Dirty Jobs with Mike Rowe Audience in United States

Dirty Jobs with Mike Rowe has an estimated audience of 286,176 people in United States. 47.6% are female, 52.4% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, BFGoodrich, Indianapolis Motor Speedway, Hobby Lobby, Diaper bag.

The average Dirty Jobs with Mike Rowe fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, BFGoodrich, Indianapolis Motor Speedway, with strongest over-indexing on Planet Fitness (4.11× the country average). Demographically, the Dirty Jobs with Mike Rowe audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of Dirty Jobs with Mike Rowe fans

Demographic split for Dirty Jobs with Mike Rowe audience in United States
MetricValue
Female47.6%
Male52.4%
Average age41.5
Estimated audience size286,176

Audience persona

The typical Dirty Jobs with Mike Rowe fan in United States is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Dirty Jobs with Mike Rowe in United States
RegionReachAffinity
California22,6400.72×
Texas18,1980.74×
Florida15,1720.78×
New York11,4130.71×
Pennsylvania8,9230.93×
Ohio8,4710.96×
North Carolina8,0390.93×
Michigan7,9131.06×
Illinois7,9050.83×
Georgia6,7030.76×
Virginia6,1880.89×
Washington5,6530.98×
Tennessee5,5700.97×
Indiana4,8870.93×
Arizona4,8690.83×
Missouri4,8541.05×
New Jersey4,8300.66×
Colorado4,6981.04×
Massachusetts4,5720.81×
Oklahoma4,3531.37×
Maryland4,2630.87×
Wisconsin4,0210.93×
Minnesota4,0040.98×
South Carolina3,7940.88×
Kentucky3,7221.04×
Oregon3,5351.08×
Alabama3,3990.85×
Utah2,7151.06×
Louisiana2,7020.73×
Connecticut2,6770.93×
Iowa2,6761.13×
Kansas2,5681.14×
Arkansas2,4081.02×
Nevada2,1700.78×
New Hampshire1,8441.64×
Idaho1,6911.18×
South Dakota1,5722.38×
West Virginia1,4921.12×
Mississippi1,3960.59×
Nebraska1,3680.95×
New Mexico1,2520.87×
Maine1,0781.05×
Montana8851.11×
Alaska8801.44×
Rhode Island8630.95×
Hawaii8370.68×
Washington, District of Columbia8020.93×
North Dakota6801.16×
Wyoming6581.55×
Vermont6371.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dirty Jobs with Mike Rowe audience
BrandAffinityCategory
Planet Fitness4.11×Sports
BFGoodrich40.6×Cars & Mobility
Indianapolis Motor Speedway12.85×Sports
Hobby Lobby3.15×Home & Garden
Diaper bag5×Kids & Family
Day trading8.27×Business & Career
Roseanne17.53×Movies & TV
Blended whiskey8.43×Food & Beverages
Horoscope6.11×Health
Cross-country skiing10.12×Sports
Whole grain9.52×Food & Beverages
Pet insurance10.45×Pets & Animals
Fox News Channel1.85×Movies & TV
Mixcloud37.6×Music & Radio
Superman1.61×Movies & TV
Bachelor of Business Administration22.79×Business & Career
Glam rock12.32×Music & Radio
Golf Channel3.53×Sports
Home inspection10.63×Home & Garden
Boardwalk Empire13.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dirty Jobs with Mike Rowe audience
TraitClusterScore
PatriotismCONSERVATISM2.22
Risk AppetiteTHRILL1.88
DIY MentalityTHRILL1.47
IndividualismJOY1.45
Luxury OrientationPREMIUM1.39
Convenience OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Dirty Jobs with Mike Rowe
CountryShare
United States93.1%
Canada3.8%
Netherlands0.7%

See Dirty Jobs with Mike Rowe audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Dirty Jobs with Mike Rowe have in United States?

Dirty Jobs with Mike Rowe has an estimated audience of 286,176 people in United States, concentrated in California and Texas.

What is the gender split and age of Dirty Jobs with Mike Rowe fans?

47.6% of Dirty Jobs with Mike Rowe fans are female, 52.4% are male, with an average age of 41.5 years.

Which brands do Dirty Jobs with Mike Rowe fans like most?

Dirty Jobs with Mike Rowe fans show strongest brand affinity for Planet Fitness (4.11×), BFGoodrich (40.6×), and Indianapolis Motor Speedway (12.85×) over the country average.

Where do Dirty Jobs with Mike Rowe fans live in United States?

Dirty Jobs with Mike Rowe fans in United States are most concentrated in California (reach 22,640), Texas (reach 18,198), and Florida (reach 15,172). These three regions account for the largest share of the active audience.

What other brands do Dirty Jobs with Mike Rowe fans also like?

Beyond Dirty Jobs with Mike Rowe itself, the audience over-indexes on BFGoodrich (40.6×), Indianapolis Motor Speedway (12.85×), Hobby Lobby (3.15×), and Diaper bag (5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dirty Jobs with Mike Rowe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.