Marie Kondo Audience in United States

Demographics of Marie Kondo fans

Audience persona

The typical Marie Kondo fan in United States is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Emmitt Smith.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Marie Kondo audiences in other countries

• Marie Kondo — Germany
• Marie Kondo — United Kingdom
• Marie Kondo — France
• Marie Kondo — Italy
• Marie Kondo — Spain
• Marie Kondo — Brazil
• Marie Kondo — Japan
• Marie Kondo — South Korea
• Marie Kondo — India

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Frequently asked questions

How many fans does Marie Kondo have in United States?

Marie Kondo has an estimated audience of 636,763 people in United States, concentrated in California and Texas.

What is the gender split and age of Marie Kondo fans?

81.4% of Marie Kondo fans are female, 18.6% are male, with an average age of 43.3 years.

Which brands do Marie Kondo fans like most?

Marie Kondo fans show strongest brand affinity for Emmitt Smith (613×), Minimalism (7.46×), and Klone (54.47×) over the country average.

Where do Marie Kondo fans live in United States?

Marie Kondo fans in United States are most concentrated in California (reach 110,681), Texas (reach 52,042), and New York (reach 50,470). These three regions account for the largest share of the active audience.

What other brands do Marie Kondo fans also like?

Beyond Marie Kondo itself, the audience over-indexes on Minimalism (7.46×), Klone (54.47×), Brendan Fraser (9.36×), and Pinterest (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marie Kondo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.