Xbox 360 Audience in Germany
Xbox 360 has an estimated audience of 498,399 people in Germany. 25.8% are female, 74.2% are male, average age 28.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Grinch, Progressive rock, Dog breed, Unique Gifts, Haberler.
The average Xbox 360 fan in Germany is 28.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Grinch, Progressive rock, Dog breed, with strongest over-indexing on Grinch (4.8× the country average). Demographically, the Xbox 360 audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Console
Demographics of Xbox 360 fans
| Metric | Value |
|---|---|
| Female | 25.8% |
| Male | 74.2% |
| Average age | 28.1 |
| Estimated audience size | 498,399 |
Audience persona
The typical Xbox 360 fan in Germany is more male, around 28.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Grinch.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 114,366 | 1.05× |
| Bayern | 66,716 | 0.83× |
| Baden-Württemberg | 59,644 | 0.88× |
| Niedersachsen | 47,275 | 0.98× |
| Hessen | 38,909 | 1.02× |
| Sachsen | 27,519 | 1.13× |
| Rheinland-Pfalz | 25,414 | 1.02× |
| Berlin | 18,160 | 0.81× |
| Schleswig-Holstein | 16,463 | 0.92× |
| Brandenburg | 14,711 | 0.95× |
| Sachsen-Anhalt | 14,657 | 1.13× |
| Thüringen | 14,068 | 1.11× |
| Hamburg | 10,012 | 0.89× |
| Mecklenburg-Vorpommern | 9,049 | 0.95× |
| Saarland | 8,774 | 1.43× |
| Bremen | 3,811 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 4.8× | Movies & TV |
| Progressive rock | 2.92× | Music & Radio |
| Dog breed | 1.57× | Pets & Animals |
| Unique Gifts | 2.05× | Shopping |
| Haberler | 1.6× | News |
| Birthday Gifts | 1.93× | Kids & Family |
| Urban Outfitters | 1.81× | Shopping |
| Loincloth | 2.41× | Fashion & Accessoires |
| Zagreb | 3.13× | Travel & Leisure |
| KLIX (AM) | 1.81× | Music & Radio |
| Golem | 2.25× | Technology & Electronics |
| Mido (footballer) | 4.36× | Sports |
| Maejo University | 9.89× | Business & Career |
| Corona (band) | 1.51× | Music & Radio |
| Clogging | 7.36× | Music & Radio |
| Home lift | 10.65× | Health |
| Prozis | 2.67× | Shopping |
| Hypertext | 1.63× | Technology & Electronics |
| Hoorn | 4.29× | Travel & Leisure |
| Gran Torino | 2.65× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.6 |
| Patriotism | CONSERVATISM | 1.5 |
| Extroversion | THRILL | 1.42 |
| Social Media Usage | JOY | 1.27 |
| Need for Security | CONSERVATISM | 1.2 |
| LGBTQ+ Identity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 11.1% |
| Germany | 5.4% |
See Xbox 360 audiences in other countries
More Console audiences in Germany
- Playstation 5 (4,900,857)
- PlayStation (3,466,088)
- Xbox (2,931,527)
- PlayStation 4 (2,073,468)
- PlayStation 3 (998,425)
Frequently asked questions
How many fans does Xbox 360 have in Germany?
Xbox 360 has an estimated audience of 498,399 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Xbox 360 fans?
25.8% of Xbox 360 fans are female, 74.2% are male, with an average age of 28.1 years.
Which brands do Xbox 360 fans like most?
Xbox 360 fans show strongest brand affinity for Grinch (4.8×), Progressive rock (2.92×), and Dog breed (1.57×) over the country average.
Where do Xbox 360 fans live in Germany?
Xbox 360 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 114,366), Bayern (reach 66,716), and Baden-Württemberg (reach 59,644). These three regions account for the largest share of the active audience.
What other brands do Xbox 360 fans also like?
Beyond Xbox 360 itself, the audience over-indexes on Progressive rock (2.92×), Dog breed (1.57×), Unique Gifts (2.05×), and Haberler (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Xbox 360. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.