Airfarewatchdog Audience in United States

Airfarewatchdog has an estimated audience of 504,282 people in United States. 64.9% are female, 35.1% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: Avast!, P&O Cruises, Eurostar, CheapOair, TUI Cruises.

The average Airfarewatchdog fan in United States is 46.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Avast!, P&O Cruises, Eurostar, with strongest over-indexing on Avast! (51.49× the country average). Demographically, the Airfarewatchdog audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of Airfarewatchdog fans

Demographic split for Airfarewatchdog audience in United States
MetricValue
Female64.9%
Male35.1%
Average age46.5
Estimated audience size504,282

Audience persona

The typical Airfarewatchdog fan in United States is more female, around 46.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Avast!.

Top regions in United States

Top regions ranked by reach for Airfarewatchdog in United States
RegionReachAffinity
California52,6940.95×
Texas40,7290.94×
Florida32,7590.96×
New York26,8490.95×
Georgia22,5201.45×
Ohio17,1381.1×
Illinois16,4430.98×
North Carolina16,4311.08×
Pennsylvania15,7460.93×
Michigan14,5291.1×
New Jersey14,3581.12×
Minnesota12,1791.69×
Arizona12,0731.17×
Washington11,1051.1×
Virginia10,7350.87×
Massachusetts9,7790.98×
Colorado9,4251.19×
Tennessee9,1950.91×
Wisconsin8,5401.13×
Maryland8,4250.97×
South Carolina7,5981×
Indiana7,4620.81×
Missouri7,3430.9×
Alabama6,4780.92×
Oregon6,3791.1×
Utah5,6821.26×
Arkansas5,6321.36×
Oklahoma5,1000.91×
Nevada5,0661.04×
Louisiana4,9410.76×
Kentucky4,8850.77×
Iowa4,5331.09×
Connecticut4,1120.81×
Kansas3,7600.95×
Hawaii3,1921.47×
Idaho2,9831.18×
Mississippi2,9740.72×
Nebraska2,6071.03×
New Hampshire1,7570.88×
Maine1,7470.97×
New Mexico1,6600.66×
Montana1,5741.12×
Washington, District of Columbia1,4290.94×
West Virginia1,3570.58×
Delaware1,3350.96×
Rhode Island1,1820.74×
Alaska1,0961.02×
North Dakota9180.89×
Vermont8600.97×
South Dakota8320.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Airfarewatchdog audience
BrandAffinityCategory
Avast!51.49×Technology & Electronics
P&O Cruises94.9×Travel & Leisure
Eurostar75.54×Cars & Mobility
CheapOair20×Travel & Leisure
TUI Cruises82.81×Travel & Leisure
AIDA Cruises78.75×Travel & Leisure
Antivirus software25.76×Technology & Electronics
Will Poulter20×Movies & TV
Ford Galaxie99.71×Cars & Mobility
Luxury Travel14.71×Travel & Leisure
Bank of America4.51×Business & Career
Planet Fitness4.47×Sports
Sharp Aquos100.76×Technology & Electronics
Key Food17.89×Shopping
Louvre20×Travel & Leisure
Bordeaux wine23.04×Food & Beverages
Bachelor in Paradise (TV series)15.24×Movies & TV
Cessna23.43×Cars & Mobility
Bluegreen Vacations35.27×Travel & Leisure
Bass guitar3.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Airfarewatchdog audience
TraitClusterScore
Luxury OrientationPREMIUM3.6
TravellingTHRILL2.42
Quality AwarenessPREMIUM1.91
Design AffinityPREMIUM1.34
CreativityOPEN1.23
Community OrientationOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for Airfarewatchdog
CountryShare
United States86.0%
United Kingdom4.9%
India2.5%

See Airfarewatchdog audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Airfarewatchdog have in United States?

Airfarewatchdog has an estimated audience of 504,282 people in United States, concentrated in California and Texas.

What is the gender split and age of Airfarewatchdog fans?

64.9% of Airfarewatchdog fans are female, 35.1% are male, with an average age of 46.5 years.

Which brands do Airfarewatchdog fans like most?

Airfarewatchdog fans show strongest brand affinity for Avast! (51.49×), P&O Cruises (94.9×), and Eurostar (75.54×) over the country average.

Where do Airfarewatchdog fans live in United States?

Airfarewatchdog fans in United States are most concentrated in California (reach 52,694), Texas (reach 40,729), and Florida (reach 32,759). These three regions account for the largest share of the active audience.

What other brands do Airfarewatchdog fans also like?

Beyond Airfarewatchdog itself, the audience over-indexes on P&O Cruises (94.9×), Eurostar (75.54×), CheapOair (20×), and TUI Cruises (82.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Airfarewatchdog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.