Look Who's Talking Audience in United States

Look Who's Talking logo

Look Who's Talking has an estimated audience of 499,478 people in United States. 79.8% are female, 20.2% are male, average age 40.9. Top brand affinities: Minnesota, Nationality, Kendra Scott, Dental hygienist, Throne of Glass.

Top brand affinities include Minnesota, Nationality, Kendra Scott, with strongest over-indexing on Minnesota (4.87× the country average). Demographically, the Look Who's Talking audience skews more female with an average age of 40.9, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Look Who's Talking fans

Demographic split for Look Who's Talking audience in United States
MetricValue
Female79.8%
Male20.2%
Average age40.9
Estimated audience size499,478

Audience persona

The typical Look Who's Talking fan in United States is more female, around 40.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minnesota.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Look Who's Talking audience
BrandAffinityCategory
Minnesota4.87×Travel & Leisure
Nationality5.45×Politics & Society
Kendra Scott3.86×Fashion & Accessoires
Dental hygienist7.42×Health
Throne of Glass7.42×Literature
Mackenzie Foy7.42×Fashion & Accessoires
JDSU2.93×Business & Career
Buying and Selling Real Estate7.42×Home & Garden
Stamp collecting4.27×Home & Garden
La Opinión6.34×News
Penn & Teller6.48×Movies & TV
Panama2.83×Travel & Leisure
Historic site3.22×Arts & Culture
Home Delivery2.34×Food & Beverages
Jesse Plemons2.27×Movies & TV
Bank account1.58×Business & Career
Grinch2.37×Movies & TV
UK garage2.75×Music & Radio
Gloria4.1×Music & Radio
Guy Fieri1.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Look Who's Talking audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.5
Need for SecurityCONSERVATISM1.33
Design AffinityPREMIUM1.22
IndulgenceJOY1.2
Risk AppetiteTHRILL1.15
Luxury OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Look Who's Talking
CountryShare
United States42.1%
United Kingdom14.4%
Germany9.7%

See Look Who's Talking audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Look Who's Talking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.