A data profile of the people who buy, follow and care about 311 in United States — modelled from more than twelve digital signal sources. 311 has an estimated audience of 2,439,091 people in United States.
The average 311 fan in United States is 39.5 years old, more male, and lives primarily in New York.
The audience is concentrated in New York, California, Texas.
Top brand affinities include Sublime (band), Christopher Walken, Waterworld, with strongest over-indexing on Sublime (band) (34.54× the country average).
Demographically, the 311 audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical 311 fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Sublime (band).
The key figures that characterise the 311 profile in United States.
44.5% are female, 55.5% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 39.5 |
| Estimated audience size | 2,439,091 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 30% | |
| 40-49 | 25% | |
| 50+ | 12% |
Where the 311 audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~1M | 8.00× | |
| 02 | Washington, District of Columbia | ~20K | 2.64× | |
| 03 | Maryland | ~60K | 1.58× | |
| 04 | New Mexico | ~20K | 1.40× | |
| 05 | California | ~300K | 1.34× | |
| 06 | Illinois | ~100K | 1.26× | |
| 07 | Ohio | ~90K | 1.23× | |
| 08 | Colorado | ~50K | 1.23× | |
| 09 | Massachusetts | ~60K | 1.20× | |
| 10 | Texas | ~200K | 1.10× | |
| 11 | Minnesota | ~40K | 1.07× | |
| 12 | Pennsylvania | ~80K | 1.05× | |
| 13 | Kentucky | ~30K | 1.04× | |
| 14 | Tennessee | ~50K | 1.03× | |
| 15 | Missouri | ~40K | 0.98× | |
| 16 | Alaska | ~5K | 0.96× | |
| 17 | Nebraska | ~10K | 0.95× | |
| 18 | New Jersey | ~50K | 0.92× | |
| 19 | North Dakota | ~4K | 0.92× | |
| 20 | Oregon | ~20K | 0.91× | |
| 21 | Kansas | ~20K | 0.90× | |
| 22 | North Carolina | ~60K | 0.89× | |
| 23 | Nevada | ~20K | 0.88× | |
| 24 | Louisiana | ~30K | 0.87× | |
| 25 | Utah | ~20K | 0.87× | |
| 26 | Florida | ~100K | 0.84× | |
| 27 | Washington | ~40K | 0.80× | |
| 28 | Virginia | ~40K | 0.78× | |
| 29 | Rhode Island | ~6K | 0.78× | |
| 30 | Indiana | ~30K | 0.77× | |
| 31 | Idaho | ~9K | 0.77× | |
| 32 | Montana | ~5K | 0.77× | |
| 33 | Arkansas | ~10K | 0.75× | |
| 34 | Delaware | ~5K | 0.74× | |
| 35 | Arizona | ~30K | 0.70× | |
| 36 | Iowa | ~10K | 0.70× | |
| 37 | Vermont | ~3K | 0.70× | |
| 38 | Oklahoma | ~20K | 0.69× | |
| 39 | Hawaii | ~7K | 0.68× | |
| 40 | South Dakota | ~4K | 0.68× | |
| 41 | Wisconsin | ~20K | 0.66× | |
| 42 | Connecticut | ~20K | 0.65× | |
| 43 | Alabama | ~20K | 0.64× | |
| 44 | Maine | ~5K | 0.64× | |
| 45 | New Hampshire | ~6K | 0.63× | |
| 46 | West Virginia | ~7K | 0.62× | |
| 47 | Georgia | ~40K | 0.61× | |
| 48 | Mississippi | ~10K | 0.53× | |
| 49 | South Carolina | ~20K | 0.51× | |
| 50 | Michigan | ~30K | 0.49× |
The strongest cross-interests of the 311 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Waterworld | Movies & TV | 37.86× | ||
| 02 | Felicity Jones | Movies & TV | 34.84× | ||
| 03 | Sublime (band) | Music & Radio | 34.54× | ||
| 04 | Last.fm | Music & Radio | 33.43× | ||
| 05 | Goo Goo Dolls | Music & Radio | 28.02× | ||
| 06 | Christopher Walken | Movies & TV | 25.99× | ||
| 07 | Dire Straits | Music & Radio | 21.82× | ||
| 08 | R.E.M. | Music & Radio | 20.70× | ||
| 09 | Alan Turing | Politics & Society | 18.89× | ||
| 10 | Audioslave | Music & Radio | 18.50× | ||
| 11 | Patricia Arquette | Movies & TV | 15.39× | ||
| 12 | Master P | Music & Radio | 14.03× | ||
| 13 | Jay Leno | Movies & TV | 12.55× | ||
| 14 | Olivia Munn | Movies & TV | 12.36× | ||
| 15 | Stone Temple Pilots | Music & Radio | 12.05× | ||
| 16 | Joe Walsh | Music & Radio | 10.96× | ||
| 17 | Dumb and Dumber | Movies & TV | 10.83× | ||
| 18 | Anna Faris | Movies & TV | 7.18× | ||
| 19 | Diane Keaton | Movies & TV | 4.26× | ||
| 20 | FedEx | Business & Career | 2.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.84× | |
| Urban Lifestyle | OPEN | 1.50× | |
| Convenience Orientation | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| DIY Mentality | THRILL | 0.79× | |
| Need for Security | CONSERVATISM | 0.86× |
311 has an estimated audience of 2,439,091 people in United States, concentrated in New York and California.
44.5% of 311 fans are female, 55.5% are male, with an average age of 39.5 years.
311 fans show strongest brand affinity for Sublime (band) (34.54×), Christopher Walken (25.99×), and Waterworld (37.86×) over the country average.
311 fans in United States are most concentrated in New York (reach ~1M), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.
Beyond 311 itself, the audience over-indexes on Christopher Walken (25.99×), Waterworld (37.86×), Felicity Jones (34.84×), and Goo Goo Dolls (28.02×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for 311. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.