Rascasse Audience Intelligence

Mint 400 Audience in United States

A data profile of the people who buy, follow and care about Mint 400 in United States — modelled from more than twelve digital signal sources. Mint 400 has an estimated audience of 410,092 people in United States.

#92among Motorsport in United States#509among Event in United States#4070in Sports

The average Mint 400 fan in United States is 43.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Nevada, Arizona.

Top brand affinities include Ford Expedition, Discount Tire, BFGoodrich, with strongest over-indexing on Ford Expedition (38.98× the country average).

Demographically, the Mint 400 audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mint 400 fan in United States is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Ford Expedition.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mint 400 profile in United States.

Audience size
410K
in United States
Gender
5.6%♀
94.4% male
Age
43.9
average years
Country rank
#41042
Event in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mint 400 fans

5.6% are female, 94.4% are male, average age 43.9.

Fig. 02

Gender split

5.6%
Female
94.4%
Male
Demographic split for Mint 400 audience in United States
MetricValue
Female5.6%
Male94.4%
Average age43.9
Estimated audience size410,092
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Mint 400 audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3920%
40-4930%
50+26%
Fig. 04

Worldwide distribution

92.8%

of the worldwide Mint 400 audience comes from United States.

Worldwide audience distribution share by country for Mint 400
CountryShare
United States92.8%
Mexico2.8%
Germany1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mint 400 audience in United States is strongest.

Fig. 05

Top regions by affinity

Mint 400 fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~70K17.59×
02Arizona~20K2.78×
03Utah~9K2.43×
04California~80K1.81×
05Montana~1K1.26×
06Wyoming<1K1.22×
07Idaho~2K1.21×
08South Dakota~1K1.08×
09Colorado~7K1.07×
10Alaska<1K1.07×
11New Mexico~2K1.02×
12North Dakota<1K0.98×
13Oregon~5K0.97×
14Delaware~1K0.90×
15Rhode Island~1K0.89×
16West Virginia~2K0.88×
17Hawaii~2K0.88×
18New Hampshire~1K0.88×
19Maine~1K0.88×
20Nebraska~2K0.86×
21Washington, District of Columbia~1K0.86×
22Mississippi~3K0.85×
23Arkansas~3K0.83×
24Kansas~3K0.81×
25Iowa~3K0.80×
26Wisconsin~5K0.78×
27Louisiana~4K0.78×
28Oklahoma~4K0.78×
29Connecticut~3K0.78×
30Kentucky~4K0.77×
31Alabama~4K0.76×
32Washington~6K0.75×
33South Carolina~4K0.73×
34Maryland~5K0.72×
35Michigan~8K0.71×
36Missouri~5K0.70×
37Minnesota~4K0.70×
38Indiana~5K0.68×
39Tennessee~6K0.67×
40Massachusetts~5K0.66×
41New Jersey~7K0.63×
42Virginia~6K0.61×
43North Carolina~7K0.59×
44Georgia~7K0.58×
45Ohio~7K0.58×
46Pennsylvania~8K0.56×
47Illinois~7K0.54×
48New York~10K0.46×
49Florida~10K0.45×
50Texas~20K0.44×
Fig. 06

Affinity by region

Affinity by region — Mint 400, United States
0.44×1.00×17.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mint 400 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mint 400 audience
#·InterestCategoryAffinity×
01BFGoodrichCars & Mobility54.56×
02Ford ExpeditionCars & Mobility38.98×
03Suzuki JimnyCars & Mobility36.95×
04Dakar RallySports28.98×
05Compact sport utility vehicleCars & Mobility23.96×
06SupermotoCars & Mobility22.85×
07Mud boggingSports16.71×
08Radio-controlled carKids & Family16.55×
09MakitaHome & Garden13.15×
10CarcareCars & Mobility12.04×
11Discount TireShopping9.46×
12Auto showCars & Mobility9.41×
13Motorcycle helmetCars & Mobility9.24×
14Antique carCars & Mobility9.01×
15Motorcycle accessoriesCars & Mobility7.72×
16Obsessed (2009 film)Movies & TV7.68×
17Extreme sportSports6.99×
18Advance Auto PartsCars & Mobility5.82×
19O'Reilly Auto PartsCars & Mobility5.35×
20AutoZoneCars & Mobility4.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mint 400 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mint 400 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.99×
Risk AppetiteTHRILL3.39×
Need for SecurityCONSERVATISM2.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mint 400 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
SpiritualityBALANCE0.75×
Healthy LifestyleBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mint 400 have in United States?

Mint 400 has an estimated audience of 410,092 people in United States, concentrated in California and Nevada.

02

What is the gender split and age of Mint 400 fans?

5.6% of Mint 400 fans are female, 94.4% are male, with an average age of 43.9 years.

03

Which brands do Mint 400 fans like most?

Mint 400 fans show strongest brand affinity for Ford Expedition (38.98×), Discount Tire (9.46×), and BFGoodrich (54.56×) over the country average.

04

Where do Mint 400 fans live in United States?

Mint 400 fans in United States are most concentrated in California (reach ~80K), Nevada (reach ~70K), and Arizona (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mint 400 fans also like?

Beyond Mint 400 itself, the audience over-indexes on Discount Tire (9.46×), BFGoodrich (54.56×), Radio-controlled car (16.55×), and Supermoto (22.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Mint 400 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mint 400. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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