Rascasse Audience Intelligence

Work of art Audience in United States

A data profile of the people who buy, follow and care about Work of art in United States — modelled from more than twelve digital signal sources. Work of art has an estimated audience of 14,651,741 people in United States.

#1615among Topic in United States#29in Arts & Culture

The average Work of art fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Do it yourself (DIY), Art exhibition, with strongest over-indexing on Planet Fitness (2.03× the country average).

Demographically, the Work of art audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Work of art fan in United States is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Planet Fitness.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Work of art profile in United States.

Audience size
14.7M
in United States
Gender
58.8%♀
41.2% male
Age
40.0
average years
Country rank
#2384
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Work of art fans

58.8% are female, 41.2% are male, average age 40.0.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Work of art audience in United States
MetricValue
Female58.8%
Male41.2%
Average age40.0
Estimated audience size14,651,741
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Work of art audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3918%
40-4919%
50+24%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Work of art audience comes from United States.

Worldwide audience distribution share by country for Work of art
CountryShare
United States18.8%
China6.5%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Work of art audience in United States is strongest.

Fig. 05

Top regions by affinity

Work of art fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~600K2.45×
02Delaware~60K1.56×
03Missouri~300K1.42×
04Virginia~400K1.14×
05Louisiana~200K1.14×
06California~2M1.11×
07Florida~1M1.11×
08Washington, District of Columbia~50K1.10×
09Alaska~30K1.09×
10North Dakota~30K1.08×
11Vermont~30K1.07×
12Alabama~200K1.04×
13South Dakota~30K1.03×
14Texas~1.5M1.01×
15Utah~100K0.99×
16Mississippi~100K0.99×
17Montana~40K0.99×
18Idaho~70K0.98×
19Kansas~100K0.96×
20West Virginia~70K0.96×
21Rhode Island~40K0.96×
22Kentucky~200K0.95×
23Nebraska~70K0.95×
24New Hampshire~50K0.95×
25Maine~50K0.95×
26Pennsylvania~500K0.94×
27North Carolina~400K0.94×
28New Jersey~400K0.94×
29Arkansas~100K0.94×
30Hawaii~60K0.94×
31New York~800K0.93×
32Georgia~400K0.93×
33Colorado~200K0.93×
34Oklahoma~200K0.93×
35New Mexico~70K0.93×
36Tennessee~300K0.92×
37Iowa~100K0.92×
38Nevada~100K0.91×
39Washington~300K0.90×
40Massachusetts~300K0.89×
41South Carolina~200K0.89×
42Illinois~400K0.88×
43Indiana~200K0.88×
44Connecticut~100K0.88×
45Oregon~100K0.87×
46Michigan~300K0.86×
47Arizona~300K0.86×
48Minnesota~200K0.86×
49Wisconsin~200K0.82×
50Ohio~400K0.79×
Fig. 06

Affinity by region

Affinity by region — Work of art, United States
0.79×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Work of art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Work of art audience
#·InterestCategoryAffinity×
01ClarinetMusic & Radio3.31×
02Plastic artsArts & Culture3.20×
03SaxophoneMusic & Radio3.13×
04Art exhibitionArts & Culture3.08×
05CelloMusic & Radio2.93×
06Abstract artArts & Culture2.87×
07Digital artArts & Culture2.81×
08Diaper bagKids & Family2.57×
09Contemporary artArts & Culture2.50×
10MetaphysicsBusiness & Career2.42×
11Watercolor paintingArts & Culture2.40×
12Modern artArts & Culture2.33×
13MuseumArts & Culture2.28×
14Fine artBusiness & Career2.18×
15Planet FitnessSports2.03×
16Bass guitarMusic & Radio1.92×
17Art museumArts & Culture1.87×
18Vintage clothingFashion & Accessoires1.81×
19Do it yourself (DIY)Home & Garden1.62×
20PaintingArts & Culture1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Work of art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Work of art audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.47×
Urban LifestyleOPEN1.44×
SustainabilityBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Work of art audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.88×
Family OrientationCONSERVATISM0.89×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Work of art have in United States?

Work of art has an estimated audience of 14,651,741 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Work of art fans?

58.8% of Work of art fans are female, 41.2% are male, with an average age of 40.0 years.

03

Which brands do Work of art fans like most?

Work of art fans show strongest brand affinity for Planet Fitness (2.03×), Do it yourself (DIY) (1.62×), and Art exhibition (3.08×) over the country average.

04

Where do Work of art fans live in United States?

Work of art fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Work of art fans also like?

Beyond Work of art itself, the audience over-indexes on Do it yourself (DIY) (1.62×), Art exhibition (3.08×), Museum (2.28×), and Fine art (2.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Work of art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Work of art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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