Rascasse Audience Intelligence

Lincoln Navigator Audience in United States

Name: Lincoln Navigator — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Lincoln Navigator in United States — modelled from more than twelve digital signal sources. Lincoln Navigator has an estimated audience of 920,242 people in United States.

#193among Car Model in United States #768in Cars & Mobility

The average Lincoln Navigator fan in United States is 42.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lincoln MKX, Cadillac Escalade, CarGurus, with strongest over-indexing on Lincoln MKX (83.61× the country average).

Demographically, the Lincoln Navigator audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lincoln Navigator fan in United States is more male, around 42.1 years old, with strong Need for Security tendencies and a notable affinity for Lincoln MKX.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lincoln Navigator profile in United States.

Audience size

920K

in United States

Gender

44.9%♀

55.1% male

Age

42.1

average years

Country rank

#25022

Car Model in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Lincoln Navigator fans

44.9% are female, 55.1% are male, average age 42.1.

Fig. 02

Gender split

44.9%

Female

55.1%

Male

Demographic split for Lincoln Navigator audience in United States
Metric	Value
Female	44.9%
Male	55.1%
Average age	42.1
Estimated audience size	920,242

Fig. 03

Age distribution

Age distribution of the Lincoln Navigator audience in United States
Age bracket	Share	%
16-19		12%
20-29		16%
30-39		24%
40-49		24%
50+		24%

Fig. 04

Worldwide distribution

54.5%

of the worldwide Lincoln Navigator audience comes from United States.

Worldwide audience distribution share by country for Lincoln Navigator
Country	Share
United States	54.5%
Canada	6.3%
Italy	4.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lincoln Navigator audience in United States is strongest.

Fig. 05

Top regions by affinity

Lincoln Navigator fans by region: top regions in United States
#	Region	Reach	×
01	Louisiana	~20K	1.39×
02	Michigan	~30K	1.35×
03	North Dakota	~2K	1.31×
04	Illinois	~40K	1.26×
05	Oklahoma	~10K	1.24×
06	Texas	~100K	1.23×
07	Mississippi	~9K	1.23×
08	Florida	~80K	1.22×
09	Nebraska	~6K	1.22×
10	Arkansas	~9K	1.20×
11	Kentucky	~10K	1.18×
12	Iowa	~9K	1.17×
13	South Dakota	~2K	1.15×
14	Indiana	~20K	1.14×
15	Tennessee	~20K	1.13×
16	Missouri	~20K	1.11×
17	Kansas	~8K	1.11×
18	West Virginia	~5K	1.11×
19	Alabama	~10K	1.10×
20	South Carolina	~10K	1.06×
21	North Carolina	~30K	1.05×
22	Georgia	~30K	1.04×
23	Minnesota	~10K	1.03×
24	Ohio	~30K	1.01×
25	Arizona	~20K	0.98×
26	Montana	~2K	0.98×
27	Wisconsin	~10K	0.97×
28	New Mexico	~4K	0.97×
29	Utah	~8K	0.96×
30	Idaho	~4K	0.96×
31	New Jersey	~20K	0.95×
32	Pennsylvania	~30K	0.94×
33	New York	~50K	0.93×
34	Wyoming	~1K	0.93×
35	Virginia	~20K	0.92×
36	Colorado	~10K	0.91×
37	Connecticut	~8K	0.90×
38	Nevada	~8K	0.90×
39	New Hampshire	~3K	0.86×
40	Delaware	~2K	0.86×
41	Maryland	~10K	0.85×
42	Washington	~20K	0.84×
43	Massachusetts	~10K	0.83×
44	Washington, District of Columbia	~2K	0.83×
45	Alaska	~2K	0.83×
46	California	~80K	0.82×
47	Maine	~3K	0.80×
48	Rhode Island	~2K	0.79×
49	Oregon	~8K	0.73×
50	Hawaii	~3K	0.69×

Affinity by region — Lincoln Navigator, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lincoln Navigator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lincoln Navigator audience
#	Interest	Category	×
01	Lincoln MKX	Cars & Mobility	83.61×
02	Croatia national football team	Sports	54.72×
03	Ford Galaxy	Cars & Mobility	51.60×
04	Mondial (motorcycle manufacturer)	Cars & Mobility	26.56×
05	Chicken Run	Movies & TV	25.74×
06	Mercedes-Benz G-Class	Cars & Mobility	21.80×
07	Lexus LX	Cars & Mobility	18.70×
08	Cadillac Escalade	Cars & Mobility	18.65×
09	Infiniti QX60	Cars & Mobility	17.47×
10	Audi Q5	Cars & Mobility	16.87×
11	Lexus RX	Cars & Mobility	16.74×
12	Audi A6	Cars & Mobility	14.56×
13	Kirsten Dunst	Movies & TV	11.14×
14	Cadillac	Cars & Mobility	7.59×
15	Range Rover	Cars & Mobility	7.21×
16	CarGurus	Cars & Mobility	5.83×
17	Autotrader	Cars & Mobility	4.46×
18	Enterprise Rent-A-Car	Cars & Mobility	4.04×
19	General Motors	Cars & Mobility	3.73×
20	AutoZone	Cars & Mobility	2.80×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lincoln Navigator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Lincoln Navigator audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	2.08×
Patriotism	CONSERVATISM	1.83×
Price Sensitivity	PREMIUM	1.69×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Lincoln Navigator audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	1.00×
Healthy Lifestyle	BALANCE	1.10×
Sustainability	BALANCE	1.13×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Lincoln Navigator have in United States?

Lincoln Navigator has an estimated audience of 920,242 people in United States, concentrated in Texas and California.

What is the gender split and age of Lincoln Navigator fans?

44.9% of Lincoln Navigator fans are female, 55.1% are male, with an average age of 42.1 years.

Which brands do Lincoln Navigator fans like most?

Lincoln Navigator fans show strongest brand affinity for Lincoln MKX (83.61×), Cadillac Escalade (18.65×), and CarGurus (5.83×) over the country average.

Where do Lincoln Navigator fans live in United States?

Lincoln Navigator fans in United States are most concentrated in Texas (reach ~100K), California (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do Lincoln Navigator fans also like?

Beyond Lincoln Navigator itself, the audience over-indexes on Cadillac Escalade (18.65×), CarGurus (5.83×), Ford Galaxy (51.6×), and Kirsten Dunst (11.14×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lincoln Navigator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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