Trophy Truck Audience in United States

Trophy Truck logo

Trophy Truck has an estimated audience of 426,855 people in United States. 5.1% are female, 94.9% are male, average age 42.7. Top regions: California, Texas, Arizona. Top brand affinities: N1 road (South Africa), Keith Stanfield, Arrietty, Acoustic music, Hipster.

The average Trophy Truck fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include N1 road (South Africa), Keith Stanfield, Arrietty, with strongest over-indexing on N1 road (South Africa) (6.83× the country average). Demographically, the Trophy Truck audience skews more male with an average age of 42.7, and over-indexes on personality traits such as DIY Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Trophy Truck fans

Demographic split for Trophy Truck audience in United States
MetricValue
Female5.1%
Male94.9%
Average age42.7
Estimated audience size426,855

Audience persona

The typical Trophy Truck fan in United States is more male, around 42.7 years old, with strong DIY Mentality tendencies and a notable affinity for N1 road (South Africa).

Top regions in United States

Top regions ranked by reach for Trophy Truck in United States
RegionReachAffinity
California69,8361.49×
Texas39,6341.08×
Arizona20,1062.31×
Florida19,2670.67×
Michigan11,2591.01×
Washington10,3791.21×
North Carolina9,6210.75×
Colorado9,5321.42×
Utah9,3802.45×
Nevada9,3192.26×
New York9,3150.39×
Georgia9,2030.7×
Ohio8,3010.63×
Illinois8,2280.58×
Pennsylvania8,0840.56×
Tennessee7,6230.89×
Oregon7,4661.53×
Missouri6,5390.95×
Oklahoma6,3001.33×
Indiana6,1990.79×
Virginia5,6810.55×
Louisiana5,4801×
Wisconsin5,3250.83×
Minnesota5,2300.86×
New Jersey4,9050.45×
Idaho4,8142.25×
Alabama4,7260.79×
South Carolina4,3520.68×
Kentucky4,1850.78×
Arkansas3,5431.01×
Massachusetts3,4760.41×
Kansas3,4561.03×
New Mexico3,4231.6×
Iowa3,2370.92×
Maryland2,9230.4×
Mississippi2,3570.67×
Nebraska2,2741.06×
Connecticut2,1700.51×
Montana2,1261.8×
West Virginia1,7460.88×
Alaska1,4691.61×
Hawaii1,3640.74×
Wyoming1,3322.1×
South Dakota1,0491.06×
Maine1,0310.67×
New Hampshire1,0280.61×
North Dakota8340.95×
Vermont5660.76×
Rhode Island4560.34×
Washington, District of Columbia4360.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trophy Truck audience
BrandAffinityCategory
N1 road (South Africa)6.83×Travel & Leisure
Keith Stanfield10.44×Movies & TV
Arrietty20×Movies & TV
Acoustic music5.71×Music & Radio
Hipster11.93×Politics & Society
Notre Dame Fighting Irish football6.09×Sports
Who Wants to Be a Millionaire?10.1×Movies & TV
Ub Iwerks31.55×Literature
Vocal harmony4.78×Music & Radio
Product design2.02×Business & Career
Irrigation sprinkler9.74×Home & Garden
Omaha Storm Chasers19.02×Sports
Elsword15.93×Games
Electrolyte4.53×Health
Graham Greene5.84×Literature
English breakfast tea17.67×Food & Beverages
Governor of Michigan6.86×Politics & Society
edureka32.94×Business & Career
Ian Bremmer15.9×Politics & Society
Hog Hunting3.05×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trophy Truck audience
TraitClusterScore
DIY MentalityTHRILL2.6
Risk AppetiteTHRILL2.53
Luxury OrientationPREMIUM2.52
Need for SecurityCONSERVATISM1.95
Family OrientationCONSERVATISM1.83
Quality AwarenessPREMIUM1.79

Worldwide distribution

Worldwide audience distribution share by country for Trophy Truck
CountryShare
United States77.2%
Australia6.3%
Mexico3.7%

See Trophy Truck audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Trophy Truck have in United States?

Trophy Truck has an estimated audience of 426,855 people in United States, concentrated in California and Texas.

What is the gender split and age of Trophy Truck fans?

5.1% of Trophy Truck fans are female, 94.9% are male, with an average age of 42.7 years.

Which brands do Trophy Truck fans like most?

Trophy Truck fans show strongest brand affinity for N1 road (South Africa) (6.83×), Keith Stanfield (10.44×), and Arrietty (20×) over the country average.

Where do Trophy Truck fans live in United States?

Trophy Truck fans in United States are most concentrated in California (reach 69,836), Texas (reach 39,634), and Arizona (reach 20,106). These three regions account for the largest share of the active audience.

What other brands do Trophy Truck fans also like?

Beyond Trophy Truck itself, the audience over-indexes on Keith Stanfield (10.44×), Arrietty (20×), Acoustic music (5.71×), and Hipster (11.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trophy Truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.