Rascasse Audience Intelligence

Airfarewatchdog Audience in United States

A data profile of the people who buy, follow and care about Airfarewatchdog in United States — modelled from more than twelve digital signal sources. Airfarewatchdog has an estimated audience of 502,372 people in United States.

#1181among Website / Newspaper / Magazine in United States#2939in Travel & Leisure

The average Airfarewatchdog fan in United States is 46.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Avast!, Eurostar, CheapOair, with strongest over-indexing on Avast! (55.71× the country average).

Demographically, the Airfarewatchdog audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Airfarewatchdog fan in United States is more female, around 46.5 years old, with strong Travelling tendencies and a notable affinity for Avast!.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Airfarewatchdog profile in United States.

Audience size
502K
in United States
Gender
64.9%♀
35.1% male
Age
46.5
average years
Country rank
#36540
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Airfarewatchdog

64.9% are female, 35.1% are male, average age 46.5.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Airfarewatchdog audience in United States
MetricValue
Female64.9%
Male35.1%
Average age46.5
Estimated audience size502,372
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Airfarewatchdog audience in United States
Age bracketShare%
16-197%
20-2910%
30-3917%
40-4934%
50+32%
Fig. 04

Worldwide distribution

86.1%

of the worldwide Airfarewatchdog audience comes from United States.

Worldwide audience distribution share by country for Airfarewatchdog
CountryShare
United States86.1%
United Kingdom4.9%
India2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Airfarewatchdog audience in United States is strongest.

Fig. 05

Top regions by affinity

Airfarewatchdog fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~10K1.48×
02Georgia~20K1.33×
03Hawaii~3K1.25×
04Utah~6K1.22×
05Colorado~9K1.14×
06Arkansas~5K1.13×
07Arizona~10K1.12×
08Idaho~3K1.12×
09Oregon~6K1.10×
10Ohio~20K1.06×
11Wisconsin~8K1.06×
12Iowa~4K1.06×
13Michigan~10K1.05×
14New Jersey~10K1.05×
15Montana~1K1.04×
16Alaska~1K1.04×
17North Dakota~1K1.04×
18Vermont<1K1.04×
19Washington~10K1.03×
20South Carolina~8K1.01×
21Nebraska~3K1.00×
22North Carolina~20K0.99×
23Delaware~1K0.99×
24Nevada~5K0.98×
25Maine~2K0.98×
26Massachusetts~10K0.97×
27Maryland~8K0.97×
28Kansas~4K0.97×
29Washington, District of Columbia~1K0.97×
30South Dakota~1K0.97×
31Florida~30K0.96×
32Alabama~7K0.96×
33New Hampshire~2K0.95×
34Missouri~8K0.94×
35Rhode Island~2K0.94×
36Illinois~20K0.93×
37Tennessee~9K0.92×
38Oklahoma~5K0.92×
39New York~30K0.90×
40Pennsylvania~20K0.90×
41New Mexico~2K0.90×
42West Virginia~2K0.90×
43California~50K0.89×
44Mississippi~4K0.89×
45Texas~40K0.88×
46Virginia~10K0.88×
47Louisiana~6K0.88×
48Connecticut~4K0.88×
49Kentucky~6K0.87×
50Indiana~8K0.86×
Fig. 06

Affinity by region

Affinity by region — Airfarewatchdog, United States
0.86×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Airfarewatchdog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Airfarewatchdog audience
#·InterestCategoryAffinity×
01Ford GalaxieCars & Mobility111.47×
02Sharp AquosTechnology & Electronics74.06×
03EurostarCars & Mobility68.89×
04Avast!Technology & Electronics55.71×
05AIDA CruisesTravel & Leisure52.02×
06TUI CruisesTravel & Leisure47.65×
07P&O CruisesTravel & Leisure45.09×
08Bluegreen VacationsTravel & Leisure41.89×
09Antivirus softwareTechnology & Electronics26.76×
10Bordeaux wineFood & Beverages23.71×
11CheapOairTravel & Leisure20.00×
12Will PoulterMovies & TV20.00×
13Key FoodShopping20.00×
14LouvreTravel & Leisure20.00×
15Paperless PostShopping20.00×
16Anjelica HustonMovies & TV19.76×
17Bachelor in Paradise (TV series)Movies & TV15.27×
18TransUnionTechnology & Electronics13.75×
19Bank of AmericaBusiness & Career4.04×
20The UPS StoreShopping3.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Airfarewatchdog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Airfarewatchdog audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.47×
Quality AwarenessPREMIUM1.98×
Community OrientationOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Airfarewatchdog audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
Social Media UsageJOY0.78×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Airfarewatchdog have in United States?

Airfarewatchdog has an estimated audience of 502,372 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Airfarewatchdog fans?

64.9% of Airfarewatchdog fans are female, 35.1% are male, with an average age of 46.5 years.

03

Which brands do Airfarewatchdog fans like most?

Airfarewatchdog fans show strongest brand affinity for Avast! (55.71×), Eurostar (68.89×), and CheapOair (20×) over the country average.

04

Where do Airfarewatchdog fans live in United States?

Airfarewatchdog fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Airfarewatchdog fans also like?

Beyond Airfarewatchdog itself, the audience over-indexes on Eurostar (68.89×), CheapOair (20×), Ford Galaxie (111.47×), and Antivirus software (26.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Airfarewatchdog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Airfarewatchdog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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