
Rhode Island1,8691.01×
Hawaii1,7670.71×
West Virginia1,6390.61×
Montana1,6001×
Delaware1,3620.85×
South Dakota1,2510.94×
Vermont1,1971.18×
Alaska8360.68×
North Dakota8220.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Insider (TV series) audience
BrandAffinityCategory
Home equity20×Home & Garden
Whataburger1.74×Food & Beverages
Wok6×Food & Beverages
Home staging4.62×Home & Garden
Goop4.59×Internet & Social Media
Figure painting (hobby)4.51×Arts & Culture
headspace6.82×Health
Captain Fantastic (film)7.14×Movies & TV
Hideki Matsuyama7.74×Sports
Huánuco5.87×Travel & Leisure
Kappa Sigma7.81×Business & Career
Saving1.54×Business & Career
Iron Man (film)2.41×Movies & TV
Grinch1.87×Movies & TV
Isla Holbox11.37×Travel & Leisure
Ghar (film)22.82×Movies & TV
JamBase5.16×Music & Radio
Google Home2.88×Technology & Electronics
Jeep Wagoneer2.51×Cars & Mobility
Ian Bremmer7.75×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Insider (TV series) audience
TraitClusterScore
Risk AppetiteTHRILL2.19
Career OrientationPOWER1.53
Need for SecurityCONSERVATISM1.44
Quality AwarenessPREMIUM1.39
Luxury OrientationPREMIUM1.38
PatriotismCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for The Insider (TV series)
CountryShare
United States31.2%
France17.3%
Brazil11.9%

See The Insider (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Insider (TV series) have in United States?

The Insider (TV series) has an estimated audience of 578,638 people in United States, concentrated in California and New York.

What is the gender split and age of The Insider (TV series) fans?

61.1% of The Insider (TV series) fans are female, 38.9% are male, with an average age of 39.3 years.

Which brands do The Insider (TV series) fans like most?

The Insider (TV series) fans show strongest brand affinity for Home equity (20×), Whataburger (1.74×), and Wok (6×) over the country average.

Where do The Insider (TV series) fans live in United States?

The Insider (TV series) fans in United States are most concentrated in California (reach 78,927), New York (reach 49,666), and Texas (reach 45,330). These three regions account for the largest share of the active audience.

What other brands do The Insider (TV series) fans also like?

Beyond The Insider (TV series) itself, the audience over-indexes on Whataburger (1.74×), Wok (6×), Home staging (4.62×), and Goop (4.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Insider (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.