PlayStation Network Audience in Germany
PlayStation Network has an estimated audience of 1,002,643 people in Germany. 27.8% are female, 72.2% are male, average age 28.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Grinch, Handmade Gifts, Buddy – The Buddy Holly Story, Staycation.
The average PlayStation Network fan in Germany is 28.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Grinch, Handmade Gifts, with strongest over-indexing on Progressive rock (2.41× the country average). Demographically, the PlayStation Network audience skews more male with an average age of 28.6, and over-indexes on personality traits such as Social Media Usage, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand
Demographics of PlayStation Network fans
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 28.6 |
| Estimated audience size | 1,002,643 |
Audience persona
The typical PlayStation Network fan in Germany is more male, around 28.6 years old, with strong Social Media Usage tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 258,216 | 1.18× |
| Bayern | 138,392 | 0.86× |
| Baden-Württemberg | 117,669 | 0.86× |
| Niedersachsen | 106,104 | 1.09× |
| Hessen | 73,176 | 0.96× |
| Sachsen | 50,296 | 1.02× |
| Rheinland-Pfalz | 49,346 | 0.98× |
| Berlin | 39,644 | 0.88× |
| Schleswig-Holstein | 35,020 | 0.97× |
| Brandenburg | 32,403 | 1.04× |
| Sachsen-Anhalt | 29,470 | 1.13× |
| Thüringen | 29,059 | 1.14× |
| Mecklenburg-Vorpommern | 19,563 | 1.02× |
| Hamburg | 19,400 | 0.86× |
| Saarland | 13,783 | 1.12× |
| Bremen | 7,575 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.41× | Music & Radio |
| Grinch | 2.48× | Movies & TV |
| Handmade Gifts | 2.04× | Kids & Family |
| Buddy – The Buddy Holly Story | 4.06× | Music & Radio |
| Staycation | 2.77× | Home & Garden |
| Golem | 2.18× | Technology & Electronics |
| Goon | 3.65× | Movies & TV |
| Building insulation | 2.47× | Home & Garden |
| Noodle (Gorillaz) | 1.73× | Music & Radio |
| Hatten | 2.82× | Travel & Leisure |
| Mido (footballer) | 3.16× | Sports |
| Prozis | 2.23× | Shopping |
| Alaska | 1.74× | Travel & Leisure |
| Graham Greene (actor) | 1.91× | |
| Jason Clarke (actor) | 2.11× | Movies & TV |
| Jaguar F-Pace | 2.81× | Cars & Mobility |
| Private Jets | 2.94× | Cars & Mobility |
| Graham Greene | 1.92× | Literature |
| Oral, Kazakhstan | 3.35× | Travel & Leisure |
| Phil Campbell (musician) | 2.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.24 |
| Patriotism | CONSERVATISM | 1.14 |
| Early Adopter Mentality | POWER | 1.09 |
| Extroversion | THRILL | 1.03 |
| Travelling | THRILL | 0.92 |
| Price Sensitivity | PREMIUM | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Germany | 6.8% |
| Brazil | 6.2% |
See PlayStation Network audiences in other countries
More Games audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does PlayStation Network have in Germany?
PlayStation Network has an estimated audience of 1,002,643 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PlayStation Network fans?
27.8% of PlayStation Network fans are female, 72.2% are male, with an average age of 28.6 years.
Which brands do PlayStation Network fans like most?
PlayStation Network fans show strongest brand affinity for Progressive rock (2.41×), Grinch (2.48×), and Handmade Gifts (2.04×) over the country average.
Where do PlayStation Network fans live in Germany?
PlayStation Network fans in Germany are most concentrated in Nordrhein-Westfalen (reach 258,216), Bayern (reach 138,392), and Baden-Württemberg (reach 117,669). These three regions account for the largest share of the active audience.
What other brands do PlayStation Network fans also like?
Beyond PlayStation Network itself, the audience over-indexes on Grinch (2.48×), Handmade Gifts (2.04×), Buddy – The Buddy Holly Story (4.06×), and Staycation (2.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PlayStation Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.