Rascasse Audience Intelligence

BASE Audience in United States

A data profile of the people who buy, follow and care about BASE in United States — modelled from more than twelve digital signal sources. BASE has an estimated audience of 2,466,137 people in United States.

#157among Concert venue in United States#923among POI in United States#1280in Music & Radio

The average BASE fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Concerts, Bars, Livemusic, with strongest over-indexing on Concerts (2.4× the country average).

Demographically, the BASE audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BASE fan in United States is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BASE profile in United States.

Audience size
2.5M
in United States
Gender
56.6%♀
43.4% male
Age
39.0
average years
Country rank
#12034
POI in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BASE fans

56.6% are female, 43.4% are male, average age 39.0.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for BASE audience in United States
MetricValue
Female56.6%
Male43.4%
Average age39.0
Estimated audience size2,466,137
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the BASE audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

16.5%

of the worldwide BASE audience comes from United States.

Worldwide audience distribution share by country for BASE
CountryShare
Japan34.6%
United States16.5%
Belgium10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BASE audience in United States is strongest.

Fig. 05

Top regions by affinity

BASE fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~90K2.46×
02Texas~200K1.48×
03Georgia~60K1.45×
04Maryland~30K1.36×
05Washington~30K1.23×
06Florida~100K1.22×
07Montana~5K1.21×
08California~200K1.16×
09Hawaii~7K1.15×
10New York~90K1.11×
11Alaska~3K1.09×
12Ohio~50K1.08×
13Virginia~40K1.07×
14Oklahoma~20K1.04×
15Kansas~10K1.04×
16Alabama~20K1.03×
17South Carolina~20K1.02×
18Oregon~20K1.02×
19Louisiana~20K1.01×
20Arkansas~10K1.01×
21North Carolina~40K1.00×
22Mississippi~10K1.00×
23Nebraska~7K1.00×
24Arizona~30K0.98×
25New Mexico~7K0.98×
26Indiana~20K0.97×
27Missouri~20K0.97×
28Kentucky~20K0.96×
29Pennsylvania~40K0.94×
30Illinois~40K0.94×
31Nevada~10K0.92×
32South Dakota~3K0.92×
33Colorado~20K0.91×
34Utah~10K0.90×
35North Dakota~3K0.89×
36Iowa~10K0.88×
37Michigan~30K0.87×
38Massachusetts~20K0.86×
39Maine~4K0.84×
40Tennessee~20K0.83×
41Connecticut~10K0.83×
42Idaho~6K0.83×
43West Virginia~5K0.83×
44Washington, District of Columbia~3K0.81×
45Wisconsin~20K0.80×
46Rhode Island~3K0.80×
47Delaware~3K0.80×
48Vermont~2K0.77×
49Minnesota~20K0.76×
50New Hampshire~4K0.74×
Fig. 06

Affinity by region

Affinity by region — BASE, United States
0.74×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BASE audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BASE audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio2.40×
02MilanTravel & Leisure2.14×
03LivemusicMusic & Radio1.90×
04Compact carCars & Mobility1.75×
05Bergdorf GoodmanFashion & Accessoires1.72×
06Labor DayPolitics & Society1.67×
07Us WeeklyInternet & Social Media1.61×
08VoucherShopping1.60×
09Megan FoxMovies & TV1.59×
10Music festivalsMusic & Radio1.58×
11BalenciagaFashion & Accessoires1.58×
12Wine tastingFood & Beverages1.56×
13Movie theaterMovies & TV1.55×
14FlatbreadFood & Beverages1.54×
15NightlifeArts & Culture1.52×
16BarsTravel & Leisure1.51×
17FoodieFood & Beverages1.51×
18BrewingFood & Beverages1.51×
19CutleryHome & Garden1.51×
20Ancient EgyptPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BASE audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BASE audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.38×
Community OrientationOPEN1.20×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BASE audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.90×
Need for SecurityCONSERVATISM0.94×
IndividualismJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BASE have in United States?

BASE has an estimated audience of 2,466,137 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BASE fans?

56.6% of BASE fans are female, 43.4% are male, with an average age of 39.0 years.

03

Which brands do BASE fans like most?

BASE fans show strongest brand affinity for Concerts (2.4×), Bars (1.51×), and Livemusic (1.9×) over the country average.

04

Where do BASE fans live in United States?

BASE fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BASE fans also like?

Beyond BASE itself, the audience over-indexes on Bars (1.51×), Livemusic (1.9×), Foodie (1.51×), and Music festivals (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in United States

See BASE audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BASE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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