Rascasse Audience Intelligence

Dirty Jobs with Mike Rowe Audience in United States

A data profile of the people who buy, follow and care about Dirty Jobs with Mike Rowe in United States — modelled from more than twelve digital signal sources. Dirty Jobs with Mike Rowe has an estimated audience of 286,428 people in United States.

#4431among Movie / TV Show / Series in United States

The average Dirty Jobs with Mike Rowe fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charles Bukowski, BFGoodrich, Roseanne, with strongest over-indexing on Charles Bukowski (66.57× the country average).

Demographically, the Dirty Jobs with Mike Rowe audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dirty Jobs with Mike Rowe fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Charles Bukowski.

Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dirty Jobs with Mike Rowe profile in United States.

Audience size
286K
in United States
Gender
47.6%♀
52.4% male
Age
41.5
average years
Country rank
#49492
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dirty Jobs with Mike Rowe viewers

47.6% are female, 52.4% are male, average age 41.5.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Dirty Jobs with Mike Rowe audience in United States
MetricValue
Female47.6%
Male52.4%
Average age41.5
Estimated audience size286,428
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Dirty Jobs with Mike Rowe audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3920%
40-4926%
50+23%
Fig. 04

Worldwide distribution

93.2%

of the worldwide Dirty Jobs with Mike Rowe audience comes from United States.

Worldwide audience distribution share by country for Dirty Jobs with Mike Rowe
CountryShare
United States93.2%
Canada3.8%
Netherlands0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dirty Jobs with Mike Rowe audience in United States is strongest.

Fig. 05

Top regions by affinity

Dirty Jobs with Mike Rowe fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota<1K1.35×
02New Hampshire~1K1.18×
03Montana<1K1.16×
04Oklahoma~4K1.10×
05Alaska<1K1.10×
06Idaho~2K1.08×
07Kansas~2K1.07×
08Maine~1K1.06×
09Vermont<1K1.06×
10Utah~3K1.05×
11Arkansas~2K1.05×
12Nebraska~2K1.05×
13Colorado~5K1.04×
14West Virginia~1K1.04×
15North Dakota<1K1.04×
16Michigan~8K1.03×
17Missouri~5K1.03×
18Oregon~3K1.03×
19Iowa~2K1.03×
20Kentucky~4K1.00×
21Minnesota~4K0.98×
22Rhode Island<1K0.98×
23Washington, District of Columbia<1K0.98×
24Tennessee~6K0.97×
25Indiana~5K0.97×
26Wisconsin~4K0.96×
27Connecticut~3K0.96×
28Ohio~8K0.95×
29Washington~5K0.95×
30South Carolina~4K0.95×
31Delaware<1K0.95×
32Pennsylvania~9K0.94×
33New Mexico~1K0.94×
34North Carolina~8K0.93×
35Alabama~4K0.93×
36Hawaii~1K0.93×
37Arizona~5K0.92×
38Massachusetts~5K0.91×
39Mississippi~2K0.91×
40Virginia~6K0.90×
41Louisiana~3K0.90×
42Nevada~2K0.89×
43Maryland~4K0.88×
44Illinois~8K0.86×
45Georgia~7K0.83×
46Florida~20K0.80×
47Texas~20K0.78×
48New Jersey~6K0.77×
49New York~10K0.74×
50California~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Dirty Jobs with Mike Rowe, United States
0.72×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dirty Jobs with Mike Rowe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dirty Jobs with Mike Rowe audience
#·InterestCategoryAffinity×
01Charles BukowskiLiterature66.57×
02BFGoodrichCars & Mobility54.26×
03The Curse of Oak IslandMovies & TV36.50×
04RoseanneMovies & TV27.13×
05Jay LenoMovies & TV17.21×
06Draymond GreenSports12.37×
07Weather forecastingHome & Garden6.40×
08Motorcycle accessoriesCars & Mobility5.05×
09Renewable energyBusiness & Career4.81×
10FedExBusiness & Career4.35×
11Drudge ReportSports4.06×
12QVCMovies & TV3.94×
13Sustainable energyHome & Garden3.91×
14Diaper bagKids & Family3.58×
15SubwayFood & Beverages2.96×
16Solar energyHome & Garden2.94×
17Britney SpearsMusic & Radio2.87×
18Pizza HutFood & Beverages2.48×
19Mortgage loansBusiness & Career2.15×
20PinterestInternet & Social Media1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dirty Jobs with Mike Rowe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dirty Jobs with Mike Rowe audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.41×
Convenience OrientationPREMIUM2.26×
IndividualismJOY1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dirty Jobs with Mike Rowe audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.62×
Luxury OrientationPREMIUM0.65×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dirty Jobs with Mike Rowe have in United States?

Dirty Jobs with Mike Rowe has an estimated audience of 286,428 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dirty Jobs with Mike Rowe viewers?

47.6% of Dirty Jobs with Mike Rowe fans are female, 52.4% are male, with an average age of 41.5 years.

03

Which brands do Dirty Jobs with Mike Rowe fans like most?

Dirty Jobs with Mike Rowe fans show strongest brand affinity for Charles Bukowski (66.57×), BFGoodrich (54.26×), and Roseanne (27.13×) over the country average.

04

Where do Dirty Jobs with Mike Rowe fans live in United States?

Dirty Jobs with Mike Rowe fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dirty Jobs with Mike Rowe fans also like?

Beyond Dirty Jobs with Mike Rowe itself, the audience over-indexes on BFGoodrich (54.26×), Roseanne (27.13×), Weather forecasting (6.4×), and FedEx (4.35×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dirty Jobs with Mike Rowe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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