The Perks of Being a Wallflower Audience in United States
The Perks of Being a Wallflower has an estimated audience of 1,230,249 people in United States. 74.0% are female, 26.0% are male, average age 28.3. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Box lacrosse, Sacred Heart Catholic Church (Dubuque, Iowa), Hippocrates, Thom Browne.
The average The Perks of Being a Wallflower fan in United States is 28.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Box lacrosse, Sacred Heart Catholic Church (Dubuque, Iowa), with strongest over-indexing on Bank account (6.09× the country average). Demographically, the The Perks of Being a Wallflower audience skews more female with an average age of 28.3, and over-indexes on personality traits such as Luxury Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama
Demographics of The Perks of Being a Wallflower fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 28.3 |
| Estimated audience size | 1,230,249 |
Audience persona
The typical The Perks of Being a Wallflower fan in United States is more female, around 28.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Bank account.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 177,524 | 1.31× |
| Texas | 129,948 | 1.23× |
| Florida | 80,246 | 0.96× |
| New York | 66,821 | 0.97× |
| Illinois | 47,675 | 1.16× |
| Pennsylvania | 44,815 | 1.08× |
| Georgia | 39,559 | 1.04× |
| Ohio | 39,305 | 1.04× |
| North Carolina | 38,522 | 1.04× |
| New Jersey | 32,384 | 1.03× |
| Michigan | 32,209 | 1× |
| Arizona | 31,055 | 1.24× |
| Virginia | 28,634 | 0.96× |
| Washington | 25,805 | 1.05× |
| Indiana | 25,134 | 1.12× |
| Massachusetts | 24,656 | 1.02× |
| Tennessee | 24,410 | 0.99× |
| Missouri | 20,964 | 1.06× |
| Colorado | 19,772 | 1.02× |
| Maryland | 19,647 | 0.93× |
| Minnesota | 17,732 | 1.01× |
| Wisconsin | 17,397 | 0.94× |
| Kentucky | 16,816 | 1.09× |
| South Carolina | 16,523 | 0.89× |
| Oklahoma | 16,221 | 1.19× |
| Alabama | 15,482 | 0.9× |
| Oregon | 15,328 | 1.09× |
| Utah | 13,393 | 1.22× |
| Louisiana | 13,190 | 0.83× |
| Connecticut | 13,006 | 1.05× |
| Nevada | 12,185 | 1.02× |
| Kansas | 10,147 | 1.05× |
| Arkansas | 9,724 | 0.96× |
| Iowa | 9,651 | 0.95× |
| Mississippi | 8,127 | 0.8× |
| Idaho | 6,787 | 1.1× |
| New Mexico | 6,634 | 1.08× |
| Nebraska | 6,272 | 1.02× |
| West Virginia | 5,882 | 1.03× |
| New Hampshire | 4,654 | 0.96× |
| Maine | 4,040 | 0.92× |
| Rhode Island | 3,808 | 0.97× |
| Hawaii | 3,762 | 0.71× |
| Montana | 3,196 | 0.94× |
| South Dakota | 2,773 | 0.98× |
| Delaware | 2,753 | 0.81× |
| Washington, District of Columbia | 2,746 | 0.74× |
| North Dakota | 2,353 | 0.93× |
| Alaska | 2,327 | 0.88× |
| Vermont | 1,852 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bank account | 6.09× | Business & Career |
| Box lacrosse | 6.83× | Sports |
| Sacred Heart Catholic Church (Dubuque, Iowa) | 8.99× | Politics & Society |
| Hippocrates | 21.07× | Politics & Society |
| Thom Browne | 5.85× | Fashion & Accessoires |
| Mothercare | 1.83× | Kids & Family |
| Hypothec | 4.44× | Business & Career |
| Austin360 | 5.28× | Sports |
| The Specials | 9.2× | Music & Radio |
| Assassin's Creed II | 2.53× | Games |
| Commercial mortgage | 2.07× | Business & Career |
| Necktie | 1.56× | Fashion & Accessoires |
| Leprechaun | 2.98× | Literature |
| Brittney Griner | 2.41× | Sports |
| Zach Ertz | 2.39× | Sports |
| Graham Greene | 1.8× | Literature |
| Paul Dano | 1.54× | Movies & TV |
| Ellen Burstyn | 2.6× | Movies & TV |
| Assassin's Creed: Bloodlines | 2.71× | Games |
| Stealing Beauty | 4.58× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.63 |
| Mindfulness | BALANCE | 1.62 |
| Sustainability | BALANCE | 1.54 |
| Social Media Usage | JOY | 1.46 |
| Design Affinity | PREMIUM | 1.44 |
| LGBTQ+ Identity | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| Australia | 9.1% |
| India | 5.7% |
See The Perks of Being a Wallflower audiences in other countries
- The Perks of Being a Wallflower — Germany
- The Perks of Being a Wallflower — United Kingdom
- The Perks of Being a Wallflower — France
- The Perks of Being a Wallflower — Italy
- The Perks of Being a Wallflower — Spain
- The Perks of Being a Wallflower — Brazil
- The Perks of Being a Wallflower — Japan
- The Perks of Being a Wallflower — South Korea
- The Perks of Being a Wallflower — India
More Drama audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
Frequently asked questions
How many fans does The Perks of Being a Wallflower have in United States?
The Perks of Being a Wallflower has an estimated audience of 1,230,249 people in United States, concentrated in California and Texas.
What is the gender split and age of The Perks of Being a Wallflower fans?
74.0% of The Perks of Being a Wallflower fans are female, 26.0% are male, with an average age of 28.3 years.
Which brands do The Perks of Being a Wallflower fans like most?
The Perks of Being a Wallflower fans show strongest brand affinity for Bank account (6.09×), Box lacrosse (6.83×), and Sacred Heart Catholic Church (Dubuque, Iowa) (8.99×) over the country average.
Where do The Perks of Being a Wallflower fans live in United States?
The Perks of Being a Wallflower fans in United States are most concentrated in California (reach 177,524), Texas (reach 129,948), and Florida (reach 80,246). These three regions account for the largest share of the active audience.
What other brands do The Perks of Being a Wallflower fans also like?
Beyond The Perks of Being a Wallflower itself, the audience over-indexes on Box lacrosse (6.83×), Sacred Heart Catholic Church (Dubuque, Iowa) (8.99×), Hippocrates (21.07×), and Thom Browne (5.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Perks of Being a Wallflower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.