Burga Audience in Germany
Burga has an estimated audience of 1,322,246 people in Germany. 46.0% are female, 54.0% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cloppenburg, Gil Ofarim, Icon (magazine), Hückelhoven, Progressive rock.
The average Burga fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cloppenburg, Gil Ofarim, Icon (magazine), with strongest over-indexing on Cloppenburg (9.34× the country average). Demographically, the Burga audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Burga fans
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 40.7 |
| Estimated audience size | 1,322,246 |
Audience persona
The typical Burga fan in Germany is balanced, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Cloppenburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 332,718 | 1.15× |
| Bayern | 245,810 | 1.16× |
| Baden-Württemberg | 193,208 | 1.07× |
| Niedersachsen | 140,712 | 1.1× |
| Hessen | 103,347 | 1.03× |
| Sachsen | 77,241 | 1.19× |
| Rheinland-Pfalz | 66,093 | 1× |
| Schleswig-Holstein | 50,207 | 1.06× |
| Berlin | 49,601 | 0.84× |
| Brandenburg | 38,567 | 0.94× |
| Thüringen | 37,854 | 1.12× |
| Sachsen-Anhalt | 36,117 | 1.05× |
| Hamburg | 31,368 | 1.05× |
| Mecklenburg-Vorpommern | 14,189 | 0.56× |
| Saarland | 13,787 | 0.85× |
| Bremen | 9,463 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cloppenburg | 9.34× | Travel & Leisure |
| Gil Ofarim | 2.38× | Music & Radio |
| Icon (magazine) | 3.96× | Arts & Culture |
| Hückelhoven | 10.72× | Travel & Leisure |
| Progressive rock | 1.83× | Music & Radio |
| Erobique | 12.66× | Music & Radio |
| Erasmus+ | 5.74× | Business & Career |
| Commercial mortgage | 1.62× | Business & Career |
| Corfu (regional unit) | 2.13× | Travel & Leisure |
| Home Delivery | 1.75× | Food & Beverages |
| Stucco | 1.57× | Home & Garden |
| YouGov | 3.79× | Business & Career |
| Headhunters (film) | 2.36× | Movies & TV |
| Nijmegen | 3.64× | Travel & Leisure |
| Jaguar F-Pace | 2.84× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 2.09× | Music & Radio |
| Fatteh | 4.5× | Food & Beverages |
| Building insulation | 1.73× | Home & Garden |
| Information sensitivity | 2.08× | Technology & Electronics |
| Graham Greene (actor) | 1.55× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.88 |
| Travelling | THRILL | 1.64 |
| Sports Activity | POWER | 1.37 |
| Early Adopter Mentality | POWER | 1.37 |
| Luxury Orientation | PREMIUM | 1.3 |
| Sustainability | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 14.7% |
| United States | 10.0% |
| France | 9.9% |
See Burga audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Burga have in Germany?
Burga has an estimated audience of 1,322,246 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Burga fans?
46.0% of Burga fans are female, 54.0% are male, with an average age of 40.7 years.
Which brands do Burga fans like most?
Burga fans show strongest brand affinity for Cloppenburg (9.34×), Gil Ofarim (2.38×), and Icon (magazine) (3.96×) over the country average.
Where do Burga fans live in Germany?
Burga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 332,718), Bayern (reach 245,810), and Baden-Württemberg (reach 193,208). These three regions account for the largest share of the active audience.
What other brands do Burga fans also like?
Beyond Burga itself, the audience over-indexes on Gil Ofarim (2.38×), Icon (magazine) (3.96×), Hückelhoven (10.72×), and Progressive rock (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Burga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.