England Audience in Germany
England has an estimated audience of 1,411,551 people in Germany. 52.3% are female, 47.7% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, Canada, Vacations, Lieferando.de.
The average England fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, Canada, with strongest over-indexing on Satire (4.57× the country average). Demographically, the England audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Tradition, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of England fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 38.7 |
| Estimated audience size | 1,411,551 |
Audience persona
The typical England fan in Germany is balanced, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 373,219 | 1.21× |
| Bayern | 235,030 | 1.04× |
| Baden-Württemberg | 208,148 | 1.08× |
| Niedersachsen | 142,774 | 1.04× |
| Hessen | 119,179 | 1.11× |
| Rheinland-Pfalz | 72,052 | 1.02× |
| Berlin | 66,159 | 1.05× |
| Sachsen | 65,966 | 0.95× |
| Schleswig-Holstein | 53,198 | 1.05× |
| Brandenburg | 41,165 | 0.94× |
| Hamburg | 35,078 | 1.1× |
| Thüringen | 31,333 | 0.87× |
| Sachsen-Anhalt | 29,632 | 0.81× |
| Mecklenburg-Vorpommern | 21,224 | 0.79× |
| Saarland | 15,830 | 0.91× |
| Bremen | 12,483 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 4.57× | Literature |
| Tagesschau | 1.9× | Movies & TV |
| Canada | 2.99× | Travel & Leisure |
| Vacations | 2.51× | Travel & Leisure |
| Lieferando.de | 2.15× | Food & Beverages |
| Family | 1.63× | Kids & Family |
| Country rap | 4.69× | Music & Radio |
| Stuttgart | 2.51× | Travel & Leisure |
| Hugh Grant | 7.09× | Movies & TV |
| Spiegel Online | 1.6× | News |
| Bookselling | 2.84× | Literature |
| Biology | 2.92× | Health |
| German language | 1.97× | Politics & Society |
| Cambodia | 9.31× | Travel & Leisure |
| Hygiene | 2.25× | Beauty & Wellness |
| Hundeurlaub | 5.5× | Pets & Animals |
| Batman | 1.74× | Movies & TV |
| PureVPN | 40.48× | Technology & Electronics |
| Hairstyle | 2.06× | Beauty & Wellness |
| Musical instrument | 2.15× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.78 |
| Convenience Orientation | PREMIUM | 1.59 |
| Patriotism | CONSERVATISM | 1.57 |
| Community Orientation | OPEN | 1.53 |
| Quality Awareness | PREMIUM | 1.49 |
| Risk Appetite | THRILL | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 33.1% |
| United States | 13.8% |
| Vietnam | 6.0% |
See England audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does England have in Germany?
England has an estimated audience of 1,411,551 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of England fans?
52.3% of England fans are female, 47.7% are male, with an average age of 38.7 years.
Which brands do England fans like most?
England fans show strongest brand affinity for Satire (4.57×), Tagesschau (1.9×), and Canada (2.99×) over the country average.
Where do England fans live in Germany?
England fans in Germany are most concentrated in Nordrhein-Westfalen (reach 373,219), Bayern (reach 235,030), and Baden-Württemberg (reach 208,148). These three regions account for the largest share of the active audience.
What other brands do England fans also like?
Beyond England itself, the audience over-indexes on Tagesschau (1.9×), Canada (2.99×), Vacations (2.51×), and Lieferando.de (2.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for England. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.