Baja 1000 Audience in United States

Baja 1000 has an estimated audience of 902,570 people in United States. 9.6% are female, 90.4% are male, average age 41.7. Top regions: California, Texas, Arizona. Top brand affinities: Carcare, AutoZone, Antique car, Ford Expedition, KTM.

The average Baja 1000 fan in United States is 41.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include Carcare, AutoZone, Antique car, with strongest over-indexing on Carcare (28.05× the country average). Demographically, the Baja 1000 audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of Baja 1000 fans

Demographic split for Baja 1000 audience in United States
MetricValue
Female9.6%
Male90.4%
Average age41.7
Estimated audience size902,570

Audience persona

The typical Baja 1000 fan in United States is more male, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Carcare.

Top regions in United States

Top regions ranked by reach for Baja 1000 in United States
RegionReachAffinity
California317,2863.2×
Texas68,7270.89×
Arizona67,7153.67×
Utah31,6823.92×
Florida30,1460.49×
Colorado27,0121.9×
Washington25,7501.42×
Nevada24,6942.83×
New York19,7570.39×
Michigan17,7210.75×
Oregon17,6971.71×
North Carolina17,2850.64×
Ohio15,3560.55×
Illinois14,7200.49×
Georgia14,2220.51×
Pennsylvania13,2790.44×
Indiana12,1460.74×
Virginia11,1460.51×
Tennessee11,0280.61×
Idaho9,7122.15×
Missouri9,5130.65×
Wisconsin9,4910.7×
South Carolina8,3470.61×
Minnesota8,3070.64×
Massachusetts7,8790.44×
Oklahoma7,7000.77×
New Jersey7,5230.33×
New Mexico6,7901.5×
Alabama6,6470.53×
Kentucky5,6830.5×
Kansas5,2800.74×
Maryland4,7910.31×
Montana4,7741.91×
Iowa4,6110.62×
Connecticut4,3280.48×
Louisiana4,3090.37×
Arkansas4,0600.55×
Wyoming3,5142.63×
Nebraska3,0440.67×
Hawaii3,0250.78×
Alaska2,8521.48×
Mississippi2,6310.35×
West Virginia2,1720.52×
New Hampshire2,0720.58×
Maine2,0000.62×
South Dakota1,8650.89×
North Dakota1,6250.88×
Rhode Island1,4550.51×
Washington, District of Columbia1,2350.46×
Vermont1,1630.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baja 1000 audience
BrandAffinityCategory
Carcare28.05×Cars & Mobility
AutoZone5.08×Cars & Mobility
Antique car10.98×Cars & Mobility
Ford Expedition19.96×Cars & Mobility
KTM14.63×Cars & Mobility
Jeep Cherokee26.53×Cars & Mobility
Supermoto18.61×Cars & Mobility
Toyota Tacoma12.86×Cars & Mobility
Motorcycle helmet9.3×Cars & Mobility
Auto show9.7×Cars & Mobility
Dakar Rally23.8×Sports
O'Reilly Auto Parts5.68×Cars & Mobility
Family car9.35×Cars & Mobility
Advance Auto Parts5.58×Cars & Mobility
Bachelor of Business Administration33.61×Business & Career
Motocross7.77×Sports
Jeep Wrangler8.76×Cars & Mobility
Mud bogging15.01×Sports
Toyota Land Cruiser11.38×Cars & Mobility
Motorcycle accessories7.03×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baja 1000 audience
TraitClusterScore
Family OrientationCONSERVATISM2.49
DIY MentalityTHRILL2.25
Risk AppetiteTHRILL2.02
Luxury OrientationPREMIUM1.88
PatriotismCONSERVATISM1.81
Need for SecurityCONSERVATISM1.74

Worldwide distribution

Worldwide audience distribution share by country for Baja 1000
CountryShare
United States65.6%
Mexico7.5%
Italy3.7%

See Baja 1000 audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Baja 1000 have in United States?

Baja 1000 has an estimated audience of 902,570 people in United States, concentrated in California and Texas.

What is the gender split and age of Baja 1000 fans?

9.6% of Baja 1000 fans are female, 90.4% are male, with an average age of 41.7 years.

Which brands do Baja 1000 fans like most?

Baja 1000 fans show strongest brand affinity for Carcare (28.05×), AutoZone (5.08×), and Antique car (10.98×) over the country average.

Where do Baja 1000 fans live in United States?

Baja 1000 fans in United States are most concentrated in California (reach 317,286), Texas (reach 68,727), and Arizona (reach 67,715). These three regions account for the largest share of the active audience.

What other brands do Baja 1000 fans also like?

Beyond Baja 1000 itself, the audience over-indexes on AutoZone (5.08×), Antique car (10.98×), Ford Expedition (19.96×), and KTM (14.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baja 1000. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.