Rascasse Audience Intelligence

Baja 1000 Audience in United States

A data profile of the people who buy, follow and care about Baja 1000 in United States — modelled from more than twelve digital signal sources. Baja 1000 has an estimated audience of 902,606 people in United States.

#50among Motorsport in United States#288among Event in United States#2355in Sports

The average Baja 1000 fan in United States is 41.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Carcare, Ford Expedition, Discount Tire, with strongest over-indexing on Carcare (28.23× the country average).

Demographically, the Baja 1000 audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baja 1000 fan in United States is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Carcare.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baja 1000 profile in United States.

Audience size
903K
in United States
Gender
9.6%♀
90.4% male
Age
41.7
average years
Country rank
#25351
Event in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baja 1000 fans

9.6% are female, 90.4% are male, average age 41.7.

Fig. 02

Gender split

9.6%
Female
90.4%
Male
Demographic split for Baja 1000 audience in United States
MetricValue
Female9.6%
Male90.4%
Average age41.7
Estimated audience size902,606
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Baja 1000 audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3921%
40-4925%
50+23%
Fig. 04

Worldwide distribution

65.5%

of the worldwide Baja 1000 audience comes from United States.

Worldwide audience distribution share by country for Baja 1000
CountryShare
United States65.5%
Mexico7.5%
Italy3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baja 1000 audience in United States is strongest.

Fig. 05

Top regions by affinity

Baja 1000 fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~60K3.16×
02Utah~20K3.02×
03California~300K2.93×
04Nevada~20K2.47×
05Idaho~9K1.99×
06Colorado~20K1.69×
07Wyoming~2K1.52×
08Montana~4K1.51×
09Oregon~20K1.50×
10New Mexico~7K1.44×
11Washington~20K1.35×
12Alaska~3K1.30×
13North Dakota~2K0.98×
14South Dakota~2K0.97×
15Hawaii~4K0.93×
16Texas~70K0.92×
17New Hampshire~3K0.89×
18Maine~3K0.89×
19Nebraska~4K0.88×
20West Virginia~4K0.88×
21Kansas~6K0.87×
22Rhode Island~3K0.87×
23Delaware~2K0.87×
24Oklahoma~9K0.86×
25Arkansas~6K0.83×
26Washington, District of Columbia~2K0.83×
27Indiana~10K0.81×
28Wisconsin~10K0.81×
29Minnesota~10K0.81×
30Iowa~6K0.81×
31Mississippi~6K0.81×
32Michigan~20K0.79×
33South Carolina~10K0.79×
34Tennessee~10K0.76×
35Missouri~10K0.76×
36Kentucky~8K0.74×
37Connecticut~7K0.74×
38Alabama~9K0.73×
39Louisiana~8K0.73×
40North Carolina~20K0.72×
41Virginia~10K0.67×
42Georgia~20K0.66×
43Massachusetts~10K0.65×
44Illinois~20K0.63×
45Ohio~20K0.63×
46Maryland~10K0.63×
47Florida~40K0.60×
48Pennsylvania~20K0.59×
49New Jersey~10K0.57×
50New York~30K0.54×
Fig. 06

Affinity by region

Affinity by region — Baja 1000, United States
0.54×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baja 1000 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baja 1000 audience
#·InterestCategoryAffinity×
01BFGoodrichCars & Mobility37.53×
02Suzuki JimnyCars & Mobility32.02×
03CarcareCars & Mobility28.23×
04Ford ExpeditionCars & Mobility26.32×
05Dakar RallySports26.00×
06National Auto Sport AssociationSports21.05×
07SupermotoCars & Mobility18.85×
08Radio-controlled carKids & Family16.14×
09MakitaHome & Garden14.44×
10Antique carCars & Mobility11.10×
11Auto showCars & Mobility9.97×
12Electric motorcycles and scootersCars & Mobility9.78×
13Motorcycle helmetCars & Mobility8.74×
14Discount TireShopping8.17×
15Obsessed (2009 film)Movies & TV7.76×
16Motorcycle accessoriesCars & Mobility6.95×
17Extreme sportSports6.25×
18O'Reilly Auto PartsCars & Mobility5.58×
19Advance Auto PartsCars & Mobility5.36×
20AutoZoneCars & Mobility4.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baja 1000 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baja 1000 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.09×
Risk AppetiteTHRILL3.01×
DIY MentalityTHRILL2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baja 1000 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
SustainabilityBALANCE0.75×
SpiritualityBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baja 1000 have in United States?

Baja 1000 has an estimated audience of 902,606 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baja 1000 fans?

9.6% of Baja 1000 fans are female, 90.4% are male, with an average age of 41.7 years.

03

Which brands do Baja 1000 fans like most?

Baja 1000 fans show strongest brand affinity for Carcare (28.23×), Ford Expedition (26.32×), and Discount Tire (8.17×) over the country average.

04

Where do Baja 1000 fans live in United States?

Baja 1000 fans in United States are most concentrated in California (reach ~300K), Texas (reach ~70K), and Arizona (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Baja 1000 fans also like?

Beyond Baja 1000 itself, the audience over-indexes on Ford Expedition (26.32×), Discount Tire (8.17×), Radio-controlled car (16.14×), and AutoZone (4.81×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Baja 1000 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baja 1000. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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