Work of art Audience in United States

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Work of art has an estimated audience of 14,651,741 people in United States. 58.8% are female, 41.2% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Vocal harmony, Governor of Michigan, Grinch, Wok.

The average Work of art fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Vocal harmony, Governor of Michigan, with strongest over-indexing on Goop (15.76× the country average). Demographically, the Work of art audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Work of art fans

Demographic split for Work of art audience in United States
MetricValue
Female58.8%
Male41.2%
Average age40.0
Estimated audience size14,651,741

Audience persona

The typical Work of art fan in United States is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Work of art in United States
RegionReachAffinity
California1,938,4861.2×
Texas1,332,2811.06×
Florida1,280,8541.29×
New York842,1481.03×
Maryland574,1422.28×
Pennsylvania465,7180.94×
Georgia444,4190.98×
Illinois425,5430.87×
Virginia412,5841.16×
North Carolina406,7430.92×
New Jersey352,2440.95×
Missouri337,5851.43×
Michigan327,6530.86×
Ohio313,3140.69×
Tennessee293,2171×
Washington278,6260.95×
Massachusetts260,4870.9×
Alabama248,4511.21×
Louisiana246,9911.31×
Arizona235,3940.79×
Indiana211,8800.79×
Colorado207,7120.9×
South Carolina189,4030.86×
Kentucky157,0700.86×
Minnesota156,7920.75×
Oklahoma140,1360.86×
Wisconsin137,8840.63×
Oregon137,3070.82×
Utah130,6791×
Mississippi129,9351.08×
Nevada124,2860.88×
Connecticut107,2750.73×
Kansas105,9110.92×
Arkansas103,4910.86×
Iowa74,5990.62×
Idaho71,7300.98×
Nebraska62,6720.85×
West Virginia59,1820.87×
Washington, District of Columbia55,1841.25×
New Mexico53,4380.73×
Delaware52,7101.3×
New Hampshire45,7160.79×
Hawaii45,6810.73×
Alaska44,2941.41×
Montana38,6130.95×
South Dakota38,1121.13×
North Dakota37,1091.23×
Wyoming35,9061.65×
Rhode Island35,3150.76×
Maine35,2940.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Work of art audience
BrandAffinityCategory
Goop15.76×Internet & Social Media
Vocal harmony10.68×Music & Radio
Governor of Michigan17.3×Politics & Society
Grinch8.83×Movies & TV
Wok12.58×Food & Beverages
Fairy godmother12.99×Literature
Google Home11.25×Technology & Electronics
Hibachi13.49×Food & Beverages
headspace15.42×Health
Grace Slick13.19×Music & Radio
Cherish (group)16.26×Music & Radio
Hipster13.28×Politics & Society
No Escape (1994 film)14.85×Movies & TV
TV Fanatic13.02×Movies & TV
El Paso County, Colorado15.47×Travel & Leisure
Nebraska Cornhuskers football4.29×Sports
Historic site4.96×Arts & Culture
La Jolla10.3×Travel & Leisure
Kikar HaShabbat18.16×News
Guitarist (magazine)12.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Work of art audience
TraitClusterScore
Design AffinityPREMIUM1.53
LGBTQ+ IdentityOPEN1.51
SustainabilityBALANCE1.48
ExtroversionTHRILL1.47
MindfulnessBALANCE1.37
Urban LifestyleOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Work of art
CountryShare
United States18.8%
China6.5%
Japan6.3%

See Work of art audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Work of art have in United States?

Work of art has an estimated audience of 14,651,741 people in United States, concentrated in California and Texas.

What is the gender split and age of Work of art fans?

58.8% of Work of art fans are female, 41.2% are male, with an average age of 40.0 years.

Which brands do Work of art fans like most?

Work of art fans show strongest brand affinity for Goop (15.76×), Vocal harmony (10.68×), and Governor of Michigan (17.3×) over the country average.

Where do Work of art fans live in United States?

Work of art fans in United States are most concentrated in California (reach 1,938,486), Texas (reach 1,332,281), and Florida (reach 1,280,854). These three regions account for the largest share of the active audience.

What other brands do Work of art fans also like?

Beyond Work of art itself, the audience over-indexes on Vocal harmony (10.68×), Governor of Michigan (17.3×), Grinch (8.83×), and Wok (12.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Work of art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.