James Harrison (American football) Audience in United States

James Harrison (American football) logo

James Harrison (American football) has an estimated audience of 591,434 people in United States. 38.3% are female, 61.7% are male, average age 33.6. Top regions: Pennsylvania, California, Texas. Top brand affinities: Lambeau Field, Peyton Manning, Ohio State University, Antivirus software, Planet Fitness.

The average James Harrison (American football) fan in United States is 33.6 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Texas. Top brand affinities include Lambeau Field, Peyton Manning, Ohio State University, with strongest over-indexing on Lambeau Field (73.47× the country average). Demographically, the James Harrison (American football) audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of James Harrison (American football) fans

Demographic split for James Harrison (American football) audience in United States
MetricValue
Female38.3%
Male61.7%
Average age33.6
Estimated audience size591,434

Audience persona

The typical James Harrison (American football) fan in United States is more male, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Lambeau Field.

Top regions in United States

Top regions ranked by reach for James Harrison (American football) in United States
RegionReachAffinity
Pennsylvania52,7962.65×
California49,6710.76×
Texas49,3640.97×
Florida36,4160.91×
Ohio34,0371.87×
New York29,9760.91×
Georgia21,9621.21×
North Carolina21,3531.2×
Illinois19,4750.99×
Virginia18,3561.27×
Michigan15,9301.03×
New Jersey14,5930.97×
Maryland14,1671.39×
Tennessee12,8111.08×
Massachusetts11,4850.99×
South Carolina11,1791.26×
Indiana10,9641.01×
Missouri9,576
Louisiana9,3651.23×
Washington9,0970.77×
Arizona8,6490.72×
Kentucky8,5771.16×
Alabama7,7520.94×
Colorado7,5680.81×
Wisconsin7,2060.81×
Minnesota6,5740.78×
Oklahoma6,0730.92×
Connecticut5,8050.98×
Mississippi5,7821.19×
West Virginia4,9641.8×
Kansas4,9581.06×
Nevada4,9400.86×
Iowa4,7560.98×
Oregon4,7170.7×
Arkansas4,6790.96×
Utah3,3960.64×
Nebraska2,6310.89×
Hawaii2,4020.94×
Idaho2,0900.7×
Washington, District of Columbia2,0351.14×
New Mexico1,9970.67×
Rhode Island1,9081.01×
New Hampshire1,8840.81×
Delaware1,7881.1×
Maine1,5240.72×
Montana1,3940.85×
South Dakota1,0490.77×
North Dakota1,0210.84×
Alaska6490.51×
Vermont6310.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for James Harrison (American football) audience
BrandAffinityCategory
Lambeau Field73.47×Sports
Peyton Manning31.13×Sports
Ohio State University12.79×Business & Career
Antivirus software24.04×Technology & Electronics
Planet Fitness4.21×Sports
Pittsburgh Steelers6.14×Sports
Aaron Rodgers5.68×Sports
Bachelor in Paradise (TV series)16.45×Movies & TV
Diaper bag5.63×Kids & Family
Diabetes mellitus awareness5.54×Health
Auburn Tigers football9.65×Sports
Remember the Titans15.17×Movies & TV
Bass guitar3.79×Music & Radio
Singer-songwriter2.98×Music & Radio
Wisconsin Badgers football11.75×Sports
Eli Manning12.27×Sports
Microblogging5.68×Technology & Electronics
Ohio State Buckeyes football7.52×Sports
Houston Astros5.2×Sports
Autism Awareness5.68×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by James Harrison (American football) audience
TraitClusterScore
Luxury OrientationPREMIUM1.64
Need for SecurityCONSERVATISM1.46
Risk AppetiteTHRILL1.37
Career OrientationPOWER1.2
Sports ActivityPOWER1.11
LGBTQ+ IdentityOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for James Harrison (American football)
CountryShare
United States75.8%
Germany3.7%
Canada3.6%

See James Harrison (American football) audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does James Harrison (American football) have in United States?

James Harrison (American football) has an estimated audience of 591,434 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of James Harrison (American football) fans?

38.3% of James Harrison (American football) fans are female, 61.7% are male, with an average age of 33.6 years.

Which brands do James Harrison (American football) fans like most?

James Harrison (American football) fans show strongest brand affinity for Lambeau Field (73.47×), Peyton Manning (31.13×), and Ohio State University (12.79×) over the country average.

Where do James Harrison (American football) fans live in United States?

James Harrison (American football) fans in United States are most concentrated in Pennsylvania (reach 52,796), California (reach 49,671), and Texas (reach 49,364). These three regions account for the largest share of the active audience.

What other brands do James Harrison (American football) fans also like?

Beyond James Harrison (American football) itself, the audience over-indexes on Peyton Manning (31.13×), Ohio State University (12.79×), Antivirus software (24.04×), and Planet Fitness (4.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for James Harrison (American football). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.