BASE Audience in United States

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BASE has an estimated audience of 1,406,847 people in United States. 54.6% are female, 45.4% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Israel, Kendra Scott, Japanese domestic market, Stamp collecting.

The average BASE fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (27.29× the country average). Demographically, the BASE audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of BASE fans

Demographic split for BASE audience in United States
MetricValue
Female54.6%
Male45.4%
Average age40.2
Estimated audience size1,406,847

Audience persona

The typical BASE fan in United States is balanced, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for BASE in United States
RegionReachAffinity
California200,4551.3×
Texas164,7991.36×
Florida121,5411.28×
New York101,8141.3×
New Jersey67,7891.89×
Georgia64,2331.48×
Illinois46,3910.99×
Pennsylvania44,7030.94×
Ohio43,9201.01×
North Carolina40,6560.96×
Washington38,5551.37×
Virginia38,2361.12×
Maryland34,2161.41×
Michigan33,3490.91×
Arizona28,6751×
Massachusetts25,7540.93×
Tennessee25,4700.9×
Indiana23,9270.93×
Missouri22,3450.99×
South Carolina21,7801.03×
Colorado21,2470.96×
Alabama19,7501×
Louisiana17,9630.99×
Oregon17,8971.11×
Kentucky16,6040.94×
Wisconsin16,4810.78×
Minnesota15,6120.77×
Oklahoma15,4440.99×
Nevada13,6401×
Connecticut12,3440.87×
Kansas12,2451.1×
Utah11,5700.92×
Mississippi11,3150.98×
Arkansas10,5340.91×
Iowa10,0840.87×
Hawaii7,6691.27×
Nebraska6,4550.91×
New Mexico5,9760.85×
Montana5,7391.47×
Idaho5,4800.78×
West Virginia5,3340.81×
Washington, District of Columbia4,6001.09×
Maine3,8490.76×
New Hampshire3,8230.69×
Rhode Island3,4220.76×
Delaware2,6910.69×
Alaska2,6150.87×
South Dakota2,5680.79×
North Dakota2,1780.75×
Vermont1,4840.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BASE audience
BrandAffinityCategory
Elsword27.29×Games
Israel2.63×Travel & Leisure
Kendra Scott1.63×Fashion & Accessoires
Japanese domestic market2.47×Politics & Society
Stamp collecting2.3×Home & Garden
Cam Ward1.82×Sports
Jeep Wagoneer2.16×Cars & Mobility
UK garage1.93×Music & Radio
Home staging1.81×Home & Garden
Hocus Pocus1.62×Movies & TV
Kento Yamazaki3.37×Movies & TV
Jeep Grand Cherokee (WJ)1.83×Cars & Mobility
Corona (band)1.61×Music & Radio
Sub Zero (Official)2.69×Literature
Hayward, California2.78×Travel & Leisure
Consequence (rapper)1.62×Music & Radio
Keeper (password manager)1.55×Technology & Electronics
Governor of Michigan1.78×Politics & Society
Primos Hunting4.91×Sports
Inland Empire (film)2.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BASE audience
TraitClusterScore
ExtroversionTHRILL1.26
LGBTQ+ IdentityOPEN1.24
Luxury OrientationPREMIUM1.23
Social Media UsageJOY1.14
Design AffinityPREMIUM1.14
IndulgenceJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for BASE
CountryShare
Japan43.3%
United States12.0%
Belgium8.0%

See BASE audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does BASE have in United States?

BASE has an estimated audience of 1,406,847 people in United States, concentrated in California and Texas.

What is the gender split and age of BASE fans?

54.6% of BASE fans are female, 45.4% are male, with an average age of 40.2 years.

Which brands do BASE fans like most?

BASE fans show strongest brand affinity for Elsword (27.29×), Israel (2.63×), and Kendra Scott (1.63×) over the country average.

Where do BASE fans live in United States?

BASE fans in United States are most concentrated in California (reach 200,455), Texas (reach 164,799), and Florida (reach 121,541). These three regions account for the largest share of the active audience.

What other brands do BASE fans also like?

Beyond BASE itself, the audience over-indexes on Israel (2.63×), Kendra Scott (1.63×), Japanese domestic market (2.47×), and Stamp collecting (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BASE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.