England Audience in Germany
England has an estimated audience of 1,411,551 people in Germany. 52.3% are female, 47.7% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Gil Ofarim, Pillow, Product design, Pro-Ject.
The average England fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Gil Ofarim, Pillow, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the England audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Tradition, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of England fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 38.7 |
| Estimated audience size | 1,411,551 |
Audience persona
The typical England fan in Germany is balanced, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 373,219 | 1.21× |
| Bayern | 235,030 | 1.04× |
| Baden-Württemberg | 208,148 | 1.08× |
| Niedersachsen | 142,774 | 1.04× |
| Hessen | 119,179 | 1.11× |
| Rheinland-Pfalz | 72,052 | 1.02× |
| Berlin | 66,159 | 1.05× |
| Sachsen | 65,966 | 0.95× |
| Schleswig-Holstein | 53,198 | 1.05× |
| Brandenburg | 41,165 | 0.94× |
| Hamburg | 35,078 | 1.1× |
| Thüringen | 31,333 | 0.87× |
| Sachsen-Anhalt | 29,632 | 0.81× |
| Mecklenburg-Vorpommern | 21,224 | 0.79× |
| Saarland | 15,830 | 0.91× |
| Bremen | 12,483 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Gil Ofarim | 1.53× | Music & Radio |
| Pillow | 1.75× | Home & Garden |
| Product design | 1.86× | Business & Career |
| Pro-Ject | 6.61× | Music & Radio |
| Israel | 1.75× | Travel & Leisure |
| Urban horticulture | 1.55× | Home & Garden |
| 3D printing | 1.85× | Technology & Electronics |
| Este, Veneto | 1.99× | Travel & Leisure |
| JDSU | 2.51× | Business & Career |
| Carrie (novel) | 4.02× | Literature |
| KLIX (AM) | 1.78× | Music & Radio |
| Snow White (Fables) | 1.51× | Literature |
| Home Delivery | 1.8× | Food & Beverages |
| Kissin' Dynamite | 4.98× | Music & Radio |
| Nurse education | 1.51× | Kids & Family |
| Minestrone | 1.52× | Food & Beverages |
| Coworking | 2.41× | Business & Career |
| Kippah | 2.8× | Fashion & Accessoires |
| Volvo V60 | 2.63× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.78 |
| Convenience Orientation | PREMIUM | 1.59 |
| Patriotism | CONSERVATISM | 1.57 |
| Community Orientation | OPEN | 1.53 |
| Quality Awareness | PREMIUM | 1.49 |
| Risk Appetite | THRILL | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 33.1% |
| United States | 13.8% |
| Vietnam | 6.0% |
See England audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does England have in Germany?
England has an estimated audience of 1,411,551 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of England fans?
52.3% of England fans are female, 47.7% are male, with an average age of 38.7 years.
Which brands do England fans like most?
England fans show strongest brand affinity for Stradivarius (1.97×), Gil Ofarim (1.53×), and Pillow (1.75×) over the country average.
Where do England fans live in Germany?
England fans in Germany are most concentrated in Nordrhein-Westfalen (reach 373,219), Bayern (reach 235,030), and Baden-Württemberg (reach 208,148). These three regions account for the largest share of the active audience.
What other brands do England fans also like?
Beyond England itself, the audience over-indexes on Gil Ofarim (1.53×), Pillow (1.75×), Product design (1.86×), and Pro-Ject (6.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for England. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.