A data profile of the people who buy, follow and care about Digital Trends in Spain — modelled from more than twelve digital signal sources. Digital Trends has an estimated audience of 2,490,978 people in Spain.
The average Digital Trends fan in Spain is 43.5 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Video, WhatsApp, Monarchy, with strongest over-indexing on Video (1.51× the country average).
Demographically, the Digital Trends audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Social Media Usage, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Digital Trends fan in Spain is more male, around 43.5 years old, with strong Social Media Usage tendencies and a notable affinity for Video.
The key figures that characterise the Digital Trends profile in Spain.
41.8% are female, 58.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 43.5 |
| Estimated audience size | 2,490,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Digital Trends audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 6.2% |
| India | 5.5% |
Where the Digital Trends audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | La Rioja | ~20K | 1.33× | |
| 02 | Cantabria | ~30K | 1.10× | |
| 03 | Navarre | ~30K | 1.09× | |
| 04 | Extremadura | ~60K | 1.06× | |
| 05 | Principality of Asturias | ~60K | 1.02× | |
| 06 | Region of Murcia | ~80K | 0.99× | |
| 07 | Aragon | ~70K | 0.99× | |
| 08 | Castilla-La Mancha | ~100K | 0.97× | |
| 09 | Balearic Islands | ~70K | 0.97× | |
| 10 | Castile and León | ~100K | 0.95× | |
| 11 | Canary Islands | ~100K | 0.94× | |
| 12 | Galicia | ~100K | 0.94× | |
| 13 | Basque Autonomous Country | ~90K | 0.94× | |
| 14 | Comunidad Valenciana | ~300K | 0.90× | |
| 15 | Andalusia | ~400K | 0.89× | |
| 16 | Catalonia | ~400K | 0.83× | |
| 17 | Community of Madrid | ~300K | 0.83× |
The strongest cross-interests of the Digital Trends audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smart device | Technology & Electronics | 3.48× | ||
| 02 | Wonder Woman | Movies & TV | 2.93× | ||
| 03 | Fantasy movies | Movies & TV | 1.88× | ||
| 04 | IBEX 35 | Business & Career | 1.64× | ||
| 05 | Internet & Social Media | 1.62× | |||
| 06 | MSN | News | 1.62× | ||
| 07 | Movistar | Technology & Electronics | 1.61× | ||
| 08 | Vodafone | Technology & Electronics | 1.61× | ||
| 09 | Movistar+ | Movies & TV | 1.58× | ||
| 10 | Electronics | Technology & Electronics | 1.58× | ||
| 11 | FilmAffinity | Movies & TV | 1.57× | ||
| 12 | Apple | Technology & Electronics | 1.57× | ||
| 13 | Mobile device | Technology & Electronics | 1.56× | ||
| 14 | Antena 3 (Spain) | Movies & TV | 1.53× | ||
| 15 | Monarchy | Politics & Society | 1.52× | ||
| 16 | Gift | Shopping | 1.52× | ||
| 17 | CAC 40 | Business & Career | 1.52× | ||
| 18 | Video | Movies & TV | 1.51× | ||
| 19 | El País | News | 1.50× | ||
| 20 | ABC | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.32× | |
| Extroversion | THRILL | 1.32× | |
| Need for Security | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.99× | |
| Pet Ownership | JOY | 1.05× | |
| Individualism | JOY | 1.06× |
Digital Trends has an estimated audience of 2,490,978 people in Spain, concentrated in Andalusia and Catalonia.
41.8% of Digital Trends fans are female, 58.2% are male, with an average age of 43.5 years.
Digital Trends fans show strongest brand affinity for Video (1.51×), WhatsApp (1.62×), and Monarchy (1.52×) over the country average.
Digital Trends fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~400K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Digital Trends itself, the audience over-indexes on WhatsApp (1.62×), Monarchy (1.52×), Smart device (3.48×), and El País (1.5×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Digital Trends. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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