Rascasse Audience Intelligence

Burga Target Market in Germany

A data profile of the people who buy, follow and care about Burga in Germany — modelled from more than twelve digital signal sources. Burga has an estimated audience of 1,166,885 people in Germany.

#735among Brand in Germany#286in Technology & Electronics

The average Burga fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Maps, Christina Applegate, Mobile phone accessories, with strongest over-indexing on Google Maps (10.22× the country average).

Demographically, the Burga audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Price Sensitivity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Burga fan in Germany is balanced, around 36.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Maps.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burga profile in Germany.

Audience size
1.2M
in Germany
Gender
45.2%♀
54.8% male
Age
36.1
average years
Country rank
#5689
Brand in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Burga

45.2% are female, 54.8% are male, average age 36.1.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Burga audience in Germany
MetricValue
Female45.2%
Male54.8%
Average age36.1
Estimated audience size1,166,885
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Burga audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4921%
50+13%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Burga audience comes from Germany.

Worldwide audience distribution share by country for Burga
CountryShare
Germany14.7%
United States10.7%
Australia9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burga audience in Germany is strongest.

Fig. 05

Top regions by affinity

Burga customers by region in Germany
#RegionReachAffinity×
01Sachsen~60K1.14×
02Bayern~200K1.13×
03Thüringen~30K1.13×
04Niedersachsen~100K1.09×
05Nordrhein-Westfalen~300K1.07×
06Sachsen-Anhalt~30K1.07×
07Baden-Württemberg~200K1.06×
08Schleswig-Holstein~40K1.06×
09Hamburg~30K1.02×
10Rheinland-Pfalz~50K1.00×
11Hessen~80K0.98×
12Brandenburg~30K0.94×
13Mecklenburg-Vorpommern~20K0.91×
14Saarland~10K0.88×
15Bremen~8K0.86×
16Berlin~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Burga, Germany
0.77×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burga audience
#·InterestCategoryAffinity×
01Christina ApplegateMovies & TV20.26×
02CFR ClujSports20.06×
03SparhandyTechnology & Electronics16.21×
04Mobile phone accessoriesTechnology & Electronics15.04×
05Google MapsInternet & Social Media10.22×
06Gillian AndersonMovies & TV7.87×
07Smart deviceTechnology & Electronics7.29×
08Google ChromeInternet & Social Media6.37×
09Google DriveTechnology & Electronics5.49×
10Apple StoreShopping4.97×
11Office 365Technology & Electronics4.84×
12RefrigeratorHome & Garden3.38×
13Instant GamingGames3.10×
14Desktop computersTechnology & Electronics2.99×
15Apple WatchTechnology & Electronics2.85×
16Ornamental plantHome & Garden2.61×
17Millie Bobby BrownMovies & TV2.53×
18AppleTechnology & Electronics2.30×
19FRITZ!BoxTechnology & Electronics1.73×
20NatureHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burga audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.87×
Risk AppetiteTHRILL1.60×
TravellingTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burga audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
TraditionCONSERVATISM0.90×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Burga's target market in Germany?

Burga's target market in Germany covers an estimated 1,166,885 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Burga customers?

45.2% of the Burga audience are female, 54.8% are male, with an average age of 36.1 years.

03

Which brands do Burga fans like most?

Burga fans show strongest brand affinity for Google Maps (10.22×), Christina Applegate (20.26×), and Mobile phone accessories (15.04×) over the country average.

04

Where do Burga fans live in Germany?

Burga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Burga fans also like?

Beyond Burga itself, the audience over-indexes on Christina Applegate (20.26×), Mobile phone accessories (15.04×), Sparhandy (16.21×), and Smart device (7.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Burga audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Burga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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