Rascasse Audience Intelligence

PlayStation Network Target Market in Germany

A data profile of the people who buy, follow and care about PlayStation Network in Germany — modelled from more than twelve digital signal sources. PlayStation Network has an estimated audience of 998,106 people in Germany.

#853among Brand in Germany#148in Games

The average PlayStation Network fan in Germany is 28.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include PlayStation Store, PlayStation Portable, Twitch, with strongest over-indexing on PlayStation Store (20.39× the country average).

Demographically, the PlayStation Network audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Social Media Usage, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical PlayStation Network fan in Germany is more male, around 28.6 years old, with strong Social Media Usage tendencies and a notable affinity for PlayStation Store.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PlayStation Network profile in Germany.

Audience size
998K
in Germany
Gender
27.8%♀
72.2% male
Age
28.6
average years
Country rank
#6536
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PlayStation Network

27.8% are female, 72.2% are male, average age 28.6.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for PlayStation Network audience in Germany
MetricValue
Female27.8%
Male72.2%
Average age28.6
Estimated audience size998,106
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the PlayStation Network audience in Germany
Age bracketShare%
16-1950%
20-2922%
30-3915%
40-4910%
50+4%
Fig. 04

Worldwide distribution

6.8%

of the worldwide PlayStation Network audience comes from Germany.

Worldwide audience distribution share by country for PlayStation Network
CountryShare
United States22.9%
Germany6.8%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PlayStation Network audience in Germany is strongest.

Fig. 05

Top regions by affinity

PlayStation Network customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~30K1.17×
02Saarland~10K1.16×
03Thüringen~30K1.14×
04Nordrhein-Westfalen~200K1.13×
05Niedersachsen~100K1.09×
06Mecklenburg-Vorpommern~20K1.09×
07Brandenburg~30K1.06×
08Sachsen~50K1.00×
09Schleswig-Holstein~40K1.00×
10Rheinland-Pfalz~50K0.96×
11Hessen~70K0.94×
12Bremen~8K0.92×
13Berlin~40K0.85×
14Hamburg~20K0.85×
15Baden-Württemberg~100K0.83×
16Bayern~100K0.82×
Fig. 06

Affinity by region

Affinity by region — PlayStation Network, Germany
0.82×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PlayStation Network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PlayStation Network audience
#·InterestCategoryAffinity×
01PlayStation PortableGames26.06×
02PlayStation StoreGames20.39×
03Epic GamesGames6.79×
04FIFA (video game series)Games5.84×
05Counter-Strike: Global OffensiveGames5.10×
06Electronic sportsSports5.07×
07XboxGames5.05×
08Robert RedfordMovies & TV4.96×
09Call of DutyGames4.76×
10SteamGames4.72×
11Action role-playing gameGames4.60×
12TwitchGames4.31×
13EA Sports FCGames3.90×
14FortniteGames3.88×
15Mobile gameGames3.74×
16PokémonGames3.67×
17BatmanMovies & TV2.55×
18BundesligaSports1.85×
19FIFA World CupSports1.79×
20UEFA Champions LeagueSports1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PlayStation Network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PlayStation Network audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.50×
Community OrientationOPEN1.41×
PatriotismCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PlayStation Network audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
SustainabilityBALANCE0.60×
CreativityOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PlayStation Network's target market in Germany?

PlayStation Network's target market in Germany covers an estimated 998,106 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of PlayStation Network customers?

27.8% of the PlayStation Network audience are female, 72.2% are male, with an average age of 28.6 years.

03

Which brands do PlayStation Network fans like most?

PlayStation Network fans show strongest brand affinity for PlayStation Store (20.39×), PlayStation Portable (26.06×), and Twitch (4.31×) over the country average.

04

Where do PlayStation Network fans live in Germany?

PlayStation Network fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do PlayStation Network fans also like?

Beyond PlayStation Network itself, the audience over-indexes on PlayStation Portable (26.06×), Twitch (4.31×), Epic Games (6.79×), and Steam (4.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See PlayStation Network audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for PlayStation Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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