Browser extension Audience in United States

Browser extension has an estimated audience of 778,027 people in United States. 48.4% are female, 51.6% are male, average age 49.9. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Information privacy, Indeed.com, Autism Awareness.

The average Browser extension fan in United States is 49.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Information privacy, with strongest over-indexing on Capital One (6.7× the country average). Demographically, the Browser extension audience skews balanced with an average age of 49.9, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Browser extension fans

Demographic split for Browser extension audience in United States
MetricValue
Female48.4%
Male51.6%
Average age49.9
Estimated audience size778,027

Audience persona

The typical Browser extension fan in United States is balanced, around 49.9 years old, with strong Sustainability tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Browser extension in United States
RegionReachAffinity
California89,5141.05×
Texas69,7381.04×
Florida60,4181.15×
New York47,6041.09×
Pennsylvania25,9220.99×
Georgia25,7261.07×
Illinois25,2670.97×
North Carolina24,1901.03×
Virginia23,5491.24×
Ohio22,0840.92×
Washington20,1351.29×
New Jersey18,6510.94×
Michigan18,1200.89×
Tennessee15,2390.98×
Massachusetts15,2350.99×
Arizona14,2940.9×
Missouri13,7171.09×
Maryland13,3541×
Indiana12,4290.87×
Colorado12,0930.99×
Oregon11,2431.26×
Minnesota11,1301×
Louisiana10,9511.09×
Kentucky10,8551.11×
South Carolina10,2350.87×
Wisconsin10,0720.86×
Alabama9,4090.87×
Oklahoma9,3841.09×
Nevada9,2611.23×
Utah7,1231.02×
Kansas6,3571.04×
Connecticut6,1750.79×
Mississippi5,8740.92×
Arkansas5,3870.84×
Iowa5,3500.83×
Idaho4,6221.18×
Nebraska3,6600.94×
West Virginia3,5980.99×
New Mexico3,5150.9×
New Hampshire3,0931.01×
Hawaii3,0360.91×
Washington, District of Columbia2,3341×
Maine2,2390.8×
Montana1,9050.88×
Alaska1,8731.13×
Rhode Island1,8670.75×
North Dakota1,7001.06×
South Dakota1,6120.9×
Vermont1,5911.17×
Delaware1,5600.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Browser extension audience
BrandAffinityCategory
Capital One6.7×Business & Career
Google Maps6.43×Internet & Social Media
Information privacy45.1×Technology & Electronics
Indeed.com6.04×Business & Career
Autism Awareness11.87×Health
Diabetes mellitus awareness8.02×Health
Google News5.64×News
Kia Sportage20×Cars & Mobility
CarGurus5.53×Cars & Mobility
Singer-songwriter3.79×Music & Radio
Microblogging8.18×Technology & Electronics
Enterprise Rent-A-Car5.32×Cars & Mobility
DeviantArt5.69×Internet & Social Media
Diane Keaton4.95×Movies & TV
Circle K5.52×Shopping
Beetlejuice3.76×Movies & TV
DuckDuckGo6.99×Internet & Social Media
AccuWeather4.82×Home & Garden
Apple Store5.63×Shopping
Income tax8.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Browser extension audience
TraitClusterScore
SustainabilityBALANCE1.45
IndividualismJOY1.23
Need for SecurityCONSERVATISM1.23
Early Adopter MentalityPOWER1.18
Quality AwarenessPREMIUM1.18
Risk AppetiteTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Browser extension
CountryShare
United States73.3%
United Kingdom5.4%
Germany4.7%

See Browser extension audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Browser extension have in United States?

Browser extension has an estimated audience of 778,027 people in United States, concentrated in California and Texas.

What is the gender split and age of Browser extension fans?

48.4% of Browser extension fans are female, 51.6% are male, with an average age of 49.9 years.

Which brands do Browser extension fans like most?

Browser extension fans show strongest brand affinity for Capital One (6.7×), Google Maps (6.43×), and Information privacy (45.1×) over the country average.

Where do Browser extension fans live in United States?

Browser extension fans in United States are most concentrated in California (reach 89,514), Texas (reach 69,738), and Florida (reach 60,418). These three regions account for the largest share of the active audience.

What other brands do Browser extension fans also like?

Beyond Browser extension itself, the audience over-indexes on Google Maps (6.43×), Information privacy (45.1×), Indeed.com (6.04×), and Autism Awareness (11.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Browser extension. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.