Xbox 360 Audience in United States

Xbox 360 has an estimated audience of 2,100,146 people in United States. 25.5% are female, 74.5% are male, average age 26.8. Top regions: Texas, California, Florida. Top brand affinities: Finnair, Kit Harington, Emilia Clarke, DeviantArt, JD Sports.

The average Xbox 360 fan in United States is 26.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Finnair, Kit Harington, Emilia Clarke, with strongest over-indexing on Finnair (675× the country average). Demographically, the Xbox 360 audience skews more male with an average age of 26.8, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand · Subtype: Console

Demographics of Xbox 360 fans

Demographic split for Xbox 360 audience in United States
MetricValue
Female25.5%
Male74.5%
Average age26.8
Estimated audience size2,100,146

Audience persona

The typical Xbox 360 fan in United States is more male, around 26.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Xbox 360 in United States
RegionReachAffinity
Texas216,0571.2×
California208,6150.9×
Florida133,8290.94×
New York96,6050.82×
Georgia80,5591.25×
Illinois74,2771.06×
Ohio73,3711.13×
Pennsylvania69,1260.98×
North Carolina67,1371.06×
Michigan56,9581.04×
Arizona51,9931.21×
Tennessee49,9681.19×
Indiana47,9131.25×
Virginia47,2520.92×
Missouri46,4611.37×
Washington43,0561.02×
New Jersey42,4850.8×
Alabama39,8301.36×
Kentucky36,2601.38×
Oklahoma32,9801.41×
South Carolina32,5761.03×
Louisiana31,7041.17×
Maryland30,9360.86×
Wisconsin30,4940.97×
Massachusetts30,4040.73×
Colorado28,8310.87×
Minnesota25,5080.85×
Oregon23,0940.96×
Arkansas22,7171.31×
Mississippi20,0131.16×
Nevada19,6160.97×
Connecticut18,6440.89×
Utah18,3240.97×
Kansas18,2271.1×
Iowa17,6491.02×
West Virginia13,1381.34×
New Mexico11,3031.07×
Idaho10,6801.01×
Nebraska10,1350.96×
New Hampshire7,0710.85×
Maine6,3910.85×
Montana5,1440.88×
Rhode Island5,1070.76×
Hawaii4,9330.55×
Alaska4,4881×
Delaware4,3820.76×
South Dakota4,1490.85×
North Dakota3,9570.92×
Washington, District of Columbia3,4440.55×
Wyoming2,5670.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Xbox 360 audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Kit Harington69.78×Movies & TV
Emilia Clarke34.03×Movies & TV
DeviantArt14.44×Internet & Social Media
JD Sports20.46×Shopping
Kia Sportage32.59×Cars & Mobility
Capital One6.16×Business & Career
Google Maps5.84×Internet & Social Media
Ronnie Coleman25.86×Sports
Aaron Rodgers7.82×Sports
21 Savage23.03×Music & Radio
Mobile game5.16×Games
CarGurus6.6×Cars & Mobility
Beetlejuice5.3×Movies & TV
Margot Robbie9.98×Movies & TV
Disneyland Paris12.28×Travel & Leisure
Rey Mysterio21.68×Sports
Indeed.com4.19×Business & Career
Circle K6.78×Shopping
Bruce Willis6.94×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Xbox 360 audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.79
Convenience OrientationPREMIUM1.48
Early Adopter MentalityPOWER1.46
Family OrientationCONSERVATISM1.41
Social Media UsageJOY1.28
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Xbox 360
CountryShare
United States22.7%
Brazil11.1%
Germany5.4%

See Xbox 360 audiences in other countries

More Console audiences in United States

Frequently asked questions

How many fans does Xbox 360 have in United States?

Xbox 360 has an estimated audience of 2,100,146 people in United States, concentrated in Texas and California.

What is the gender split and age of Xbox 360 fans?

25.5% of Xbox 360 fans are female, 74.5% are male, with an average age of 26.8 years.

Which brands do Xbox 360 fans like most?

Xbox 360 fans show strongest brand affinity for Finnair (675×), Kit Harington (69.78×), and Emilia Clarke (34.03×) over the country average.

Where do Xbox 360 fans live in United States?

Xbox 360 fans in United States are most concentrated in Texas (reach 216,057), California (reach 208,615), and Florida (reach 133,829). These three regions account for the largest share of the active audience.

What other brands do Xbox 360 fans also like?

Beyond Xbox 360 itself, the audience over-indexes on Kit Harington (69.78×), Emilia Clarke (34.03×), DeviantArt (14.44×), and JD Sports (20.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Xbox 360. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.