Mint 400 Audience in United States

Mint 400 logo

Mint 400 has an estimated audience of 410,156 people in United States. 5.6% are female, 94.4% are male, average age 43.9. Top regions: California, Nevada, Arizona. Top brand affinities: Minnesota, Urban Outfitters, Sinaloa, Pro-Ject, Keith Stanfield.

The average Mint 400 fan in United States is 43.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Nevada, Arizona. Top brand affinities include Minnesota, Urban Outfitters, Sinaloa, with strongest over-indexing on Minnesota (8.48× the country average). Demographically, the Mint 400 audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of Mint 400 fans

Demographic split for Mint 400 audience in United States
MetricValue
Female5.6%
Male94.4%
Average age43.9
Estimated audience size410,156

Audience persona

The typical Mint 400 fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Mint 400 in United States
RegionReachAffinity
California85,5521.9×
Nevada72,34918.24×
Arizona25,0472.99×
Utah10,4892.86×
Texas10,3790.29×
Colorado7,3621.14×
Michigan6,9790.65×
Florida5,9580.21×
Washington5,1240.62×
Oregon4,6901×
Wisconsin4,5280.73×
Ohio4,4710.35×
New York4,4620.19×
North Carolina4,0300.33×
Illinois3,5740.26×
Georgia2,9350.23×
Pennsylvania2,7490.2×
Minnesota2,7420.47×
Idaho2,6871.31×
Tennessee2,6650.32×
Indiana2,6330.35×
Virginia2,4080.24×
Missouri2,0190.31×
Montana1,8601.63×
New Mexico1,8110.88×
New Jersey1,7470.17×
Massachusetts1,6460.2×
Kansas1,5360.48×
Louisiana1,5350.29×
South Carolina1,5200.25×
Oklahoma1,5000.33×
Kentucky1,4140.28×
South Dakota1,3261.4×
Alabama1,2500.22×
Maryland1,1520.16×
Iowa1,0930.32×
Alaska1,0671.22×
Nebraska1,0540.51×
Arkansas1,0220.3×
Wyoming1,0091.66×
Mississippi1,0070.3×
Hawaii9950.56×
Connecticut9570.23×
West Virginia8910.47×
New Hampshire8320.51×
North Dakota7940.94×
Maine6610.45×
Rhode Island6140.47×
Vermont5580.77×
Delaware5080.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mint 400 audience
BrandAffinityCategory
Minnesota8.48×Travel & Leisure
Urban Outfitters3.69×Shopping
Sinaloa7.05×Travel & Leisure
Pro-Ject6.53×Music & Radio
Keith Stanfield10.01×Movies & TV
Nebraska4.07×Travel & Leisure
Product design2.9×Business & Career
Arrietty20×Movies & TV
Alaska2.16×Travel & Leisure
N1 road (South Africa)5.14×Travel & Leisure
Life of Pi11.46×Movies & TV
Justice3.1×Politics & Society
Combat sport1.72×Sports
UK garage5.66×Music & Radio
Stamp collecting4.63×Home & Garden
Sailor4.43×Travel & Leisure
Omaha Storm Chasers17.62×Sports
Notre Dame Fighting Irish football4.52×Sports
Suikoden IV27.55×Games
Tokyo Story20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mint 400 audience
TraitClusterScore
PatriotismCONSERVATISM2.37
Risk AppetiteTHRILL2.24
Family OrientationCONSERVATISM2.24
DIY MentalityTHRILL2.1
Need for SecurityCONSERVATISM1.86
Sports ActivityPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Mint 400
CountryShare
United States92.7%
Mexico2.8%
Germany1.3%

See Mint 400 audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Mint 400 have in United States?

Mint 400 has an estimated audience of 410,156 people in United States, concentrated in California and Nevada.

What is the gender split and age of Mint 400 fans?

5.6% of Mint 400 fans are female, 94.4% are male, with an average age of 43.9 years.

Which brands do Mint 400 fans like most?

Mint 400 fans show strongest brand affinity for Minnesota (8.48×), Urban Outfitters (3.69×), and Sinaloa (7.05×) over the country average.

Where do Mint 400 fans live in United States?

Mint 400 fans in United States are most concentrated in California (reach 85,552), Nevada (reach 72,349), and Arizona (reach 25,047). These three regions account for the largest share of the active audience.

What other brands do Mint 400 fans also like?

Beyond Mint 400 itself, the audience over-indexes on Urban Outfitters (3.69×), Sinaloa (7.05×), Pro-Ject (6.53×), and Keith Stanfield (10.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mint 400. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.