Rascasse Audience Intelligence

Sarah McLachlan Audience in United States

A data profile of the people who buy, follow and care about Sarah McLachlan in United States — modelled from more than twelve digital signal sources. Sarah McLachlan has an estimated audience of 1,377,925 people in United States.

#323among Singer-songwriter in United States#3911among Person in United States#2302in Music & Radio

The average Sarah McLachlan fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include HomeAway, Melissa Etheridge, Melanie Lynskey, with strongest over-indexing on HomeAway (229.88× the country average).

Demographically, the Sarah McLachlan audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sarah McLachlan fan in United States is more female, around 42.5 years old, with strong Sustainability tendencies and a notable affinity for HomeAway.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sarah McLachlan profile in United States.

Audience size
1.4M
in United States
Gender
61.0%♀
39.0% male
Age
42.5
average years
Country rank
#18906
Person in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sarah McLachlan fans

61.0% are female, 39.0% are male, average age 42.5.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Sarah McLachlan audience in United States
MetricValue
Female61.0%
Male39.0%
Average age42.5
Estimated audience size1,377,925
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Sarah McLachlan audience in United States
Age bracketShare%
16-1918%
20-2913%
30-3916%
40-4923%
50+30%
Fig. 04

Worldwide distribution

54.1%

of the worldwide Sarah McLachlan audience comes from United States.

Worldwide audience distribution share by country for Sarah McLachlan
CountryShare
United States54.1%
Canada26.5%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sarah McLachlan audience in United States is strongest.

Fig. 05

Top regions by affinity

Sarah McLachlan fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~9K1.77×
02Maine~7K1.49×
03Connecticut~20K1.48×
04Vermont~3K1.48×
05Washington~40K1.44×
06Oregon~20K1.42×
07Massachusetts~40K1.40×
08Minnesota~20K1.32×
09Colorado~30K1.28×
10Utah~10K1.20×
11Rhode Island~5K1.20×
12Michigan~40K1.18×
13Missouri~20K1.15×
14Pennsylvania~50K1.11×
15Washington, District of Columbia~4K1.06×
16Illinois~50K1.05×
17Wisconsin~20K1.05×
18New York~80K1.03×
19Tennessee~30K1.02×
20Montana~4K1.01×
21Kansas~10K0.99×
22Indiana~20K0.98×
23Ohio~40K0.97×
24California~100K0.96×
25Arkansas~10K0.96×
26Delaware~3K0.96×
27Maryland~20K0.95×
28Idaho~6K0.94×
29New Jersey~30K0.92×
30Arizona~20K0.92×
31Kentucky~10K0.91×
32Alaska~3K0.91×
33Virginia~30K0.90×
34Nebraska~6K0.89×
35Iowa~9K0.86×
36West Virginia~5K0.85×
37Oklahoma~10K0.84×
38New Mexico~6K0.84×
39North Carolina~30K0.81×
40North Dakota~2K0.80×
41South Dakota~2K0.79×
42Georgia~30K0.78×
43Louisiana~10K0.77×
44South Carolina~10K0.76×
45Texas~80K0.74×
46Hawaii~4K0.72×
47Nevada~9K0.71×
48Alabama~10K0.70×
49Florida~60K0.67×
50Mississippi~7K0.66×
Fig. 06

Affinity by region

Affinity by region — Sarah McLachlan, United States
0.66×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sarah McLachlan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sarah McLachlan audience
#·InterestCategoryAffinity×
01HomeAwayTravel & Leisure229.88×
02Melissa EtheridgeMusic & Radio72.26×
03Fiona AppleMusic & Radio42.56×
04Christine McVieMusic & Radio42.49×
05Melanie LynskeyMovies & TV39.64×
06MobyMusic & Radio36.82×
07Wallace and GromitMovies & TV34.96×
08Bonnie RaittMusic & Radio33.31×
09Elvis CostelloMusic & Radio33.15×
10Tori AmosMusic & Radio30.30×
11Tracy ChapmanMusic & Radio28.54×
12Carole KingMusic & Radio24.61×
13Richard HarrisMovies & TV21.88×
14Brittany SnowMovies & TV15.05×
15Emma RobertsMovies & TV14.57×
16Eyes Wide ShutMovies & TV11.08×
17Sustainable energyHome & Garden6.42×
18Renewable energyBusiness & Career5.02×
19FedExBusiness & Career4.54×
20PinterestInternet & Social Media2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sarah McLachlan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sarah McLachlan audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.96×
Convenience OrientationPREMIUM1.74×
Community OrientationOPEN1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sarah McLachlan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Healthy LifestyleBALANCE0.76×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sarah McLachlan have in United States?

Sarah McLachlan has an estimated audience of 1,377,925 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sarah McLachlan fans?

61.0% of Sarah McLachlan fans are female, 39.0% are male, with an average age of 42.5 years.

03

Which brands do Sarah McLachlan fans like most?

Sarah McLachlan fans show strongest brand affinity for HomeAway (229.88×), Melissa Etheridge (72.26×), and Melanie Lynskey (39.64×) over the country average.

04

Where do Sarah McLachlan fans live in United States?

Sarah McLachlan fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sarah McLachlan fans also like?

Beyond Sarah McLachlan itself, the audience over-indexes on Melissa Etheridge (72.26×), Melanie Lynskey (39.64×), Brittany Snow (15.05×), and Fiona Apple (42.56×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sarah McLachlan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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