Rascasse Audience Intelligence

Look Who's Talking Audience in United States

Name: Look Who's Talking — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Look Who's Talking in United States — modelled from more than twelve digital signal sources. Look Who's Talking has an estimated audience of 515,944 people in United States.

#3149among Movie / TV Show / Series in United States #6695in Movies & TV

The average Look Who's Talking fan in United States is 40.9 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Georgia, Michigan.

Top brand affinities include Gerber Baby, Rick Astley, RocketMan, with strongest over-indexing on Gerber Baby (62× the country average).

Demographically, the Look Who's Talking audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.

The typical Look Who's Talking fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Gerber Baby.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Look Who's Talking profile in United States.

Audience size

516K

in United States

Gender

79.8%♀

20.2% male

Age

40.9

average years

Country rank

#35974

Movie / TV Show / Series in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Look Who's Talking viewers

79.8% are female, 20.2% are male, average age 40.9.

Fig. 02

Gender split

79.8%

Female

20.2%

Male

Demographic split for Look Who's Talking audience in United States
Metric	Value
Female	79.8%
Male	20.2%
Average age	40.9
Estimated audience size	515,944

Fig. 03

Age distribution

Age distribution of the Look Who's Talking audience in United States
Age bracket	Share	%
16-19		9%
20-29		26%
30-39		23%
40-49		21%
50+		21%

Fig. 04

Worldwide distribution

37.6%

of the worldwide Look Who's Talking audience comes from United States.

Worldwide audience distribution share by country for Look Who's Talking
Country	Share
United States	37.6%
Germany	15.5%
United Kingdom	12.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Look Who's Talking audience in United States is strongest.

Fig. 05

Top regions by affinity

Look Who's Talking fans by region: top regions in United States
#	Region	Reach	×
01	Oklahoma	~7K	1.21×
02	Kentucky	~7K	1.17×
03	Arkansas	~5K	1.13×
04	Ohio	~20K	1.09×
05	Montana	~2K	1.09×
06	Louisiana	~7K	1.06×
07	Nevada	~5K	1.05×
08	North Dakota	~1K	1.05×
09	Michigan	~10K	1.04×
10	Nebraska	~3K	1.04×
11	Delaware	~1K	1.04×
12	Mississippi	~4K	1.02×
13	Wyoming	<1K	1.02×
14	South Dakota	~1K	1.01×
15	Connecticut	~5K	1.00×
16	Arizona	~10K	0.99×
17	Wisconsin	~7K	0.97×
18	Oregon	~6K	0.97×
19	Georgia	~10K	0.89×
20	New Jersey	~10K	0.89×
21	Minnesota	~6K	0.88×
22	Maryland	~7K	0.87×
23	Washington	~8K	0.81×
24	Hawaii	~2K	0.72×

Affinity by region — Look Who's Talking, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Look Who's Talking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Look Who's Talking audience
#	Interest	Category	×
01	RocketMan	Movies & TV	86.49×
02	Rick Astley	Music & Radio	70.49×
03	Gerber Baby	Kids & Family	62.00×
04	Antoine Griezmann	Sports	28.07×
05	Haruki Murakami	Literature	26.54×
06	Pinky and the Brain	Movies & TV	18.18×
07	Arrested Development (TV series)	Movies & TV	18.13×
08	Meg Ryan	Movies & TV	7.42×
09	Megamind	Movies & TV	7.42×
10	Good Will Hunting	Movies & TV	7.42×
11	Atlético Madrid	Sports	7.42×
12	Bob's Burgers	Movies & TV	7.23×
13	Paris Saint-Germain	Sports	6.59×
14	Sex and the City	Movies & TV	6.09×
15	Jensen Ackles	Movies & TV	5.72×
16	Web server	Technology & Electronics	5.57×
17	Audible.com	Literature	4.59×
18	Meteorology	Home & Garden	3.04×
19	Beetlejuice	Movies & TV	2.89×
20	Las Vegas	Travel & Leisure	2.44×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Look Who's Talking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Look Who's Talking audience · What stands out
Trait	Cluster	Score
Indulgence	JOY	1.73×
Spirituality	BALANCE	1.40×
Need for Security	CONSERVATISM	1.40×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Look Who's Talking audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.82×
Luxury Orientation	PREMIUM	0.86×
DIY Mentality	THRILL	0.87×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Look Who's Talking have in United States?

Look Who's Talking has an estimated audience of 515,944 people in United States, concentrated in Ohio and Georgia.

What is the gender split and age of Look Who's Talking viewers?

79.8% of Look Who's Talking fans are female, 20.2% are male, with an average age of 40.9 years.

Which brands do Look Who's Talking fans like most?

Look Who's Talking fans show strongest brand affinity for Gerber Baby (62×), Rick Astley (70.49×), and RocketMan (86.49×) over the country average.

Where do Look Who's Talking fans live in United States?

Look Who's Talking fans in United States are most concentrated in Ohio (reach ~20K), Georgia (reach ~10K), and Michigan (reach ~10K). These three regions account for the largest share of the active audience.

What other brands do Look Who's Talking fans also like?

Beyond Look Who's Talking itself, the audience over-indexes on Rick Astley (70.49×), RocketMan (86.49×), Arrested Development (TV series) (18.13×), and Sex and the City (6.09×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Look Who's Talking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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