Jay Leno's Garage Audience in United States
Jay Leno's Garage has an estimated audience of 312,396 people in United States. 11.2% are female, 88.8% are male, average age 40.9. Top brand affinities: Arrietty, The Devil's Rejects, Iztacalco, Life of Pi, MK.
Top brand affinities include Arrietty, The Devil's Rejects, Iztacalco, with strongest over-indexing on Arrietty (31.84× the country average). Demographically, the Jay Leno's Garage audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Jay Leno's Garage fans
| Metric | Value |
|---|---|
| Female | 11.2% |
| Male | 88.8% |
| Average age | 40.9 |
| Estimated audience size | 312,396 |
Audience persona
The typical Jay Leno's Garage fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Arrietty.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arrietty | 31.84× | Movies & TV |
| The Devil's Rejects | 20.2× | Movies & TV |
| Iztacalco | 49.62× | Travel & Leisure |
| Life of Pi | 13.53× | Movies & TV |
| MK | 5.86× | Music & Radio |
| Minnesota | 2.4× | Travel & Leisure |
| N1 road (South Africa) | 5.13× | Travel & Leisure |
| Wok | 6.74× | Food & Beverages |
| 3D printing | 2.58× | Technology & Electronics |
| Keith Stanfield | 6.32× | Movies & TV |
| Omaha Storm Chasers | 18.66× | Sports |
| Alaska | 1.59× | Travel & Leisure |
| Pillow | 1.91× | Home & Garden |
| Iyanla Vanzant | 11.81× | Business & Career |
| Hog Hunting | 2.77× | Sports |
| Mother Goose | 14.19× | Literature |
| Tezz | 5.39× | Movies & TV |
| WESH | 3.65× | Movies & TV |
| ABC 7 Chicago | 3.14× | Movies & TV |
| Hammock camping | 5.2× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.18 |
| Risk Appetite | THRILL | 1.79 |
| Need for Security | CONSERVATISM | 1.76 |
| Luxury Orientation | PREMIUM | 1.7 |
| Early Adopter Mentality | POWER | 1.43 |
| Convenience Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.0% |
| Canada | 7.6% |
| United Kingdom | 4.8% |
See Jay Leno's Garage audiences in other countries
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- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Jay Leno's Garage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.