Rascasse Audience Intelligence

PlayStation Portable Target Market in United States

PlayStation Portable has an estimated audience of 2.2M people in United States.

#1421among brands in United States#274in Games

The average PlayStation Portable fan in United States is 28.7 years old, more male, and lives primarily in California.

Most fans live in California, Texas, New York.

Category: Games · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
27.5%♀
72.5% male
Age
28.7
average years
Country rank
#12992
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of PlayStation Portable

27.5% are female, 72.5% are male, average age 28.7.

Fig. 02

Gender split

27.5%
Female
72.5%
Male
Demographic split for PlayStation Portable audience in United States
MetricValue
Female27.5%
Male72.5%
Average age28.7
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the PlayStation Portable audience in United States
Age bracketShare%
16-2453%
25-3423%
35-4412%
45-547%
55+5%
Fig. 04

Worldwide distribution

18.2%

of the worldwide PlayStation Portable audience comes from United States.

Worldwide audience distribution share by country for PlayStation Portable
CountryShare
United States18.2%
Japan12.8%
Georgia7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

PlayStation Portable customers by region in United States
#RegionReachAffinity×
01North Dakota~7K1.32×
02Texas~200K1.24×
03California~300K1.20×
04Oklahoma~30K1.19×
05Georgia~90K1.16×
06Mississippi~20K1.15×
07Louisiana~40K1.14×
08New Mexico~20K1.14×
09New York~200K1.13×
10Arizona~60K1.12×
11Kentucky~30K1.12×
12North Carolina~80K1.11×
13Alabama~40K1.11×
14Arkansas~20K1.10×
15Illinois~90K1.09×
16Indiana~50K1.08×
17Nevada~20K1.08×
18Pennsylvania~90K1.07×
19West Virginia~10K1.07×
20Florida~100K1.05×
21Oregon~30K1.05×
22Virginia~60K1.04×
23Tennessee~50K1.04×
24Maryland~40K1.04×
25Washington~50K1.03×
26South Carolina~40K1.01×
27Connecticut~20K1.01×
28Alaska~5K1.00×
29New Jersey~60K0.99×
30Kansas~20K0.99×
31Ohio~80K0.97×
32Missouri~40K0.97×
33Delaware~6K0.97×
34Michigan~60K0.95×
35Massachusetts~40K0.94×
36Rhode Island~6K0.92×
37Colorado~30K0.91×
38Iowa~20K0.91×
39Nebraska~10K0.87×
40Utah~20K0.86×
41Idaho~10K0.85×
42Wisconsin~30K0.83×
43Minnesota~30K0.83×
44Hawaii~8K0.83×
45Maine~7K0.83×
46Montana~6K0.82×
47Washington, District of Columbia~4K0.82×
48South Dakota~5K0.79×
49New Hampshire~7K0.78×
50Vermont~3K0.75×
Fig. 06

Affinity by region

Affinity by region — PlayStation Portable, United States
0.75×1.00×1.32×
Appendix

Explore more audiences

More Games audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in PlayStation Portable over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/playstation-portable-46785” · Methodology