Rascasse Audience Intelligence

PlayStation Portable Target Market in United States

A data profile of the people who buy, follow and care about PlayStation Portable in United States — modelled from more than twelve digital signal sources. PlayStation Portable has an estimated audience of 2,224,200 people in United States.

#1326among Brand in United States#271in Games

The average PlayStation Portable fan in United States is 27.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PlayStation Portable profile in United States.

Audience size
2.2M
in United States
Gender
27.5%♀
72.5% male
Age
27.9
average years
Country rank
#13078
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PlayStation Portable

27.5% are female, 72.5% are male, average age 27.9.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for PlayStation Portable audience in United States
MetricValue
Female27.5%
Male72.5%
Average age27.9
Estimated audience size2,224,200
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the PlayStation Portable audience in United States
Age bracketShare%
16-1953%
20-2923%
30-3912%
40-497%
50+5%
Fig. 04

Worldwide distribution

17.9%

of the worldwide PlayStation Portable audience comes from United States.

Worldwide audience distribution share by country for PlayStation Portable
CountryShare
United States17.9%
Japan12.7%
Georgia7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PlayStation Portable audience in United States is strongest.

Fig. 05

Top regions by affinity

PlayStation Portable customers by region in United States
#RegionReachAffinity×
01North Dakota~6K1.32×
02Texas~200K1.24×
03California~300K1.20×
04Oklahoma~30K1.19×
05Georgia~80K1.16×
06Mississippi~20K1.15×
07Louisiana~30K1.14×
08New Mexico~10K1.14×
09New York~100K1.13×
10Arizona~50K1.12×
11Kentucky~30K1.12×
12North Carolina~70K1.11×
13Alabama~30K1.11×
14Arkansas~20K1.10×
15Illinois~80K1.09×
16Indiana~40K1.08×
17Nevada~20K1.08×
18Pennsylvania~80K1.07×
19West Virginia~10K1.07×
20Florida~200K1.05×
21Oregon~30K1.05×
22Virginia~60K1.04×
23Tennessee~50K1.04×
24Maryland~40K1.04×
25Washington~50K1.03×
26South Carolina~30K1.01×
27Connecticut~20K1.01×
28Alaska~5K1.00×
29New Jersey~60K0.99×
30Kansas~20K0.99×
31Ohio~70K0.97×
32Missouri~30K0.97×
33Delaware~6K0.97×
34Michigan~50K0.95×
35Massachusetts~40K0.94×
36Rhode Island~6K0.92×
37Colorado~30K0.91×
38Iowa~20K0.91×
39Nebraska~10K0.87×
40Utah~20K0.86×
41Idaho~9K0.85×
42Wisconsin~30K0.83×
43Minnesota~30K0.83×
44Hawaii~8K0.83×
45Maine~7K0.83×
46Washington, District of Columbia~5K0.82×
47Montana~5K0.82×
48South Dakota~4K0.79×
49New Hampshire~7K0.78×
50Vermont~3K0.75×
Fig. 06

Affinity by region

Affinity by region — PlayStation Portable, United States
0.75×1.00×1.32×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See PlayStation Portable audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PlayStation Portable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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