Retta Audience in United States

Retta has an estimated audience of 829,511 people in United States. 65.2% are female, 34.8% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Aubrey Plaza, Capital One, Google Maps, AccuWeather, Autism Awareness.

The average Retta fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Aubrey Plaza, Capital One, Google Maps, with strongest over-indexing on Aubrey Plaza (57.67× the country average). Demographically, the Retta audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Comedian

Demographics of Retta fans

Demographic split for Retta audience in United States
MetricValue
Female65.2%
Male34.8%
Average age41.6
Estimated audience size829,511

Audience persona

The typical Retta fan in United States is more female, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Aubrey Plaza.

Top regions in United States

Top regions ranked by reach for Retta in United States
RegionReachAffinity
California82,7290.91×
Texas68,1380.96×
Florida51,6070.92×
New York44,3800.96×
North Carolina31,7121.27×
Ohio30,0911.18×
Pennsylvania29,8761.07×
Illinois29,7611.08×
Georgia28,2521.11×
Michigan24,1241.11×
Virginia20,4171.01×
New Jersey19,9120.94×
Tennessee18,0641.09×
Arizona17,4571.03×
Washington16,7471.01×
Missouri16,1781.21×
Indiana16,1221.06×
Massachusetts15,7480.96×
Maryland15,4391.08×
South Carolina14,3451.15×
Colorado13,6271.04×
Wisconsin13,3061.07×
Minnesota12,0201.01×
Alabama11,6941.01×
Kentucky11,6781.12×
Louisiana10,8571.01×
Oregon10,5281.11×
Oklahoma9,3941.02×
Connecticut8,9431.07×
Kansas7,2531.11×
Nevada7,0880.88×
Iowa6,9451.02×
Mississippi6,8621×
Utah6,8390.92×
Arkansas6,7460.99×
Nebraska4,1050.99×
Idaho3,8800.93×
West Virginia3,7450.97×
New Mexico3,6740.88×
New Hampshire3,5721.09×
Maine2,9891.01×
Rhode Island2,6060.99×
Delaware2,4961.09×
Hawaii2,3800.67×
Washington, District of Columbia2,2030.88×
Montana2,1140.92×
South Dakota1,4520.76×
North Dakota1,4250.84×
Vermont1,3760.94×
Alaska1,2730.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Retta audience
BrandAffinityCategory
Aubrey Plaza57.67×Movies & TV
Capital One12.05×Business & Career
Google Maps8.89×Internet & Social Media
AccuWeather13.32×Home & Garden
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Circle K13.87×Shopping
Khan Academy15.86×Business & Career
Diabetes mellitus awareness12.48×Health
Indeed.com7.2×Business & Career
CarGurus9.67×Cars & Mobility
Beetlejuice7.85×Movies & TV
Aaron Rodgers10.13×Sports
Diane Keaton9.53×Movies & TV
Political satire24.29×Literature
DeviantArt10.62×Internet & Social Media
Blake Lively14.14×Movies & TV
Kendra Scott15.09×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Retta audience
TraitClusterScore
Community OrientationOPEN2.45
Risk AppetiteTHRILL2.22
Luxury OrientationPREMIUM1.71
Urban LifestyleOPEN1.66
Family OrientationCONSERVATISM1.53
SpiritualityBALANCE1.51

Worldwide distribution

Worldwide audience distribution share by country for Retta
CountryShare
United States61.0%
Finland11.5%
Italy5.4%

See Retta audiences in other countries

More Comedian audiences in United States

Frequently asked questions

How many fans does Retta have in United States?

Retta has an estimated audience of 829,511 people in United States, concentrated in California and Texas.

What is the gender split and age of Retta fans?

65.2% of Retta fans are female, 34.8% are male, with an average age of 41.6 years.

Which brands do Retta fans like most?

Retta fans show strongest brand affinity for Aubrey Plaza (57.67×), Capital One (12.05×), and Google Maps (8.89×) over the country average.

Where do Retta fans live in United States?

Retta fans in United States are most concentrated in California (reach 82,729), Texas (reach 68,138), and Florida (reach 51,607). These three regions account for the largest share of the active audience.

What other brands do Retta fans also like?

Beyond Retta itself, the audience over-indexes on Capital One (12.05×), Google Maps (8.89×), AccuWeather (13.32×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Retta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.