Rascasse Audience Intelligence

Marie Kondo Audience in United States

A data profile of the people who buy, follow and care about Marie Kondo in United States — modelled from more than twelve digital signal sources. Marie Kondo has an estimated audience of 626,885 people in United States.

#626among TV series in United States#7582among Person in United States#1998in Business & Career

The average Marie Kondo fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Emmitt Smith, Brendan Fraser, Minimalism, with strongest over-indexing on Emmitt Smith (613× the country average).

Demographically, the Marie Kondo audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marie Kondo fan in United States is more female, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Emmitt Smith.

Category: Business & Career · Type: Person · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marie Kondo profile in United States.

Audience size
627K
in United States
Gender
81.4%♀
18.6% male
Age
43.3
average years
Country rank
#31964
Person in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marie Kondo fans

81.4% are female, 18.6% are male, average age 43.3.

Fig. 02

Gender split

81.4%
Female
18.6%
Male
Demographic split for Marie Kondo audience in United States
MetricValue
Female81.4%
Male18.6%
Average age43.3
Estimated audience size626,885
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Marie Kondo audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4923%
50+29%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Marie Kondo audience comes from United States.

Worldwide audience distribution share by country for Marie Kondo
CountryShare
United States24.1%
Germany6.5%
France5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marie Kondo audience in United States is strongest.

Fig. 05

Top regions by affinity

Marie Kondo fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K1.69×
02Washington~20K1.60×
03California~100K1.49×
04Oregon~10K1.48×
05Washington, District of Columbia~3K1.43×
06New York~50K1.34×
07Massachusetts~20K1.31×
08Colorado~10K1.23×
09Vermont~1K1.23×
10Utah~7K1.22×
11Maine~3K1.14×
12Connecticut~7K1.12×
13Minnesota~10K1.10×
14Virginia~20K1.08×
15New Hampshire~3K1.08×
16New Jersey~20K1.05×
17Maryland~10K1.05×
18Rhode Island~2K1.04×
19Alaska~1K1.04×
20Illinois~20K1.03×
21Montana~2K1.01×
22Idaho~3K0.99×
23Pennsylvania~20K0.95×
24Wisconsin~9K0.95×
25Nevada~6K0.94×
26Arizona~10K0.93×
27Nebraska~3K0.93×
28North Carolina~20K0.92×
29Kansas~5K0.92×
30Delaware~2K0.91×
31Michigan~10K0.90×
32Missouri~9K0.90×
33New Mexico~3K0.90×
34North Dakota~1K0.90×
35Texas~50K0.88×
36Tennessee~10K0.88×
37Iowa~5K0.87×
38South Dakota~1K0.87×
39Indiana~10K0.86×
40Ohio~20K0.85×
41Georgia~20K0.85×
42Oklahoma~6K0.84×
43Florida~40K0.82×
44Arkansas~4K0.82×
45West Virginia~2K0.82×
46Kentucky~6K0.81×
47South Carolina~8K0.80×
48Louisiana~6K0.76×
49Mississippi~4K0.74×
50Alabama~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Marie Kondo, United States
0.72×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marie Kondo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marie Kondo audience
#·InterestCategoryAffinity×
01Emmitt SmithSports613.00×
02KloneMusic & Radio54.47×
03Rosanna PansinoBeauty & Wellness32.75×
04Brendan FraserMovies & TV9.36×
05MinimalismHome & Garden7.46×
06VirtuePolitics & Society2.64×
07Kohl'sShopping2.32×
08Google MapsInternet & Social Media2.31×
09Dollar TreeShopping2.29×
10Hobby LobbyHome & Garden2.27×
11Dollar GeneralShopping2.19×
12PinterestInternet & Social Media2.15×
13MSNNews2.15×
14Old NavyFashion & Accessoires2.13×
15CostcoShopping2.02×
16Target CorporationShopping1.94×
17PsychologyBusiness & Career1.88×
18HappinessHealth1.80×
19United StatesTravel & Leisure1.55×
20FamilyKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marie Kondo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marie Kondo audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.12×
Design AffinityPREMIUM1.94×
TraditionCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marie Kondo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.17×
Pet OwnershipJOY1.18×
ExtroversionTHRILL1.19×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marie Kondo have in United States?

Marie Kondo has an estimated audience of 626,885 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Marie Kondo fans?

81.4% of Marie Kondo fans are female, 18.6% are male, with an average age of 43.3 years.

03

Which brands do Marie Kondo fans like most?

Marie Kondo fans show strongest brand affinity for Emmitt Smith (613×), Brendan Fraser (9.36×), and Minimalism (7.46×) over the country average.

04

Where do Marie Kondo fans live in United States?

Marie Kondo fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Marie Kondo fans also like?

Beyond Marie Kondo itself, the audience over-indexes on Brendan Fraser (9.36×), Minimalism (7.46×), Klone (54.47×), and Pinterest (2.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Marie Kondo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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