Rascasse Audience Intelligence

Retta Audience in United States

A data profile of the people who buy, follow and care about Retta in United States — modelled from more than twelve digital signal sources. Retta has an estimated audience of 826,705 people in United States.

#92among Comedian in United States#6183among Person in United States#4982in Movies & TV

The average Retta fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nick Offerman, Aubrey Plaza, Alison Brie, with strongest over-indexing on Nick Offerman (65.28× the country average).

Demographically, the Retta audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Retta fan in United States is more female, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Nick Offerman.

Category: Movies & TV · Type: Person · Subtype: Comedian

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retta profile in United States.

Audience size
827K
in United States
Gender
65.2%♀
34.8% male
Age
41.6
average years
Country rank
#26875
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Retta fans

65.2% are female, 34.8% are male, average age 41.6.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Retta audience in United States
MetricValue
Female65.2%
Male34.8%
Average age41.6
Estimated audience size826,705
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Retta audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3925%
40-4923%
50+22%
Fig. 04

Worldwide distribution

60.6%

of the worldwide Retta audience comes from United States.

Worldwide audience distribution share by country for Retta
CountryShare
United States60.6%
Finland11.9%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retta audience in United States is strongest.

Fig. 05

Top regions by affinity

Retta fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~40K3.94×
02Missouri~20K1.14×
03Indiana~20K1.13×
04North Carolina~30K1.11×
05Ohio~30K1.10×
06South Carolina~10K1.07×
07Delaware~2K1.07×
08Tennessee~20K1.06×
09New Hampshire~3K1.06×
10Pennsylvania~30K1.05×
11Michigan~20K1.05×
12Kansas~7K1.05×
13Wisconsin~10K1.03×
14Maryland~10K1.02×
15Alabama~10K1.02×
16Oklahoma~9K1.02×
17Georgia~30K1.01×
18Oregon~10K1.01×
19Arkansas~7K1.01×
20West Virginia~4K1.01×
21Connecticut~8K1.00×
22Iowa~7K1.00×
23Nebraska~4K1.00×
24Minnesota~10K0.99×
25Mississippi~7K0.99×
26Maine~3K0.99×
27Illinois~30K0.98×
28Louisiana~10K0.98×
29Arizona~20K0.97×
30Colorado~10K0.97×
31Rhode Island~3K0.97×
32Vermont~1K0.97×
33Idaho~4K0.94×
34Montana~2K0.94×
35North Dakota~2K0.94×
36Virginia~20K0.93×
37New Jersey~20K0.91×
38New Mexico~4K0.91×
39Washington~20K0.90×
40Massachusetts~10K0.90×
41Texas~60K0.89×
42South Dakota~2K0.89×
43Utah~7K0.88×
44New York~40K0.87×
45Nevada~7K0.87×
46Florida~50K0.86×
47Washington, District of Columbia~2K0.84×
48Alaska~1K0.84×
49California~70K0.81×
50Hawaii~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Retta, United States
0.70×1.00×3.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Retta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Retta audience
#·InterestCategoryAffinity×
01Nick OffermanMovies & TV65.28×
02Comedy CellarArts & Culture49.52×
03Aubrey PlazaMovies & TV36.98×
04Political satireLiterature25.23×
05Isla FisherMovies & TV21.27×
06Alison BrieMovies & TV20.00×
07Josh DuhamelFashion & Accessoires20.00×
08Austin Powers (film series)Movies & TV20.00×
09Borussia DortmundSports20.00×
10Erin AndrewsSports20.00×
11Casey AffleckMovies & TV20.00×
12Sausage PartyMovies & TV20.00×
13Amy PoehlerMovies & TV19.23×
14Seth GreenMovies & TV19.17×
15Jason SegelMovies & TV14.22×
16Melanie LynskeyMovies & TV13.30×
17Chris PrattMovies & TV12.55×
18Sharon OsbourneMovies & TV10.03×
19Christina ApplegateMovies & TV9.53×
20Discount storesShopping3.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Retta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Retta audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.50×
Convenience OrientationPREMIUM2.10×
Urban LifestyleOPEN1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Retta audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.75×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Retta have in United States?

Retta has an estimated audience of 826,705 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Retta fans?

65.2% of Retta fans are female, 34.8% are male, with an average age of 41.6 years.

03

Which brands do Retta fans like most?

Retta fans show strongest brand affinity for Nick Offerman (65.28×), Aubrey Plaza (36.98×), and Alison Brie (20×) over the country average.

04

Where do Retta fans live in United States?

Retta fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Retta fans also like?

Beyond Retta itself, the audience over-indexes on Aubrey Plaza (36.98×), Alison Brie (20×), Political satire (25.23×), and Isla Fisher (21.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comedian audiences in United States

See Retta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Retta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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