311 Audience in United States
311 has an estimated audience of 2,150,413 people in United States. 48.0% are female, 52.0% are male, average age 39.5. Top brand affinities: Felicity Jones, Waterworld, Christopher Walken, AccuWeather, Goo Goo Dolls.
Top brand affinities include Felicity Jones, Waterworld, Christopher Walken, with strongest over-indexing on Felicity Jones (39.22× the country average). Demographically, the 311 audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of 311 fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 39.5 |
| Estimated audience size | 2,150,413 |
Audience persona
The typical 311 fan in United States is balanced, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for Felicity Jones.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Felicity Jones | 39.22× | Movies & TV |
| Waterworld | 38.52× | Movies & TV |
| Christopher Walken | 25.87× | Movies & TV |
| AccuWeather | 7.64× | Home & Garden |
| Goo Goo Dolls | 25.29× | Music & Radio |
| Sublime (band) | 19.43× | Music & Radio |
| StubHub | 7.64× | Travel & Leisure |
| Last.fm | 39.63× | Music & Radio |
| Moto Guzzi | 20.87× | Cars & Mobility |
| R.E.M. | 21.49× | Music & Radio |
| Anna Faris | 10.74× | Movies & TV |
| Dire Straits | 21.5× | Music & Radio |
| Alan Turing | 20.33× | Politics & Society |
| Olivia Munn | 9.54× | Movies & TV |
| Livemusic | 3.45× | Music & Radio |
| DocuSign | 7.27× | Technology & Electronics |
| OpenTable | 7.68× | Food & Beverages |
| Flickr | 6.09× | Internet & Social Media |
| Patricia Arquette | 10.02× | Movies & TV |
| Robert Pattinson | 7.15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.8 |
| Extroversion | THRILL | 1.48 |
| Urban Lifestyle | OPEN | 1.37 |
| Sports Activity | POWER | 1.31 |
| Luxury Orientation | PREMIUM | 1.27 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.3% |
| Japan | 13.6% |
| Canada | 12.2% |
See 311 audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for 311. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.