A data profile of the people who buy, follow and care about Bengal in Germany — modelled from more than twelve digital signal sources. Bengal has an estimated audience of 242,231 people in Germany.
The average Bengal fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include UpToDate, PubMed, Pixum, with strongest over-indexing on UpToDate (67.79× the country average).
Demographically, the Bengal audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bengal fan in Germany is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for UpToDate.
The key figures that characterise the Bengal profile in Germany.
66.0% are female, 34.0% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 41.2 |
| Estimated audience size | 242,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Bengal audience comes from Germany.
| Country | Share |
|---|---|
| India | 38.6% |
| Saudi Arabia | 9.9% |
| United States | 8.0% |
Where the Bengal audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~50K | 1.49× | |
| 02 | Hessen | ~20K | 1.17× | |
| 03 | Nordrhein-Westfalen | ~60K | 1.11× | |
| 04 | Bayern | ~40K | 1.07× | |
| 05 | Rheinland-Pfalz | ~10K | 1.07× | |
| 06 | Berlin | ~10K | 1.06× | |
| 07 | Hamburg | ~6K | 1.02× | |
| 08 | Saarland | ~3K | 1.00× | |
| 09 | Bremen | ~2K | 0.97× | |
| 10 | Niedersachsen | ~20K | 0.96× | |
| 11 | Sachsen | ~10K | 0.90× | |
| 12 | Brandenburg | ~7K | 0.90× | |
| 13 | Thüringen | ~5K | 0.89× | |
| 14 | Schleswig-Holstein | ~8K | 0.88× | |
| 15 | Sachsen-Anhalt | ~5K | 0.86× | |
| 16 | Mecklenburg-Vorpommern | ~4K | 0.78× |
The strongest cross-interests of the Bengal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UpToDate | Health | 67.79× | ||
| 02 | Pixum | Technology & Electronics | 22.56× | ||
| 03 | PubMed | Internet & Social Media | 20.00× | ||
| 04 | Green Bay Packers | Sports | 20.00× | ||
| 05 | San Francisco 49ers | Sports | 20.00× | ||
| 06 | Pittsburgh Steelers | Sports | 20.00× | ||
| 07 | New Orleans Saints | Sports | 20.00× | ||
| 08 | Denver Broncos | Sports | 20.00× | ||
| 09 | New York Jets | Sports | 20.00× | ||
| 10 | Tennessee Titans | Sports | 20.00× | ||
| 11 | BSE SENSEX | Business & Career | 20.00× | ||
| 12 | Las Vegas Raiders | Sports | 17.77× | ||
| 13 | Seattle Seahawks | Sports | 16.83× | ||
| 14 | Rag doll | Pets & Animals | 15.17× | ||
| 15 | Philadelphia Eagles | Sports | 13.98× | ||
| 16 | Cricket World Cup | Sports | 13.50× | ||
| 17 | Pep Guardiola | Sports | 13.40× | ||
| 18 | Dickies | Fashion & Accessoires | 12.88× | ||
| 19 | International English Language Testing System | Business & Career | 8.60× | ||
| 20 | Qatar Airways | Travel & Leisure | 6.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.49× | |
| Need for Security | CONSERVATISM | 1.45× | |
| Urban Lifestyle | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| DIY Mentality | THRILL | 0.76× | |
| Price Sensitivity | PREMIUM | 0.84× |
Bengal has an estimated audience of 242,231 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
66.0% of Bengal fans are female, 34.0% are male, with an average age of 41.2 years.
Bengal fans show strongest brand affinity for UpToDate (67.79×), PubMed (20×), and Pixum (22.56×) over the country average.
Bengal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Bengal itself, the audience over-indexes on PubMed (20×), Pixum (22.56×), Green Bay Packers (20×), and San Francisco 49ers (20×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Bengal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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