A data profile of the people who buy, follow and care about Bengal in India — modelled from more than twelve digital signal sources. Bengal has an estimated audience of 4,928,293 people in India.
Bengal has an estimated audience of 4,928,293 people in India. 31.3% are female, 68.7% are male, average age 31.8. Top brand affinities: Superman, Videography, Darjeeling, Instant messaging, Happiness.
Top brand affinities include Superman, Videography, Darjeeling, with strongest over-indexing on Superman (2.01× the country average).
Demographically, the Bengal audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.
The typical Bengal fan in India is more male, around 31.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Bengal profile in India.
31.3% are female, 68.7% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 31.8 |
| Estimated audience size | 4,928,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Bengal audience comes from India.
| Country | Share |
|---|---|
| India | 38.6% |
| Saudi Arabia | 9.9% |
| United States | 8.0% |
The strongest cross-interests of the Bengal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Darjeeling | Travel & Leisure | 8.57× | ||
| 02 | The Wire | Movies & TV | 5.70× | ||
| 03 | Videography | Internet & Social Media | 3.77× | ||
| 04 | Indian Super League | Sports | 3.23× | ||
| 05 | Macau | Travel & Leisure | 3.12× | ||
| 06 | Lodging | Travel & Leisure | 2.41× | ||
| 07 | Anthropology | Business & Career | 2.23× | ||
| 08 | Diary | Kids & Family | 2.07× | ||
| 09 | Himalayas | Travel & Leisure | 2.03× | ||
| 10 | Superman | Movies & TV | 2.01× | ||
| 11 | UEFA Champions League | Sports | 2.00× | ||
| 12 | Wikipedia | Internet & Social Media | 1.98× | ||
| 13 | OnePlus | Technology & Electronics | 1.95× | ||
| 14 | Batman | Movies & TV | 1.92× | ||
| 15 | Drawing | Home & Garden | 1.84× | ||
| 16 | FC Barcelona | Sports | 1.76× | ||
| 17 | Volunteering | Politics & Society | 1.72× | ||
| 18 | Instant messaging | Internet & Social Media | 1.68× | ||
| 19 | Happiness | Health | 1.54× | ||
| 20 | Psychology | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.42× | |
| Spirituality | BALANCE | 1.36× | |
| Extroversion | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.60× | |
| Price Sensitivity | PREMIUM | 0.63× | |
| Creativity | OPEN | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bengal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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