Rascasse Audience Intelligence

The Perks of Being a Wallflower Audience in United States

A data profile of the people who buy, follow and care about The Perks of Being a Wallflower in United States — modelled from more than twelve digital signal sources. The Perks of Being a Wallflower has an estimated audience of 1,243,388 people in United States.

#1447among Movie / TV Show / Series in United States#3514in Movies & TV

The average The Perks of Being a Wallflower fan in United States is 28.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Birkenstock, Gigi Hadid, Selena Gomez, with strongest over-indexing on Birkenstock (24.97× the country average).

Demographically, the The Perks of Being a Wallflower audience skews more female with an average age of 28.3, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Perks of Being a Wallflower fan in United States is more female, around 28.3 years old, with strong Indulgence tendencies and a notable affinity for Birkenstock.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Perks of Being a Wallflower profile in United States.

Audience size
1.2M
in United States
Gender
74.0%♀
26.0% male
Age
28.3
average years
Country rank
#20340
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Perks of Being a Wallflower viewers

74.0% are female, 26.0% are male, average age 28.3.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for The Perks of Being a Wallflower audience in United States
MetricValue
Female74.0%
Male26.0%
Average age28.3
Estimated audience size1,243,388
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the The Perks of Being a Wallflower audience in United States
Age bracketShare%
16-1953%
20-2923%
30-399%
40-497%
50+8%
Fig. 04

Worldwide distribution

26.8%

of the worldwide The Perks of Being a Wallflower audience comes from United States.

Worldwide audience distribution share by country for The Perks of Being a Wallflower
CountryShare
United States26.8%
Australia8.3%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Perks of Being a Wallflower audience in United States is strongest.

Fig. 05

Top regions by affinity

The Perks of Being a Wallflower fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.26×
02Arizona~30K1.20×
03Utah~10K1.20×
04Texas~100K1.17×
05Oklahoma~20K1.17×
06Illinois~50K1.12×
07Idaho~7K1.12×
08New Mexico~7K1.09×
09Indiana~20K1.08×
10Kentucky~20K1.08×
11Oregon~20K1.07×
12Pennsylvania~40K1.06×
13Connecticut~10K1.06×
14Kansas~10K1.06×
15West Virginia~6K1.05×
16Washington~30K1.04×
17Missouri~20K1.03×
18Nebraska~6K1.03×
19Ohio~40K1.01×
20New Jersey~30K1.01×
21Massachusetts~20K1.01×
22North Carolina~40K1.00×
23Nevada~10K1.00×
24New Hampshire~5K1.00×
25Rhode Island~4K1.00×
26South Dakota~3K1.00×
27Georgia~40K0.99×
28Minnesota~20K0.99×
29North Dakota~3K0.99×
30Michigan~30K0.98×
31Arkansas~10K0.98×
32Colorado~20K0.97×
33Iowa~10K0.97×
34Montana~3K0.97×
35Alaska~3K0.97×
36Tennessee~20K0.96×
37New York~70K0.95×
38Wisconsin~20K0.94×
39Maine~4K0.94×
40Florida~80K0.93×
41Virginia~30K0.93×
42Maryland~20K0.93×
43Vermont~2K0.92×
44Alabama~20K0.91×
45South Carolina~20K0.88×
46Delaware~3K0.88×
47Louisiana~10K0.87×
48Mississippi~9K0.86×
49Hawaii~4K0.76×
50Washington, District of Columbia~3K0.76×
Fig. 06

Affinity by region

Affinity by region — The Perks of Being a Wallflower, United States
0.76×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Perks of Being a Wallflower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Perks of Being a Wallflower audience
#·InterestCategoryAffinity×
01Gigi HadidFashion & Accessoires30.91×
02NephrologyHealth29.14×
03BirkenstockFashion & Accessoires24.97×
04Charli XCXMusic & Radio11.93×
05Selena GomezMovies & TV11.13×
06PrimarkShopping10.06×
07romantic comediesMovies & TV8.50×
08Harry StylesMusic & Radio7.87×
09Kylie JennerMovies & TV5.22×
10Crime fictionLiterature4.87×
11SnapchatInternet & Social Media4.80×
12Urban OutfittersShopping4.17×
13TV comediesMovies & TV2.96×
14NordstromShopping2.95×
15StarbucksFood & Beverages2.65×
16Taylor SwiftMusic & Radio2.49×
17HandbagsFashion & Accessoires2.43×
18EtsyFashion & Accessoires2.36×
19Beauty salonsBeauty & Wellness2.21×
20PinterestInternet & Social Media1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Perks of Being a Wallflower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Perks of Being a Wallflower audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.56×
SpiritualityBALANCE1.90×
SustainabilityBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Perks of Being a Wallflower audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.43×
Risk AppetiteTHRILL0.48×
Need for SecurityCONSERVATISM0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Perks of Being a Wallflower have in United States?

The Perks of Being a Wallflower has an estimated audience of 1,243,388 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Perks of Being a Wallflower viewers?

74.0% of The Perks of Being a Wallflower fans are female, 26.0% are male, with an average age of 28.3 years.

03

Which brands do The Perks of Being a Wallflower fans like most?

The Perks of Being a Wallflower fans show strongest brand affinity for Birkenstock (24.97×), Gigi Hadid (30.91×), and Selena Gomez (11.13×) over the country average.

04

Where do The Perks of Being a Wallflower fans live in United States?

The Perks of Being a Wallflower fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Perks of Being a Wallflower fans also like?

Beyond The Perks of Being a Wallflower itself, the audience over-indexes on Gigi Hadid (30.91×), Selena Gomez (11.13×), Primark (10.06×), and romantic comedies (8.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Perks of Being a Wallflower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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