A data profile of the people who buy, follow and care about Computer keyboard in Germany — modelled from more than twelve digital signal sources. Computer keyboard has an estimated audience of 1,062,222 people in Germany.
The average Computer keyboard fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Computer data storage, Personal digital assistant, CHECK24, with strongest over-indexing on Computer data storage (8.44× the country average).
Demographically, the Computer keyboard audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Computer keyboard fan in Germany is more male, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Computer data storage.
The key figures that characterise the Computer keyboard profile in Germany.
40.8% are female, 59.2% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 37.6 |
| Estimated audience size | 1,062,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide Computer keyboard audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.9% |
| India | 7.6% |
| Japan | 6.9% |
Where the Computer keyboard audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~80K | 1.48× | |
| 02 | Sachsen-Anhalt | ~40K | 1.41× | |
| 03 | Thüringen | ~30K | 1.22× | |
| 04 | Mecklenburg-Vorpommern | ~20K | 1.17× | |
| 05 | Bayern | ~200K | 1.08× | |
| 06 | Brandenburg | ~40K | 1.07× | |
| 07 | Bremen | ~9K | 0.99× | |
| 08 | Saarland | ~10K | 0.98× | |
| 09 | Rheinland-Pfalz | ~50K | 0.95× | |
| 10 | Berlin | ~40K | 0.90× | |
| 11 | Niedersachsen | ~90K | 0.89× | |
| 12 | Hessen | ~70K | 0.88× | |
| 13 | Baden-Württemberg | ~100K | 0.87× | |
| 14 | Schleswig-Holstein | ~30K | 0.87× | |
| 15 | Nordrhein-Westfalen | ~200K | 0.81× | |
| 16 | Hamburg | ~20K | 0.76× |
The strongest cross-interests of the Computer keyboard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Personal digital assistant | Technology & Electronics | 10.37× | ||
| 02 | Noise-cancelling headphones | Technology & Electronics | 9.39× | ||
| 03 | Computer data storage | Technology & Electronics | 8.44× | ||
| 04 | DJI | Technology & Electronics | 6.27× | ||
| 05 | PlayStation Store | Games | 5.90× | ||
| 06 | Bicycle wheel | Cars & Mobility | 5.72× | ||
| 07 | Epic Games | Games | 4.90× | ||
| 08 | Action role-playing game | Games | 4.69× | ||
| 09 | GitHub | Internet & Social Media | 3.67× | ||
| 10 | Anime convention | Literature | 3.40× | ||
| 11 | League of Legends | Games | 3.03× | ||
| 12 | Steam | Games | 2.87× | ||
| 13 | Tour de France | Sports | 2.86× | ||
| 14 | Twitch | Games | 2.78× | ||
| 15 | Mobile game | Games | 2.70× | ||
| 16 | Internet & Social Media | 2.68× | |||
| 17 | CHECK24 | Business & Career | 2.64× | ||
| 18 | Video games | Games | 2.31× | ||
| 19 | FRITZ!Box | Technology & Electronics | 2.17× | ||
| 20 | Lieferando.de | Food & Beverages | 2.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.93× | |
| Convenience Orientation | PREMIUM | 1.51× | |
| Career Orientation | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Indulgence | JOY | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Computer keyboard has an estimated audience of 1,062,222 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
40.8% of Computer keyboard fans are female, 59.2% are male, with an average age of 37.6 years.
Computer keyboard fans show strongest brand affinity for Computer data storage (8.44×), Personal digital assistant (10.37×), and CHECK24 (2.64×) over the country average.
Computer keyboard fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Computer keyboard itself, the audience over-indexes on Personal digital assistant (10.37×), CHECK24 (2.64×), Video games (2.31×), and Epic Games (4.9×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Computer keyboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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