Bengal Audience in United States

Bengal logo

Bengal has an estimated audience of 1,016,610 people in United States. 59.0% are female, 41.0% are male, average age 41.0. Top regions: California, New York, Texas. Top brand affinities: Minnesota, Mothercare, Electrolyte, Google Home, Nebraska Cornhuskers football.

The average Bengal fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Minnesota, Mothercare, Electrolyte, with strongest over-indexing on Minnesota (3.22× the country average). Demographically, the Bengal audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Bengal fans

Demographic split for Bengal audience in United States
MetricValue
Female59.0%
Male41.0%
Average age41.0
Estimated audience size1,016,610

Audience persona

The typical Bengal fan in United States is more female, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Bengal in United States
RegionReachAffinity
California158,0131.41×
New York103,9311.83×
Texas102,4011.17×
Florida76,6751.11×
Pennsylvania41,0181.2×
Ohio40,7001.3×
Illinois37,7291.11×
Georgia37,7281.2×
New Jersey36,8291.42×
Michigan33,7641.27×
North Carolina31,4351.03×
Virginia30,9211.25×
Massachusetts25,4031.27×
Washington24,7981.22×
Maryland22,0561.26×
Arizona18,8080.91×
Tennessee17,4740.86×
Indiana17,2420.93×
Missouri15,1260.92×
Colorado14,4100.9×
Minnesota14,4030.99×
Kentucky14,1361.11×
Louisiana14,0301.07×
South Carolina12,4910.82×
Oregon12,1381.04×
Connecticut11,9091.17×
Wisconsin11,8010.77×
Alabama11,4820.81×
Oklahoma10,8720.96×
Nevada9,4850.96×
Utah9,0591×
Arkansas7,3110.87×
Mississippi7,2690.87×
Kansas7,0980.89×
Iowa6,5030.78×
Hawaii4,7131.08×
Washington, District of Columbia4,3991.44×
Nebraska4,2220.83×
Idaho4,1340.81×
West Virginia3,8420.81×
New Mexico3,6810.72×
New Hampshire3,2860.82×
Rhode Island3,2701.01×
Maine3,0070.83×
Delaware2,7460.98×
Montana1,7720.63×
Alaska1,5700.72×
South Dakota1,5190.65×
Vermont1,4220.8×
North Dakota1,4070.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bengal audience
BrandAffinityCategory
Minnesota3.22×Travel & Leisure
Mothercare4.29×Kids & Family
Electrolyte5.59×Health
Google Home6.5×Technology & Electronics
Nebraska Cornhuskers football3.56×Sports
JDSU2.9×Business & Career
Goop4.93×Internet & Social Media
Nationality1.96×Politics & Society
Governor of Michigan6.23×Politics & Society
Mangaka3.36×Literature
Hibachi6.11×Food & Beverages
Natural rubber1.56×Cars & Mobility
Grinch2.83×Movies & TV
Jaguar F-Pace9.73×Cars & Mobility
Hipster6.61×Politics & Society
Wok4.35×Food & Beverages
Fairy godmother4.88×Literature
Vocal harmony2.82×Music & Radio
Havant71.38×Travel & Leisure
Scorpio (comics)9.45×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bengal audience
TraitClusterScore
Quality AwarenessPREMIUM2.07
PatriotismCONSERVATISM2.06
Price SensitivityPREMIUM1.71
LGBTQ+ IdentityOPEN1.6
Design AffinityPREMIUM1.52
Community OrientationOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Bengal
CountryShare
India38.7%
Saudi Arabia9.9%
United States8.0%

See Bengal audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Bengal have in United States?

Bengal has an estimated audience of 1,016,610 people in United States, concentrated in California and New York.

What is the gender split and age of Bengal fans?

59.0% of Bengal fans are female, 41.0% are male, with an average age of 41.0 years.

Which brands do Bengal fans like most?

Bengal fans show strongest brand affinity for Minnesota (3.22×), Mothercare (4.29×), and Electrolyte (5.59×) over the country average.

Where do Bengal fans live in United States?

Bengal fans in United States are most concentrated in California (reach 158,013), New York (reach 103,931), and Texas (reach 102,401). These three regions account for the largest share of the active audience.

What other brands do Bengal fans also like?

Beyond Bengal itself, the audience over-indexes on Mothercare (4.29×), Electrolyte (5.59×), Google Home (6.5×), and Nebraska Cornhuskers football (3.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bengal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.