Jay Leno's Garage Audience in United States
Jay Leno's Garage has an estimated audience of 312,396 people in United States. 11.2% are female, 88.8% are male, average age 40.9. Top brand affinities: Bruce Willis, Lewis Hamilton, CarGurus, Jay Leno, Stamped concrete.
Top brand affinities include Bruce Willis, Lewis Hamilton, CarGurus, with strongest over-indexing on Bruce Willis (14.58× the country average). Demographically, the Jay Leno's Garage audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Jay Leno's Garage fans
| Metric | Value |
|---|---|
| Female | 11.2% |
| Male | 88.8% |
| Average age | 40.9 |
| Estimated audience size | 312,396 |
Audience persona
The typical Jay Leno's Garage fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Bruce Willis.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bruce Willis | 14.58× | Movies & TV |
| Lewis Hamilton | 22.13× | Sports |
| CarGurus | 9.04× | Cars & Mobility |
| Jay Leno | 30.63× | Movies & TV |
| Stamped concrete | 36.39× | Home & Garden |
| Capital One | 5.04× | Business & Career |
| Emily Blunt | 15.74× | Movies & TV |
| Pierce Brosnan | 14.07× | Movies & TV |
| Jason Momoa | 10.62× | Movies & TV |
| Ford Ka | 49.62× | Cars & Mobility |
| Autism Awareness | 9.86× | Health |
| Diabetes mellitus awareness | 6.68× | Health |
| Max Verstappen | 12.36× | Sports |
| Porsche 911 | 14.19× | Cars & Mobility |
| Baywatch | 19.35× | Movies & TV |
| Daniel Craig | 13.32× | Movies & TV |
| AccuWeather | 5.48× | Home & Garden |
| Clint Eastwood | 7.62× | Movies & TV |
| AutoZone | 3.37× | Cars & Mobility |
| Car club | 10.87× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.18 |
| Risk Appetite | THRILL | 1.79 |
| Need for Security | CONSERVATISM | 1.76 |
| Luxury Orientation | PREMIUM | 1.7 |
| Early Adopter Mentality | POWER | 1.43 |
| Convenience Orientation | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.0% |
| Canada | 7.6% |
| United Kingdom | 4.8% |
See Jay Leno's Garage audiences in other countries
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- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Jay Leno's Garage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.