Sarah McLachlan Audience in United States

Sarah McLachlan has an estimated audience of 1,310,448 people in United States. 61.0% are female, 39.0% are male, average age 42.5. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Melissa Etheridge, Wallace and Gromit, Microblogging.

The average Sarah McLachlan fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Melissa Etheridge, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sarah McLachlan audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Spirituality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Sarah McLachlan fans

Demographic split for Sarah McLachlan audience in United States
MetricValue
Female61.0%
Male39.0%
Average age42.5
Estimated audience size1,310,448

Audience persona

The typical Sarah McLachlan fan in United States is more female, around 42.5 years old, with strong Spirituality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sarah McLachlan in United States
RegionReachAffinity
California147,4441.02×
Texas94,7590.84×
New York74,0021.01×
Florida57,3280.65×
Pennsylvania50,2351.14×
Illinois46,3911.06×
Michigan39,0991.14×
Ohio39,0430.97×
Massachusetts37,7591.46×
Washington37,6561.43×
Georgia33,1970.82×
New Jersey33,0100.99×
North Carolina30,4260.77×
Arizona28,0061.05×
Tennessee27,9451.06×
Colorado27,7161.34×
Missouri27,4971.3×
Virginia26,6690.84×
Indiana24,6161.03×
Oregon22,5501.5×
Connecticut22,2981.7×
Maryland22,1370.98×
Wisconsin18,2110.92×
Minnesota17,9410.96×
Utah15,9561.36×
Kentucky14,5170.88×
South Carolina13,6790.69×
Alabama12,6320.69×
Louisiana12,3530.73×
Oklahoma12,2140.84×
Arkansas12,1961.13×
Kansas10,6321.03×
New Hampshire9,9781.93×
Nevada8,6640.68×
Iowa8,5880.8×
Maine6,7591.44×
Mississippi6,6990.62×
Idaho5,7860.88×
Nebraska5,4510.83×
New Mexico5,2700.8×
Rhode Island5,1591.24×
West Virginia4,4130.72×
Washington, District of Columbia3,8680.98×
Hawaii3,7010.66×
Montana3,5190.97×
Vermont3,2301.4×
Delaware3,1930.88×
Alaska2,2560.8×
South Dakota2,0120.66×
North Dakota1,6510.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sarah McLachlan audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Melissa Etheridge58.78×Music & Radio
Wallace and Gromit42.1×Movies & TV
Microblogging12.67×Technology & Electronics
Christine McVie45.97×Music & Radio
Singer-songwriter5.51×Music & Radio
Fiona Apple34.32×Music & Radio
Brittany Snow11.52×Movies & TV
Income tax13.19×Business & Career
Helen Hunt20×Movies & TV
Eyes Wide Shut16.15×Movies & TV
Emma Roberts15.25×Movies & TV
Richard Harris23.41×Movies & TV
Kia Sportage17.21×Cars & Mobility
Brandi Carlile11.81×Music & Radio
Adam Levine15.97×Music & Radio
Tracy Chapman19.94×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Elvis Costello25.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sarah McLachlan audience
TraitClusterScore
SpiritualityBALANCE1.3
TraditionCONSERVATISM1.28
SustainabilityBALANCE1.21
IndividualismJOY1.21
PatriotismCONSERVATISM1.17
Healthy LifestyleBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Sarah McLachlan
CountryShare
United States52.3%
Canada28.9%
United Kingdom4.3%

See Sarah McLachlan audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Sarah McLachlan have in United States?

Sarah McLachlan has an estimated audience of 1,310,448 people in United States, concentrated in California and Texas.

What is the gender split and age of Sarah McLachlan fans?

61.0% of Sarah McLachlan fans are female, 39.0% are male, with an average age of 42.5 years.

Which brands do Sarah McLachlan fans like most?

Sarah McLachlan fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Melissa Etheridge (58.78×) over the country average.

Where do Sarah McLachlan fans live in United States?

Sarah McLachlan fans in United States are most concentrated in California (reach 147,444), Texas (reach 94,759), and New York (reach 74,002). These three regions account for the largest share of the active audience.

What other brands do Sarah McLachlan fans also like?

Beyond Sarah McLachlan itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Melissa Etheridge (58.78×), Wallace and Gromit (42.1×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sarah McLachlan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.