A data profile of the people who buy, follow and care about Financial plan in United Kingdom — modelled from more than twelve digital signal sources. Financial plan has an estimated audience of 2,938,775 people in United Kingdom.
The average Financial plan fan in United Kingdom is 45.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wealth management, Investment management, Asset management, with strongest over-indexing on Wealth management (11.21× the country average).
Demographically, the Financial plan audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Financial plan fan in United Kingdom is balanced, around 45.7 years old, with strong Risk Appetite tendencies and a notable affinity for Wealth management.
The key figures that characterise the Financial plan profile in United Kingdom.
47.3% are female, 52.7% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 45.7 |
| Estimated audience size | 2,938,775 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 39% |
of the worldwide Financial plan audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 16.3% |
| United Kingdom | 4.1% |
Where the Financial plan audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.35× | |
| 02 | Yorkshire and the Humber | ~300K | 1.20× | |
| 03 | England | ~2M | 1.19× | |
| 04 | South East | ~500K | 1.17× | |
| 05 | East Midlands | ~200K | 1.08× | |
| 06 | Scotland | ~300K | 1.05× | |
| 07 | Wales | ~200K | 0.98× | |
| 08 | North East | ~100K | 0.92× | |
| 09 | South West | ~200K | 0.89× | |
| 10 | Northern Ireland | ~80K | 0.89× | |
| 11 | East of England | ~200K | 0.83× | |
| 12 | North West | ~200K | 0.76× |
The strongest cross-interests of the Financial plan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forex Online Trading | Business & Career | 12.37× | ||
| 02 | BNP Paribas | Business & Career | 12.37× | ||
| 03 | Wealth management | Business & Career | 11.21× | ||
| 04 | Asset management | Business & Career | 9.94× | ||
| 05 | Derivative (finance) | Business & Career | 9.66× | ||
| 06 | Investment management | Business & Career | 8.94× | ||
| 07 | Passive income | Business & Career | 8.44× | ||
| 08 | Money management | Business & Career | 8.24× | ||
| 09 | Retirement planning | Business & Career | 5.63× | ||
| 10 | Stock market | Business & Career | 4.67× | ||
| 11 | Microwave oven | Home & Garden | 3.16× | ||
| 12 | Innovation | Business & Career | 2.57× | ||
| 13 | Life insurance | Business & Career | 2.14× | ||
| 14 | Breaking news | Movies & TV | 1.94× | ||
| 15 | Energy | Home & Garden | 1.85× | ||
| 16 | EBay | Shopping | 1.82× | ||
| 17 | Sky Bet | Games | 1.80× | ||
| 18 | Halifax (United Kingdom bank) | Business & Career | 1.78× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.72× | ||
| 20 | Entrepreneurship | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.09× | |
| Career Orientation | POWER | 2.09× | |
| Individualism | JOY | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.89× | |
| Extroversion | THRILL | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.93× |
Financial plan has an estimated audience of 2,938,775 people in United Kingdom, concentrated in England and South East.
47.3% of Financial plan fans are female, 52.7% are male, with an average age of 45.7 years.
Financial plan fans show strongest brand affinity for Wealth management (11.21×), Investment management (8.94×), and Asset management (9.94×) over the country average.
Financial plan fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~500K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Financial plan itself, the audience over-indexes on Investment management (8.94×), Asset management (9.94×), Money management (8.24×), and Passive income (8.44×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Financial plan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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