Look Who's Talking Audience in United States

Look Who's Talking has an estimated audience of 499,478 people in United States. 79.8% are female, 20.2% are male, average age 40.9. Top brand affinities: Minnesota, Nationality, Kendra Scott, Dental hygienist, Throne of Glass.
Top brand affinities include Minnesota, Nationality, Kendra Scott, with strongest over-indexing on Minnesota (4.87× the country average). Demographically, the Look Who's Talking audience skews more female with an average age of 40.9, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Look Who's Talking fans
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 40.9 |
| Estimated audience size | 499,478 |
Audience persona
The typical Look Who's Talking fan in United States is more female, around 40.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 4.87× | Travel & Leisure |
| Nationality | 5.45× | Politics & Society |
| Kendra Scott | 3.86× | Fashion & Accessoires |
| Dental hygienist | 7.42× | Health |
| Throne of Glass | 7.42× | Literature |
| Mackenzie Foy | 7.42× | Fashion & Accessoires |
| JDSU | 2.93× | Business & Career |
| Buying and Selling Real Estate | 7.42× | Home & Garden |
| Stamp collecting | 4.27× | Home & Garden |
| La Opinión | 6.34× | News |
| Penn & Teller | 6.48× | Movies & TV |
| Panama | 2.83× | Travel & Leisure |
| Historic site | 3.22× | Arts & Culture |
| Home Delivery | 2.34× | Food & Beverages |
| Jesse Plemons | 2.27× | Movies & TV |
| Bank account | 1.58× | Business & Career |
| Grinch | 2.37× | Movies & TV |
| UK garage | 2.75× | Music & Radio |
| Gloria | 4.1× | Music & Radio |
| Guy Fieri | 1.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.5 |
| Need for Security | CONSERVATISM | 1.33 |
| Design Affinity | PREMIUM | 1.22 |
| Indulgence | JOY | 1.2 |
| Risk Appetite | THRILL | 1.15 |
| Luxury Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.1% |
| United Kingdom | 14.4% |
| Germany | 9.7% |
See Look Who's Talking audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Look Who's Talking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.