Don Quixote Audience in United States

Don Quixote logo

Don Quixote has an estimated audience of 3,159,641 people in United States. 50.7% are female, 49.3% are male, average age 40.6. Top regions: California, Hawaii, Texas. Top brand affinities: Nationality, Home construction, Panama, Sailor, Google Analytics.

The average Don Quixote fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Hawaii, Texas. Top brand affinities include Nationality, Home construction, Panama, with strongest over-indexing on Nationality (4.4× the country average). Demographically, the Don Quixote audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Novel

Demographics of Don Quixote fans

Demographic split for Don Quixote audience in United States
MetricValue
Female50.7%
Male49.3%
Average age40.6
Estimated audience size3,159,641

Audience persona

The typical Don Quixote fan in United States is balanced, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Don Quixote in United States
RegionReachAffinity
California412,7981.19×
Hawaii312,68423.02×
Texas177,5990.65×
New York135,8930.77×
Florida124,8580.58×
Illinois63,9810.61×
Washington56,9810.9×
Pennsylvania54,3010.51×
Virginia50,7520.66×
Georgia48,9620.5×
North Carolina48,7950.51×
New Jersey46,9510.58×
Ohio43,7360.45×
Massachusetts42,8610.69×
Arizona41,3540.64×
Michigan38,7520.47×
Colorado32,0570.64×
Indiana31,9850.55×
Maryland31,6360.58×
Tennessee28,9300.46×
Oregon26,6730.74×
Missouri25,6040.5×
Minnesota24,4880.54×
Wisconsin22,2650.47×
Oklahoma21,3890.61×
Nevada20,6310.68×
Alabama19,8780.45×
Utah19,8300.7×
South Carolina19,5790.41×
Connecticut18,0160.57×
Kentucky17,6240.44×
Louisiana16,2230.4×
Kansas13,2330.53×
Arkansas11,9190.46×
Iowa11,8540.46×
New Hampshire9,9680.8×
New Mexico9,5090.6×
Mississippi9,2620.36×
Idaho8,4350.53×
Nebraska7,6670.48×
Washington, District of Columbia6,4200.68×
West Virginia5,8410.4×
Maine5,8090.51×
Rhode Island5,4520.54×
Alaska4,8170.71×
Montana4,1230.47×
Delaware3,6140.41×
Vermont2,7440.49×
South Dakota2,5570.35×
North Dakota2,5310.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Don Quixote audience
BrandAffinityCategory
Nationality4.4×Politics & Society
Home construction1.72×Home & Garden
Panama2.17×Travel & Leisure
Sailor2.22×Travel & Leisure
Google Analytics2.05×Internet & Social Media
Sears1.71×Shopping
JTV (Indonesia)1.92×
Sub Zero (Official)3.37×Literature
Necktie1.7×Fashion & Accessoires
Grand Prairie, Texas2.48×Travel & Leisure
Dental hygienist2.15×Health
EShakti3.16×Shopping
Isabela (province)3.58×
Hypertext1.5×Technology & Electronics
Voltron: Legendary Defender3.89×Movies & TV
Lebanese cuisine1.85×Food & Beverages
Magazine (band)1.55×Music & Radio
Software widget3.47×Technology & Electronics
Enfamil1.54×Kids & Family
MeatEater1.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Don Quixote audience
TraitClusterScore
Need for SecurityCONSERVATISM2.72
PatriotismCONSERVATISM1.94
SustainabilityBALANCE1.74
Quality AwarenessPREMIUM1.74
TravellingTHRILL1.52
SpiritualityBALANCE1.44

Worldwide distribution

Worldwide audience distribution share by country for Don Quixote
CountryShare
Japan63.1%
United States6.4%
China5.5%

See Don Quixote audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does Don Quixote have in United States?

Don Quixote has an estimated audience of 3,159,641 people in United States, concentrated in California and Hawaii.

What is the gender split and age of Don Quixote fans?

50.7% of Don Quixote fans are female, 49.3% are male, with an average age of 40.6 years.

Which brands do Don Quixote fans like most?

Don Quixote fans show strongest brand affinity for Nationality (4.4×), Home construction (1.72×), and Panama (2.17×) over the country average.

Where do Don Quixote fans live in United States?

Don Quixote fans in United States are most concentrated in California (reach 412,798), Hawaii (reach 312,684), and Texas (reach 177,599). These three regions account for the largest share of the active audience.

What other brands do Don Quixote fans also like?

Beyond Don Quixote itself, the audience over-indexes on Home construction (1.72×), Panama (2.17×), Sailor (2.22×), and Google Analytics (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Don Quixote. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.