Rascasse Audience Intelligence

311 Audience in United States

A data profile of the people who buy, follow and care about 311 in United States — modelled from more than twelve digital signal sources. 311 has an estimated audience of 2,439,091 people in United States.

The average 311 fan in United States is 39.5 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Sublime (band), Christopher Walken, Waterworld, with strongest over-indexing on Sublime (band) (34.54× the country average).

Demographically, the 311 audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 311 fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Sublime (band).

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 311 profile in United States.

Audience size
2.4M
in United States
Gender
44.5%
55.5% male
Age
39.5
average years
Country rank
#12132
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 311 fans

44.5% are female, 55.5% are male, average age 39.5.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for 311 audience in United States
MetricValue
Female44.5%
Male55.5%
Average age39.5
Estimated audience size2,439,091
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the 311 audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3930%
40-4925%
50+12%
Fig. 04

Worldwide distribution

64.0%

of the worldwide 311 audience comes from United States.

Worldwide audience distribution share by country for 311
CountryShare
United States64.0%
Japan12.3%
Canada11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 311 audience in United States is strongest.

Fig. 05

Top regions by affinity

311 fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M8.00×
02Washington, District of Columbia~20K2.64×
03Maryland~60K1.58×
04New Mexico~20K1.40×
05California~300K1.34×
06Illinois~100K1.26×
07Ohio~90K1.23×
08Colorado~50K1.23×
09Massachusetts~60K1.20×
10Texas~200K1.10×
11Minnesota~40K1.07×
12Pennsylvania~80K1.05×
13Kentucky~30K1.04×
14Tennessee~50K1.03×
15Missouri~40K0.98×
16Alaska~5K0.96×
17Nebraska~10K0.95×
18New Jersey~50K0.92×
19North Dakota~4K0.92×
20Oregon~20K0.91×
21Kansas~20K0.90×
22North Carolina~60K0.89×
23Nevada~20K0.88×
24Louisiana~30K0.87×
25Utah~20K0.87×
26Florida~100K0.84×
27Washington~40K0.80×
28Virginia~40K0.78×
29Rhode Island~6K0.78×
30Indiana~30K0.77×
31Idaho~9K0.77×
32Montana~5K0.77×
33Arkansas~10K0.75×
34Delaware~5K0.74×
35Arizona~30K0.70×
36Iowa~10K0.70×
37Vermont~3K0.70×
38Oklahoma~20K0.69×
39Hawaii~7K0.68×
40South Dakota~4K0.68×
41Wisconsin~20K0.66×
42Connecticut~20K0.65×
43Alabama~20K0.64×
44Maine~5K0.64×
45New Hampshire~6K0.63×
46West Virginia~7K0.62×
47Georgia~40K0.61×
48Mississippi~10K0.53×
49South Carolina~20K0.51×
50Michigan~30K0.49×
Fig. 06

Affinity by region

Affinity by region — 311, United States
0.49×1.00×8.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 311 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 311 audience
#·InterestCategoryAffinity×
01WaterworldMovies & TV37.86×
02Felicity JonesMovies & TV34.84×
03Sublime (band)Music & Radio34.54×
04Last.fmMusic & Radio33.43×
05Goo Goo DollsMusic & Radio28.02×
06Christopher WalkenMovies & TV25.99×
07Dire StraitsMusic & Radio21.82×
08R.E.M.Music & Radio20.70×
09Alan TuringPolitics & Society18.89×
10AudioslaveMusic & Radio18.50×
11Patricia ArquetteMovies & TV15.39×
12Master PMusic & Radio14.03×
13Jay LenoMovies & TV12.55×
14Olivia MunnMovies & TV12.36×
15Stone Temple PilotsMusic & Radio12.05×
16Joe WalshMusic & Radio10.96×
17Dumb and DumberMovies & TV10.83×
18Anna FarisMovies & TV7.18×
19Diane KeatonMovies & TV4.26×
20FedExBusiness & Career2.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 311 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by 311 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.84×
Urban LifestyleOPEN1.50×
Convenience OrientationPREMIUM1.47×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by 311 audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
DIY MentalityTHRILL0.79×
Need for SecurityCONSERVATISM0.86×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does 311 have in United States?

311 has an estimated audience of 2,439,091 people in United States, concentrated in New York and California.

02

What is the gender split and age of 311 fans?

44.5% of 311 fans are female, 55.5% are male, with an average age of 39.5 years.

03

Which brands do 311 fans like most?

311 fans show strongest brand affinity for Sublime (band) (34.54×), Christopher Walken (25.99×), and Waterworld (37.86×) over the country average.

04

Where do 311 fans live in United States?

311 fans in United States are most concentrated in New York (reach ~1M), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do 311 fans also like?

Beyond 311 itself, the audience over-indexes on Christopher Walken (25.99×), Waterworld (37.86×), Felicity Jones (34.84×), and Goo Goo Dolls (28.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for 311. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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