Work of art Audience in Germany
Work of art has an estimated audience of 2,424,571 people in Germany. 58.9% are female, 41.1% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Spiegel Online, Do it yourself (DIY), Contemporary art, Harry Potter.
The average Work of art fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Spiegel Online, Do it yourself (DIY), with strongest over-indexing on Tagesschau (2.66× the country average). Demographically, the Work of art audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Work of art fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 38.5 |
| Estimated audience size | 2,424,571 |
Audience persona
The typical Work of art fan in Germany is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 662,093 | 1.25× |
| Bayern | 318,068 | 0.82× |
| Baden-Württemberg | 292,806 | 0.89× |
| Niedersachsen | 230,016 | 0.98× |
| Hessen | 150,950 | 0.82× |
| Sachsen | 148,680 | 1.25× |
| Berlin | 134,214 | 1.24× |
| Rheinland-Pfalz | 130,511 | 1.07× |
| Thüringen | 83,599 | 1.35× |
| Schleswig-Holstein | 75,541 | 0.87× |
| Brandenburg | 66,844 | 0.89× |
| Sachsen-Anhalt | 61,574 | 0.98× |
| Hamburg | 49,281 | 0.9× |
| Mecklenburg-Vorpommern | 39,195 | 0.85× |
| Saarland | 23,894 | 0.8× |
| Bremen | 21,891 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.66× | Movies & TV |
| Spiegel Online | 2.05× | News |
| Do it yourself (DIY) | 2.07× | Home & Garden |
| Contemporary art | 3.03× | Arts & Culture |
| Harry Potter | 1.53× | Movies & TV |
| Pets | 1.51× | Pets & Animals |
| Livemusic | 2.64× | Music & Radio |
| Modern art | 2.59× | Arts & Culture |
| Transfermarkt | 2.13× | Sports |
| Fine art | 2.99× | Business & Career |
| Bookselling | 2.85× | Literature |
| Lieferando.de | 1.71× | Food & Beverages |
| Crochet | 2.81× | Home & Garden |
| Museum | 2.33× | Arts & Culture |
| Superman | 2.05× | Movies & TV |
| House music | 1.95× | Music & Radio |
| Pet store | 2.35× | Pets & Animals |
| Anthropology | 3.5× | Business & Career |
| Art museum | 2.78× | Arts & Culture |
| Art exhibition | 2.5× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.55 |
| Sustainability | BALANCE | 1.52 |
| DIY Mentality | THRILL | 1.45 |
| Sports Activity | POWER | 1.33 |
| Pet Ownership | JOY | 1.32 |
| Design Affinity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| China | 6.5% |
| Japan | 6.3% |
See Work of art audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Work of art have in Germany?
Work of art has an estimated audience of 2,424,571 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Work of art fans?
58.9% of Work of art fans are female, 41.1% are male, with an average age of 38.5 years.
Which brands do Work of art fans like most?
Work of art fans show strongest brand affinity for Tagesschau (2.66×), Spiegel Online (2.05×), and Do it yourself (DIY) (2.07×) over the country average.
Where do Work of art fans live in Germany?
Work of art fans in Germany are most concentrated in Nordrhein-Westfalen (reach 662,093), Bayern (reach 318,068), and Baden-Württemberg (reach 292,806). These three regions account for the largest share of the active audience.
What other brands do Work of art fans also like?
Beyond Work of art itself, the audience over-indexes on Spiegel Online (2.05×), Do it yourself (DIY) (2.07×), Contemporary art (3.03×), and Harry Potter (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Work of art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.