Sascha Lobo Audience in Germany
Sascha Lobo has an estimated audience of 280,476 people in Germany. 52.4% are female, 47.6% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Information privacy, Satire, PurpleDiscoMachine, Tagesschau, Spiegel Online.
The average Sascha Lobo fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Information privacy, Satire, PurpleDiscoMachine, with strongest over-indexing on Information privacy (14.97× the country average). Demographically, the Sascha Lobo audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Person · Subtype: Activist
Demographics of Sascha Lobo fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 41.5 |
| Estimated audience size | 280,476 |
Audience persona
The typical Sascha Lobo fan in Germany is balanced, around 41.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Information privacy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,006 | 1.04× |
| Bayern | 46,029 | 1.02× |
| Baden-Württemberg | 38,594 | 1.01× |
| Niedersachsen | 26,138 | 0.96× |
| Berlin | 25,937 | 2.07× |
| Hessen | 22,314 | 1.04× |
| Sachsen | 12,715 | 0.92× |
| Rheinland-Pfalz | 12,200 | 0.87× |
| Schleswig-Holstein | 9,991 | 0.99× |
| Hamburg | 9,862 | 1.56× |
| Brandenburg | 7,421 | 0.85× |
| Thüringen | 5,117 | 0.72× |
| Sachsen-Anhalt | 5,034 | 0.69× |
| Mecklenburg-Vorpommern | 3,653 | 0.68× |
| Saarland | 2,318 | 0.67× |
| Bremen | 2,155 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Information privacy | 14.97× | Technology & Electronics |
| Satire | 5.52× | Literature |
| PurpleDiscoMachine | 20.89× | Music & Radio |
| Tagesschau | 2.08× | Movies & TV |
| Spiegel Online | 2.01× | News |
| Western Union | 3.73× | Business & Career |
| German television comedy | 4.88× | Movies & TV |
| RTL Television | 2.45× | Movies & TV |
| Jotex | 16.23× | Shopping |
| Free University of Berlin | 8.41× | Business & Career |
| Transfermarkt | 1.9× | Sports |
| Vacations | 1.84× | Travel & Leisure |
| Humboldt University of Berlin | 4.93× | Business & Career |
| Real property | 2.88× | Home & Garden |
| Felix Baumgartner | 2.78× | Sports |
| German language | 1.67× | Politics & Society |
| Whirlpool Corporation | 5.01× | Home & Garden |
| Freeware | 1.56× | Technology & Electronics |
| Westdeutscher Rundfunk | 2.13× | Movies & TV |
| Allgäu | 3.38× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.54 |
| Sustainability | BALANCE | 1.34 |
| Early Adopter Mentality | POWER | 1.25 |
| Indulgence | JOY | 1.22 |
| Sports Activity | POWER | 1.22 |
| DIY Mentality | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.6% |
| Austria | 3.8% |
| Switzerland | 3.0% |
See Sascha Lobo audiences in other countries
More Activist audiences in Germany
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Frequently asked questions
How many fans does Sascha Lobo have in Germany?
Sascha Lobo has an estimated audience of 280,476 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sascha Lobo fans?
52.4% of Sascha Lobo fans are female, 47.6% are male, with an average age of 41.5 years.
Which brands do Sascha Lobo fans like most?
Sascha Lobo fans show strongest brand affinity for Information privacy (14.97×), Satire (5.52×), and PurpleDiscoMachine (20.89×) over the country average.
Where do Sascha Lobo fans live in Germany?
Sascha Lobo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,006), Bayern (reach 46,029), and Baden-Württemberg (reach 38,594). These three regions account for the largest share of the active audience.
What other brands do Sascha Lobo fans also like?
Beyond Sascha Lobo itself, the audience over-indexes on Satire (5.52×), PurpleDiscoMachine (20.89×), Tagesschau (2.08×), and Spiegel Online (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sascha Lobo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.