Rascasse Audience Intelligence

Bengal Audience in United States

A data profile of the people who buy, follow and care about Bengal in United States — modelled from more than twelve digital signal sources. Bengal has an estimated audience of 1,016,610 people in United States.

#169among Region in United States#2098among POI in United States#1753in Travel & Leisure

The average Bengal fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include UpToDate, Big five game, Google Voice, with strongest over-indexing on UpToDate (20.78× the country average).

Demographically, the Bengal audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bengal fan in United States is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for UpToDate.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bengal profile in United States.

Audience size
1M
in United States
Gender
59.0%♀
41.0% male
Age
41.0
average years
Country rank
#23414
POI in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bengal fans

59.0% are female, 41.0% are male, average age 41.0.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Bengal audience in United States
MetricValue
Female59.0%
Male41.0%
Average age41.0
Estimated audience size1,016,610
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Bengal audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4921%
50+25%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Bengal audience comes from United States.

Worldwide audience distribution share by country for Bengal
CountryShare
India38.6%
Saudi Arabia9.9%
United States8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bengal audience in United States is strongest.

Fig. 05

Top regions by affinity

Bengal fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.69×
02California~100K1.33×
03New Jersey~30K1.33×
04Washington, District of Columbia~4K1.32×
05Ohio~40K1.23×
06Michigan~30K1.23×
07Maryland~20K1.22×
08Massachusetts~20K1.21×
09Virginia~30K1.19×
10Washington~20K1.18×
11Georgia~40K1.17×
12Texas~100K1.15×
13Connecticut~10K1.13×
14Pennsylvania~40K1.12×
15Kentucky~10K1.11×
16Louisiana~10K1.10×
17Florida~70K1.08×
18Illinois~40K1.06×
19Hawaii~5K1.05×
20North Carolina~30K1.01×
21Rhode Island~3K1.01×
22Oregon~10K1.00×
23Delaware~3K1.00×
24Indiana~20K0.99×
25Minnesota~10K0.98×
26Oklahoma~10K0.98×
27Nevada~9K0.95×
28Utah~9K0.95×
29Arizona~20K0.94×
30Arkansas~8K0.94×
31Missouri~20K0.92×
32Mississippi~8K0.92×
33Colorado~10K0.90×
34Kansas~7K0.90×
35Alaska~2K0.89×
36Vermont~2K0.89×
37Tennessee~20K0.88×
38West Virginia~4K0.88×
39New Hampshire~4K0.88×
40Maine~3K0.88×
41South Carolina~10K0.86×
42Nebraska~4K0.86×
43Alabama~10K0.85×
44Idaho~4K0.85×
45Wisconsin~10K0.81×
46Iowa~7K0.81×
47South Dakota~2K0.80×
48North Dakota~2K0.80×
49New Mexico~4K0.79×
50Montana~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Bengal, United States
0.76×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bengal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bengal audience
#·InterestCategoryAffinity×
01Balinese catPets & Animals68.11×
02Havana BrownMusic & Radio48.75×
03Big five gamePets & Animals48.47×
04Egyptian MauPets & Animals29.30×
05HindustanPolitics & Society28.65×
06HavaianasFashion & Accessoires22.35×
07UpToDateHealth20.78×
08Ranbir KapoorMovies & TV20.34×
09Ranveer SinghMovies & TV14.16×
10Cricket World CupSports13.75×
11Etihad AirwaysTravel & Leisure13.75×
12HindiPolitics & Society11.48×
13Google VoiceTechnology & Electronics10.10×
14City BankBusiness & Career6.72×
15HinduismPolitics & Society6.16×
16BirkenstockFashion & Accessoires6.06×
17Detroit TigersSports3.14×
18RadioTechnology & Electronics2.12×
19Planet FitnessSports1.90×
20PinterestInternet & Social Media1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bengal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bengal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.86×
Quality AwarenessPREMIUM2.34×
SpiritualityBALANCE1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bengal audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
DIY MentalityTHRILL0.83×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bengal have in United States?

Bengal has an estimated audience of 1,016,610 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bengal fans?

59.0% of Bengal fans are female, 41.0% are male, with an average age of 41.0 years.

03

Which brands do Bengal fans like most?

Bengal fans show strongest brand affinity for UpToDate (20.78×), Big five game (48.47×), and Google Voice (10.1×) over the country average.

04

Where do Bengal fans live in United States?

Bengal fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Bengal fans also like?

Beyond Bengal itself, the audience over-indexes on Big five game (48.47×), Google Voice (10.1×), Balinese cat (68.11×), and Hindi (11.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Bengal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bengal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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