Rascasse Audience Intelligence

Road traffic safety Audience in United States

A data profile of the people who buy, follow and care about Road traffic safety in United States — modelled from more than twelve digital signal sources. Road traffic safety has an estimated audience of 2,246,670 people in United States.

#5946among Topic in United States#442in Cars & Mobility

The average Road traffic safety fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hardware store, Nonprofit organization, Microwave oven, with strongest over-indexing on Hardware store (2.22× the country average).

Demographically, the Road traffic safety audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

The typical Road traffic safety fan in United States is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Hardware store.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Road traffic safety profile in United States.

Audience size
2.2M
in United States
Gender
55.6%♀
44.4% male
Age
40.5
average years
Country rank
#12964
Topic in United States
Fig. 01

Search interest · 12-month trend

-91%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Road traffic safety fans

55.6% are female, 44.4% are male, average age 40.5.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Road traffic safety audience in United States
MetricValue
Female55.6%
Male44.4%
Average age40.5
Estimated audience size2,246,670
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Road traffic safety audience in United States
Age bracketShare%
16-1922%
20-2915%
30-3915%
40-4921%
50+27%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Road traffic safety audience comes from United States.

Worldwide audience distribution share by country for Road traffic safety
CountryShare
United States17.5%
Australia7.5%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Road traffic safety audience in United States is strongest.

Fig. 05

Top regions by affinity

Road traffic safety fans by region: top regions in United States
#RegionReachAffinity×
01Montana~8K1.23×
02Delaware~8K1.23×
03Kentucky~30K1.22×
04Rhode Island~8K1.16×
05West Virginia~10K1.13×
06Maine~9K1.13×
07Hawaii~10K1.11×
08New Hampshire~10K1.11×
09Idaho~10K1.09×
10Washington, District of Columbia~7K1.07×
11New Mexico~10K1.06×
12Nebraska~10K1.06×
13Mississippi~20K1.05×
14Arkansas~20K1.03×
15Iowa~20K1.01×
16Kansas~20K1.01×
17Louisiana~30K0.99×
18Oklahoma~20K0.99×
19Connecticut~20K0.98×
20Nevada~20K0.98×
21Utah~20K0.98×
22Alabama~30K0.97×
23South Carolina~30K0.96×
24Oregon~20K0.96×
25Indiana~40K0.95×
26Missouri~30K0.95×
27Wisconsin~30K0.95×
28Minnesota~30K0.95×
29Tennessee~40K0.94×
30Maryland~40K0.94×
31Colorado~30K0.94×
32Virginia~50K0.93×
33Arizona~40K0.93×
34Massachusetts~40K0.93×
35Michigan~50K0.92×
36New Jersey~50K0.92×
37Washington~40K0.92×
38Georgia~60K0.91×
39Ohio~60K0.91×
40North Carolina~60K0.91×
41Pennsylvania~70K0.90×
42Illinois~70K0.89×
43New York~100K0.86×
44Florida~100K0.85×
45Texas~200K0.82×
46California~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Road traffic safety, United States
0.76×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Road traffic safety audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Road traffic safety audience
#·InterestCategoryAffinity×
01Contactless paymentBusiness & Career4.87×
02PoliticoPolitics & Society3.18×
03Sustainable energyHome & Garden2.68×
04Microwave ovenHome & Garden2.53×
05Home insuranceBusiness & Career2.39×
06Renewable energyBusiness & Career2.29×
07Life insuranceBusiness & Career2.28×
08Health insuranceBusiness & Career2.28×
09Discount TireShopping2.24×
10Hardware storeHome & Garden2.22×
11Solar energyHome & Garden2.05×
12Real propertyHome & Garden1.91×
13FedExBusiness & Career1.89×
14Charitable organizationPolitics & Society1.88×
15PharmacyBusiness & Career1.86×
16Vehicle insuranceCars & Mobility1.85×
17United Parcel ServiceBusiness & Career1.81×
18Used carCars & Mobility1.69×
19Nonprofit organizationPolitics & Society1.59×
20TraditionPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Road traffic safety audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Road traffic safety audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.42×
Family OrientationCONSERVATISM2.00×
Need for SecurityCONSERVATISM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Road traffic safety audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.52×
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Road traffic safety have in United States?

Road traffic safety has an estimated audience of 2,246,670 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Road traffic safety fans?

55.6% of Road traffic safety fans are female, 44.4% are male, with an average age of 40.5 years.

03

Which brands do Road traffic safety fans like most?

Road traffic safety fans show strongest brand affinity for Hardware store (2.22×), Nonprofit organization (1.59×), and Microwave oven (2.53×) over the country average.

04

Where do Road traffic safety fans live in United States?

Road traffic safety fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Road traffic safety fans also like?

Beyond Road traffic safety itself, the audience over-indexes on Nonprofit organization (1.59×), Microwave oven (2.53×), Sustainable energy (2.68×), and Life insurance (2.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Road traffic safety audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Road traffic safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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