The Perks of Being a Wallflower Audience in United States

The Perks of Being a Wallflower has an estimated audience of 1,230,249 people in United States. 74.0% are female, 26.0% are male, average age 28.3. Top regions: California, Texas, Florida. Top brand affinities: Birkenstock, Jean Paul Gaultier, Selena Gomez, Crocs, Gigi Hadid.

The average The Perks of Being a Wallflower fan in United States is 28.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Birkenstock, Jean Paul Gaultier, Selena Gomez, with strongest over-indexing on Birkenstock (24.4× the country average). Demographically, the The Perks of Being a Wallflower audience skews more female with an average age of 28.3, and over-indexes on personality traits such as Luxury Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of The Perks of Being a Wallflower fans

Demographic split for The Perks of Being a Wallflower audience in United States
MetricValue
Female74.0%
Male26.0%
Average age28.3
Estimated audience size1,230,249

Audience persona

The typical The Perks of Being a Wallflower fan in United States is more female, around 28.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Birkenstock.

Top regions in United States

Top regions ranked by reach for The Perks of Being a Wallflower in United States
RegionReachAffinity
California177,5241.31×
Texas129,9481.23×
Florida80,2460.96×
New York66,8210.97×
Illinois47,6751.16×
Pennsylvania44,8151.08×
Georgia39,5591.04×
Ohio39,3051.04×
North Carolina38,5221.04×
New Jersey32,3841.03×
Michigan32,2091×
Arizona31,0551.24×
Virginia28,6340.96×
Washington25,8051.05×
Indiana25,1341.12×
Massachusetts24,6561.02×
Tennessee24,4100.99×
Missouri20,9641.06×
Colorado19,7721.02×
Maryland19,6470.93×
Minnesota17,7321.01×
Wisconsin17,3970.94×
Kentucky16,8161.09×
South Carolina16,5230.89×
Oklahoma16,2211.19×
Alabama15,4820.9×
Oregon15,3281.09×
Utah13,3931.22×
Louisiana13,1900.83×
Connecticut13,0061.05×
Nevada12,1851.02×
Kansas10,1471.05×
Arkansas9,7240.96×
Iowa9,6510.95×
Mississippi8,1270.8×
Idaho6,7871.1×
New Mexico6,6341.08×
Nebraska6,2721.02×
West Virginia5,8821.03×
New Hampshire4,6540.96×
Maine4,0400.92×
Rhode Island3,8080.97×
Hawaii3,7620.71×
Montana3,1960.94×
South Dakota2,7730.98×
Delaware2,7530.81×
Washington, District of Columbia2,7460.74×
North Dakota2,3530.93×
Alaska2,3270.88×
Vermont1,8520.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Perks of Being a Wallflower audience
BrandAffinityCategory
Birkenstock24.4×Fashion & Accessoires
Jean Paul Gaultier45.57×Fashion & Accessoires
Selena Gomez11.56×Movies & TV
Crocs11.06×Fashion & Accessoires
Gigi Hadid21.07×Fashion & Accessoires
Urban Outfitters7.24×Shopping
Snapchat5.21×Internet & Social Media
Kylie Jenner8.54×Movies & TV
Starbucks2.71×Food & Beverages
Louis Vuitton3.64×Fashion & Accessoires
Harry Potter2.16×Movies & TV
Superman1.62×Movies & TV
Taylor Swift2.7×Music & Radio
Uniqlo4.71×Shopping
Primark6.09×Shopping
AliExpress4.78×Shopping
Charli XCX7.28×Music & Radio
Streetwear2.73×Fashion & Accessoires
Puma5.85×Fashion & Accessoires
Nordstrom2.18×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Perks of Being a Wallflower audience
TraitClusterScore
Luxury OrientationPREMIUM1.63
MindfulnessBALANCE1.62
SustainabilityBALANCE1.54
Social Media UsageJOY1.46
Design AffinityPREMIUM1.44
LGBTQ+ IdentityOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for The Perks of Being a Wallflower
CountryShare
United States28.2%
Australia9.1%
India5.7%

See The Perks of Being a Wallflower audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does The Perks of Being a Wallflower have in United States?

The Perks of Being a Wallflower has an estimated audience of 1,230,249 people in United States, concentrated in California and Texas.

What is the gender split and age of The Perks of Being a Wallflower fans?

74.0% of The Perks of Being a Wallflower fans are female, 26.0% are male, with an average age of 28.3 years.

Which brands do The Perks of Being a Wallflower fans like most?

The Perks of Being a Wallflower fans show strongest brand affinity for Birkenstock (24.4×), Jean Paul Gaultier (45.57×), and Selena Gomez (11.56×) over the country average.

Where do The Perks of Being a Wallflower fans live in United States?

The Perks of Being a Wallflower fans in United States are most concentrated in California (reach 177,524), Texas (reach 129,948), and Florida (reach 80,246). These three regions account for the largest share of the active audience.

What other brands do The Perks of Being a Wallflower fans also like?

Beyond The Perks of Being a Wallflower itself, the audience over-indexes on Jean Paul Gaultier (45.57×), Selena Gomez (11.56×), Crocs (11.06×), and Gigi Hadid (21.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Perks of Being a Wallflower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.