Rascasse Audience Intelligence

The Insider (TV series) Audience in United States

A data profile of the people who buy, follow and care about The Insider (TV series) in United States — modelled from more than twelve digital signal sources. The Insider (TV series) has an estimated audience of 575,786 people in United States.

#2918among Movie / TV Show / Series in United States#6273in Movies & TV

The average The Insider (TV series) fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pippa Middleton, Kelly Osbourne, Plumber's snake, with strongest over-indexing on Pippa Middleton (213.84× the country average).

Demographically, the The Insider (TV series) audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Insider (TV series) fan in United States is more female, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Pippa Middleton.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Insider (TV series) profile in United States.

Audience size
576K
in United States
Gender
61.1%♀
38.9% male
Age
39.3
average years
Country rank
#33653
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Insider (TV series) viewers

61.1% are female, 38.9% are male, average age 39.3.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for The Insider (TV series) audience in United States
MetricValue
Female61.1%
Male38.9%
Average age39.3
Estimated audience size575,786
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the The Insider (TV series) audience in United States
Age bracketShare%
16-1928%
20-2911%
30-3916%
40-4919%
50+26%
Fig. 04

Worldwide distribution

31.6%

of the worldwide The Insider (TV series) audience comes from United States.

Worldwide audience distribution share by country for The Insider (TV series)
CountryShare
United States31.6%
France14.1%
Brazil13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Insider (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Insider (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.57×
02Alabama~10K1.36×
03Massachusetts~20K1.34×
04New York~40K1.29×
05California~80K1.21×
06Kentucky~9K1.20×
07Oregon~8K1.20×
08Connecticut~7K1.20×
09Vermont~1K1.19×
10Illinois~20K1.16×
11Maine~2K1.13×
12New Jersey~20K1.08×
13Washington~10K1.08×
14Rhode Island~2K1.08×
15Colorado~10K1.04×
16Minnesota~9K1.04×
17Maryland~10K1.02×
18Pennsylvania~20K1.01×
19Virginia~10K1.01×
20Alaska~1K1.00×
21New Hampshire~2K0.99×
22Wisconsin~9K0.98×
23Utah~5K0.98×
24North Carolina~20K0.97×
25Montana~2K0.97×
26Delaware~2K0.96×
27South Dakota~1K0.95×
28Michigan~10K0.94×
29Missouri~9K0.94×
30Tennessee~10K0.93×
31Indiana~10K0.93×
32Mississippi~4K0.93×
33Iowa~4K0.93×
34Nebraska~3K0.93×
35Kansas~4K0.92×
36Texas~50K0.91×
37North Dakota~1K0.91×
38Arizona~10K0.90×
39Oklahoma~6K0.90×
40West Virginia~2K0.90×
41Ohio~20K0.88×
42Arkansas~4K0.88×
43Idaho~3K0.88×
44Louisiana~6K0.87×
45Florida~30K0.86×
46South Carolina~7K0.85×
47New Mexico~2K0.85×
48Nevada~5K0.84×
49Hawaii~2K0.84×
50Georgia~10K0.79×
Fig. 06

Affinity by region

Affinity by region — The Insider (TV series), United States
0.79×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Insider (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Insider (TV series) audience
#·InterestCategoryAffinity×
01Plumber's snakeHome & Garden229.88×
02Pippa MiddletonPolitics & Society213.84×
03Kensington PalaceTravel & Leisure94.72×
04Mona Lisa SmileMovies & TV38.76×
05Kelly OsbourneMusic & Radio36.33×
06Jason MomoaMovies & TV22.84×
07Daniel Day-LewisMovies & TV20.00×
08Rose McGowanMovies & TV20.00×
09Zac EfronMovies & TV18.71×
10Dirk NowitzkiSports17.56×
11Suki WaterhouseFashion & Accessoires17.42×
12Dave FrancoMovies & TV14.94×
13Amy AdamsMovies & TV14.72×
14Will PoulterMovies & TV14.28×
15Olivia MunnMovies & TV12.89×
16MonarchyPolitics & Society11.16×
17Us WeeklyInternet & Social Media8.79×
18Tom CruiseMovies & TV7.70×
19FedExBusiness & Career3.85×
20PinterestInternet & Social Media2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Insider (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Insider (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
Family OrientationCONSERVATISM1.86×
Career OrientationPOWER1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Insider (TV series) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Luxury OrientationPREMIUM0.78×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Insider (TV series) have in United States?

The Insider (TV series) has an estimated audience of 575,786 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Insider (TV series) viewers?

61.1% of The Insider (TV series) fans are female, 38.9% are male, with an average age of 39.3 years.

03

Which brands do The Insider (TV series) fans like most?

The Insider (TV series) fans show strongest brand affinity for Pippa Middleton (213.84×), Kelly Osbourne (36.33×), and Plumber's snake (229.88×) over the country average.

04

Where do The Insider (TV series) fans live in United States?

The Insider (TV series) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Insider (TV series) fans also like?

Beyond The Insider (TV series) itself, the audience over-indexes on Kelly Osbourne (36.33×), Plumber's snake (229.88×), Kensington Palace (94.72×), and Jason Momoa (22.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Insider (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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