Rascasse Audience Intelligence

Xbox 360 Target Market in Germany

A data profile of the people who buy, follow and care about Xbox 360 in Germany — modelled from more than twelve digital signal sources. Xbox 360 has an estimated audience of 495,285 people in Germany.

#8among Console in Germany#1544among Brand in Germany#273in Games

The average Xbox 360 fan in Germany is 28.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include PlayStation Store, Steam, PlayStation Portable, with strongest over-indexing on PlayStation Store (24.68× the country average).

Demographically, the Xbox 360 audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Xbox 360 fan in Germany is more male, around 28.1 years old, with strong Extroversion tendencies and a notable affinity for PlayStation Store.

Category: Games · Type: Brand · Subtype: Console

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Xbox 360 profile in Germany.

Audience size
495K
in Germany
Gender
25.8%♀
74.2% male
Age
28.1
average years
Country rank
#11840
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Xbox 360

25.8% are female, 74.2% are male, average age 28.1.

Fig. 02

Gender split

25.8%
Female
74.2%
Male
Demographic split for Xbox 360 audience in Germany
MetricValue
Female25.8%
Male74.2%
Average age28.1
Estimated audience size495,285
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Xbox 360 audience in Germany
Age bracketShare%
16-1954%
20-2921%
30-3912%
40-498%
50+6%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Xbox 360 audience comes from Germany.

Worldwide audience distribution share by country for Xbox 360
CountryShare
United States22.8%
Brazil10.8%
Mexico5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xbox 360 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Xbox 360 customers by region in Germany
#RegionReachAffinity×
01Saarland~9K1.39×
02Sachsen-Anhalt~10K1.15×
03Thüringen~10K1.13×
04Sachsen~30K1.11×
05Nordrhein-Westfalen~100K1.02×
06Rheinland-Pfalz~30K1.02×
07Hessen~40K1.01×
08Mecklenburg-Vorpommern~9K0.99×
09Niedersachsen~50K0.98×
10Brandenburg~20K0.97×
11Schleswig-Holstein~20K0.95×
12Bremen~4K0.93×
13Hamburg~10K0.88×
14Baden-Württemberg~60K0.87×
15Bayern~70K0.82×
16Berlin~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Xbox 360, Germany
0.80×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Xbox 360 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Xbox 360 audience
#·InterestCategoryAffinity×
01PlayStation PortableGames27.03×
02PlayStation StoreGames24.68×
0310 things i hate about youMovies & TV20.00×
04Michael CeraMovies & TV20.00×
05ActivisionGames20.00×
06Midnight in ParisMovies & TV20.00×
07FugaziMusic & Radio20.00×
08The Sims ResourceGames19.03×
09AlienwareTechnology & Electronics17.67×
10SteamGames6.88×
11Robert RedfordMovies & TV6.13×
12Cultural heritagePolitics & Society5.12×
13Action role-playing gameGames4.92×
14NintendoGames4.27×
15PandoraFashion & Accessoires4.26×
16Anime conventionLiterature4.25×
17Mobile gameGames4.14×
18PokémonGames3.68×
19TransfermarktSports2.40×
20TagesschauMovies & TV1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Xbox 360 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Xbox 360 audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.59×
PatriotismCONSERVATISM1.59×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Xbox 360 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.59×
SustainabilityBALANCE0.60×
Sports ActivityPOWER0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Xbox 360's target market in Germany?

Xbox 360's target market in Germany covers an estimated 495,285 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Xbox 360 customers?

25.8% of the Xbox 360 audience are female, 74.2% are male, with an average age of 28.1 years.

03

Which brands do Xbox 360 fans like most?

Xbox 360 fans show strongest brand affinity for PlayStation Store (24.68×), Steam (6.88×), and PlayStation Portable (27.03×) over the country average.

04

Where do Xbox 360 fans live in Germany?

Xbox 360 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Xbox 360 fans also like?

Beyond Xbox 360 itself, the audience over-indexes on Steam (6.88×), PlayStation Portable (27.03×), 10 things i hate about you (20×), and Robert Redford (6.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Console audiences in Germany

See Xbox 360 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Xbox 360. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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