311 Audience in United States
311 has an estimated audience of 2,150,413 people in United States. 48.0% are female, 52.0% are male, average age 39.5. Top brand affinities: Dog breed, Home construction, JibJab, 3D printing, Celtic mythology.
Top brand affinities include Dog breed, Home construction, JibJab, with strongest over-indexing on Dog breed (2.91× the country average). Demographically, the 311 audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of 311 fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 39.5 |
| Estimated audience size | 2,150,413 |
Audience persona
The typical 311 fan in United States is balanced, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.91× | Pets & Animals |
| Home construction | 3.04× | Home & Garden |
| JibJab | 9.53× | Internet & Social Media |
| 3D printing | 3.23× | Technology & Electronics |
| Celtic mythology | 11.45× | Arts & Culture |
| Alaska | 1.99× | Travel & Leisure |
| Product design | 2.22× | Business & Career |
| REC TEC Grills | 21.5× | Sports |
| Mathcore | 8.75× | Music & Radio |
| Israel | 1.97× | Travel & Leisure |
| Google Home | 5.6× | Technology & Electronics |
| Urban Outfitters | 1.54× | Shopping |
| Heavy metal bass | 15.76× | Music & Radio |
| Iowa Hawkeyes | 5.9× | Sports |
| Jesse Plemons | 2.55× | Movies & TV |
| JDSU | 2.19× | Business & Career |
| Jaws | 3.81× | Movies & TV |
| Home staging | 3.49× | Home & Garden |
| Winemaking | 3× | Food & Beverages |
| Home Delivery | 1.99× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.8 |
| Extroversion | THRILL | 1.48 |
| Urban Lifestyle | OPEN | 1.37 |
| Sports Activity | POWER | 1.31 |
| Luxury Orientation | PREMIUM | 1.27 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.3% |
| Japan | 13.6% |
| Canada | 12.2% |
See 311 audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for 311. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.