Rascasse Audience Intelligence

Xbox 360 Target Market in United States

A data profile of the people who buy, follow and care about Xbox 360 in United States — modelled from more than twelve digital signal sources. Xbox 360 has an estimated audience of 2,133,196 people in United States.

#7among Console in United States#1385among Brand in United States#281in Games

The average Xbox 360 fan in United States is 26.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mobile game, Kit Harington, Disneyland Paris, with strongest over-indexing on Mobile game (6.48× the country average).

Demographically, the Xbox 360 audience skews more male with an average age of 26.8, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Xbox 360 fan in United States is more male, around 26.8 years old, with strong Family Orientation tendencies and a notable affinity for Mobile game.

Category: Games · Type: Brand · Subtype: Console

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Xbox 360 profile in United States.

Audience size
2.1M
in United States
Gender
25.5%♀
74.5% male
Age
26.8
average years
Country rank
#13550
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Xbox 360

25.5% are female, 74.5% are male, average age 26.8.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Xbox 360 audience in United States
MetricValue
Female25.5%
Male74.5%
Average age26.8
Estimated audience size2,133,196
Fig. 03

Age distribution

Ø 26.8
average years
Age distribution of the Xbox 360 audience in United States
Age bracketShare%
16-1956%
20-2923%
30-3911%
40-496%
50+4%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Xbox 360 audience comes from United States.

Worldwide audience distribution share by country for Xbox 360
CountryShare
United States22.8%
Brazil10.8%
Mexico5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Xbox 360 audience in United States is strongest.

Fig. 05

Top regions by affinity

Xbox 360 customers by region in United States
#RegionReachAffinity×
01Oklahoma~30K1.41×
02West Virginia~10K1.39×
03Kentucky~40K1.37×
04Arkansas~20K1.35×
05Alabama~40K1.30×
06Missouri~40K1.29×
07Indiana~50K1.22×
08Mississippi~20K1.21×
09Texas~200K1.17×
10Tennessee~50K1.17×
11Louisiana~30K1.16×
12Georgia~70K1.15×
13Arizona~50K1.14×
14Ohio~70K1.12×
15Kansas~20K1.12×
16New Mexico~10K1.11×
17Idaho~10K1.06×
18North Carolina~70K1.03×
19Michigan~60K1.03×
20South Carolina~30K1.03×
21Iowa~20K1.02×
22Alaska~5K1.02×
23Illinois~70K1.01×
24Washington~40K0.99×
25Nebraska~10K0.98×
26Nevada~20K0.97×
27Utah~20K0.97×
28North Dakota~4K0.97×
29Pennsylvania~70K0.96×
30Oregon~20K0.96×
31Wisconsin~30K0.95×
32South Dakota~5K0.95×
33Virginia~50K0.93×
34Montana~5K0.93×
35Wyoming~3K0.91×
36Maine~7K0.90×
37Florida~100K0.89×
38California~200K0.88×
39Connecticut~20K0.87×
40Maryland~30K0.86×
41New Hampshire~7K0.86×
42Minnesota~30K0.85×
43Colorado~30K0.84×
44Delaware~5K0.83×
45Rhode Island~5K0.82×
46New Jersey~40K0.78×
47New York~90K0.77×
48Massachusetts~30K0.74×
49Hawaii~5K0.59×
50Washington, District of Columbia~4K0.57×
Fig. 06

Affinity by region

Affinity by region — Xbox 360, United States
0.57×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Xbox 360 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Xbox 360 audience
#·InterestCategoryAffinity×
01Kit HaringtonMovies & TV20.64×
02Battlefield 4Games17.75×
03Taron EgertonMovies & TV14.09×
04International educationBusiness & Career12.71×
05Disneyland ParisTravel & Leisure11.57×
06Emilia ClarkeMovies & TV7.76×
07Massively multiplayer online gamesGames6.87×
08Family carCars & Mobility6.68×
09Mobile gameGames6.48×
10XboxGames6.30×
11NintendoGames6.00×
12CarcareCars & Mobility5.61×
13Action role-playing gameGames5.13×
14Role-playing gamesGames4.52×
15Action-adventure gameGames4.49×
16Anime and manga fandomLiterature3.58×
17GameStopGames3.25×
18Digital photographyBusiness & Career3.00×
19Game consolesTechnology & Electronics2.72×
20SupermanMovies & TV2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Xbox 360 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Xbox 360 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.82×
Need for SecurityCONSERVATISM1.65×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Xbox 360 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
DIY MentalityTHRILL0.72×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Xbox 360's target market in United States?

Xbox 360's target market in United States covers an estimated 2,133,196 people, concentrated in Texas and California.

02

What is the gender split and age of Xbox 360 customers?

25.5% of the Xbox 360 audience are female, 74.5% are male, with an average age of 26.8 years.

03

Which brands do Xbox 360 fans like most?

Xbox 360 fans show strongest brand affinity for Mobile game (6.48×), Kit Harington (20.64×), and Disneyland Paris (11.57×) over the country average.

04

Where do Xbox 360 fans live in United States?

Xbox 360 fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Xbox 360 fans also like?

Beyond Xbox 360 itself, the audience over-indexes on Kit Harington (20.64×), Disneyland Paris (11.57×), Taron Egerton (14.09×), and Massively multiplayer online games (6.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Console audiences in United States

See Xbox 360 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Xbox 360. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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