A data profile of the people who buy, follow and care about Work of art in Spain — modelled from more than twelve digital signal sources. Work of art has an estimated audience of 2,121,543 people in Spain.
Work of art has an estimated audience of 2,121,543 people in Spain. 60.8% are female, 39.2% are male, average age 42.9. Top brand affinities: Modern art, Art exhibition, Abstract art, Contemporary art, Local food.
Top brand affinities include Modern art, Art exhibition, Abstract art, with strongest over-indexing on Modern art (3.52× the country average).
Demographically, the Work of art audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Individualism, Urban Lifestyle.
The typical Work of art fan in Spain is more female, around 42.9 years old, with strong Individualism tendencies and a notable affinity for Modern art.
The key figures that characterise the Work of art profile in Spain.
60.8% are female, 39.2% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 42.9 |
| Estimated audience size | 2,121,543 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Work of art audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.8% |
| China | 6.5% |
| Japan | 6.3% |
The strongest cross-interests of the Work of art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exhibition | Arts & Culture | 4.69× | ||
| 02 | Contemporary art gallery | Arts & Culture | 4.62× | ||
| 03 | Abstract art | Arts & Culture | 4.29× | ||
| 04 | Oil painting | Arts & Culture | 3.86× | ||
| 05 | Plastic arts | Arts & Culture | 3.80× | ||
| 06 | Digital art | Arts & Culture | 3.65× | ||
| 07 | Modern art | Arts & Culture | 3.52× | ||
| 08 | Art exhibition | Arts & Culture | 3.43× | ||
| 09 | Watercolor painting | Arts & Culture | 3.26× | ||
| 10 | Cultural heritage | Politics & Society | 2.83× | ||
| 11 | Fine art | Business & Career | 2.61× | ||
| 12 | Contemporary art | Arts & Culture | 2.60× | ||
| 13 | Art museum | Arts & Culture | 2.54× | ||
| 14 | Local food | Food & Beverages | 2.52× | ||
| 15 | Museum | Arts & Culture | 2.34× | ||
| 16 | Superman | Movies & TV | 1.87× | ||
| 17 | Digital photography | Business & Career | 1.84× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.68× | ||
| 19 | Renovation | Home & Garden | 1.67× | ||
| 20 | Flower | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.55× | |
| Urban Lifestyle | OPEN | 1.53× | |
| Travelling | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Family Orientation | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Work of art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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