Rascasse Audience Intelligence

Work of art Audience in Germany

A data profile of the people who buy, follow and care about Work of art in Germany — modelled from more than twelve digital signal sources. Work of art has an estimated audience of 2,424,571 people in Germany.

#1627among Topic in Germany#33in Arts & Culture

The average Work of art fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Modern art, Contemporary art, Abstract art, with strongest over-indexing on Modern art (3.61× the country average).

Demographically, the Work of art audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Work of art fan in Germany is more female, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for Modern art.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Work of art profile in Germany.

Audience size
2.4M
in Germany
Gender
58.9%♀
41.1% male
Age
38.5
average years
Country rank
#2732
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Work of art fans

58.9% are female, 41.1% are male, average age 38.5.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Work of art audience in Germany
MetricValue
Female58.9%
Male41.1%
Average age38.5
Estimated audience size2,424,571
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Work of art audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Work of art audience comes from Germany.

Worldwide audience distribution share by country for Work of art
CountryShare
United States18.8%
China6.5%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Work of art audience in Germany is strongest.

Fig. 05

Top regions by affinity

Work of art fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~800K1.59×
02Rheinland-Pfalz~200K1.46×
03Thüringen~80K1.25×
04Sachsen~100K1.14×
05Berlin~100K1.12×
06Bremen~20K1.05×
07Saarland~30K1.02×
08Niedersachsen~200K0.94×
09Sachsen-Anhalt~60K0.94×
10Mecklenburg-Vorpommern~40K0.91×
11Baden-Württemberg~300K0.89×
12Hessen~200K0.87×
13Brandenburg~70K0.87×
14Schleswig-Holstein~70K0.86×
15Hamburg~50K0.85×
16Bayern~300K0.79×
Fig. 06

Affinity by region

Affinity by region — Work of art, Germany
0.79×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Work of art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Work of art audience
#·InterestCategoryAffinity×
01Portrait paintingArts & Culture6.50×
02Art BaselArts & Culture6.50×
03Oil paintingArts & Culture4.24×
04Abstract artArts & Culture4.13×
05Watercolor paintingArts & Culture4.05×
06Digital artArts & Culture3.65×
07Modern artArts & Culture3.61×
08Millie Bobby BrownMovies & TV3.28×
09Art museumArts & Culture3.06×
10Contemporary artArts & Culture2.97×
11Robert RedfordMovies & TV2.92×
12Fine artBusiness & Career2.67×
13HugendubelShopping2.66×
14MuseumArts & Culture2.55×
15SupermanMovies & TV2.37×
16Chihuahua (dog)Pets & Animals2.33×
17BatmanMovies & TV2.05×
18Do it yourself (DIY)Home & Garden1.78×
19TagesschauMovies & TV1.61×
20Harry PotterMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Work of art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Work of art audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.83×
SustainabilityBALANCE1.50×
MindfulnessBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Work of art audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.91×
Sports ActivityPOWER1.00×
Career OrientationPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Work of art have in Germany?

Work of art has an estimated audience of 2,424,571 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Work of art fans?

58.9% of Work of art fans are female, 41.1% are male, with an average age of 38.5 years.

03

Which brands do Work of art fans like most?

Work of art fans show strongest brand affinity for Modern art (3.61×), Contemporary art (2.97×), and Abstract art (4.13×) over the country average.

04

Where do Work of art fans live in Germany?

Work of art fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Work of art fans also like?

Beyond Work of art itself, the audience over-indexes on Contemporary art (2.97×), Abstract art (4.13×), Watercolor painting (4.05×), and Hugendubel (2.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Work of art audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Work of art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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