Bengal Audience in Germany
Bengal has an estimated audience of 242,231 people in Germany. 66.0% are female, 34.0% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Graham Greene, Sailor, Alaska, Progressive rock, St Matthew Passion.
The average Bengal fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Graham Greene, Sailor, Alaska, with strongest over-indexing on Graham Greene (10.76× the country average). Demographically, the Bengal audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Bengal fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 41.2 |
| Estimated audience size | 242,231 |
Audience persona
The typical Bengal fan in Germany is more female, around 41.2 years old, with strong Pet Ownership tendencies and a notable affinity for Graham Greene.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,899 | 1.15× |
| Baden-Württemberg | 43,772 | 1.32× |
| Bayern | 43,400 | 1.11× |
| Niedersachsen | 22,825 | 0.97× |
| Hessen | 22,626 | 1.23× |
| Rheinland-Pfalz | 13,079 | 1.08× |
| Berlin | 12,370 | 1.14× |
| Sachsen | 10,632 | 0.89× |
| Schleswig-Holstein | 7,403 | 0.85× |
| Brandenburg | 6,546 | 0.87× |
| Hamburg | 5,700 | 1.04× |
| Thüringen | 5,188 | 0.84× |
| Sachsen-Anhalt | 5,110 | 0.81× |
| Mecklenburg-Vorpommern | 3,366 | 0.73× |
| Saarland | 2,880 | 0.97× |
| Bremen | 2,044 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Graham Greene | 10.76× | Literature |
| Sailor | 11.03× | Travel & Leisure |
| Alaska | 6.87× | Travel & Leisure |
| Progressive rock | 2.39× | Music & Radio |
| St Matthew Passion | 20× | |
| Jura Mountains | 7.19× | Travel & Leisure |
| Artistic inspiration | 1.56× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| Este, Veneto | 2.79× | Travel & Leisure |
| N'Golo Kanté | 5.03× | Sports |
| Gudrun Sjödén | 2.81× | Fashion & Accessoires |
| Necktie | 4.77× | Fashion & Accessoires |
| Larry Mullen, Jr. | 20× | Music & Radio |
| Ember.js | 20× | Technology & Electronics |
| Eindhoven | 1.67× | Travel & Leisure |
| Brandon Ingram | 11.21× | Sports |
| James Burton | 16.52× | Music & Radio |
| Corona (band) | 1.73× | Music & Radio |
| Jaguar F-Pace | 4.23× | Cars & Mobility |
| Food quality | 6.32× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.45 |
| Extroversion | THRILL | 1.42 |
| Community Orientation | OPEN | 1.39 |
| Sustainability | BALANCE | 1.35 |
| Early Adopter Mentality | POWER | 1.32 |
| Family Orientation | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 38.7% |
| Saudi Arabia | 9.9% |
| United States | 8.0% |
See Bengal audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Bengal have in Germany?
Bengal has an estimated audience of 242,231 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Bengal fans?
66.0% of Bengal fans are female, 34.0% are male, with an average age of 41.2 years.
Which brands do Bengal fans like most?
Bengal fans show strongest brand affinity for Graham Greene (10.76×), Sailor (11.03×), and Alaska (6.87×) over the country average.
Where do Bengal fans live in Germany?
Bengal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,899), Baden-Württemberg (reach 43,772), and Bayern (reach 43,400). These three regions account for the largest share of the active audience.
What other brands do Bengal fans also like?
Beyond Bengal itself, the audience over-indexes on Sailor (11.03×), Alaska (6.87×), Progressive rock (2.39×), and St Matthew Passion (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bengal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.